Tag "Nielsen"
Magazine: Jó idők, rossz idők
Nemcsak innovációban, értékesítésben, hanem – a szélsőséges időjárás miatt – már beszerzésben és termelésben is a maximumot kell nyújtaniuk a gyorsfagyasztott zöldségek-gyümölcsök gyártóinak. Ugyanakkor (csakúgy, mint a többi gyorsfagyasztott kategóriában)...
Read moreNielsen: domestic retail turnover is stable
Retail performance is stable all across Europe: the steady consumer confidence and low inflation have also contributed to the 3.7 percent growth of the third quarter of 2018. Compared to...
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Magazine: Once upon a time… Business Days 2018 (Part 2)
Thursday was the third day of the Business Days conference and the first speaker was Dr Zsolt Feldman, state secretary of agriculture from the Ministry of Agriculture. His topic was...
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Manufacturers of sweets expect a record annual turnover of over 10 billion forints
Seasonal sweets can be in excess of 10 billion forints in December, and annual candy can sales may increase from last year’s 200 billion forints to 250 billion forints. Still...
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Nielsen: sales of e-shopping grew by 15 percent globally
Online sales of packaged and fresh goods have increased globally by 15 percent over the past two years. As consumers’ confidence in the online shopping ecosystem increases, the range of...
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Magazine: Flavours, experience and information
At the end of September the Best of Heinemann programme was organised for the fourth time in Hotel Intercontinental: Heinemann Testvérek Kft. presented their latest alcoholic drink and wine portfolio...
Read moreNielsen: online retailing is four times faster than traditional
Globally, online retail sales are expanding four times faster than traditional offline trading and will grow by nearly a fifth every year in the future. Over the next few years,...
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Magazine: The palettes of self-expression
According to data from L’Oréal, decorative cosmetics represent the biggest value in the Hungarian beauty care market, and it is also one of the most dynamically growing categories (+11.7 percent...
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One billion packs of paper napkin a year
The paper napkin category represents a value of more than HUF 3 billion. Like-for-like value sales were down 3 percent in September 2017-August 2018 and volume sales dropped 8 percent...
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Magazine: Once upon a time…Business Days 2018 (Part 1)
This year we invited partners to tell and listen to fairytales at the Business Days conference in Tapolca, which was organised in cooperation with the Chain Bridge Club. Between 25...
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The proportion of non-carbonated mineral waters increases slowly
According to Nielsen’s most recent analysis, the Hungarian mineral water market has reached a 5.8 percent increase from January to September 2018, compared to the same period last year, in...
Read moreNielsen: the hand cream season launches in October
In the autumn, the turnover of hand and nail care creams will start, which will peak in December. Between September 2017 and August 2018, about 3000 hectoliters of products were...
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Nielsen: Two-digit growth in condom sales
Value sales of condom jumped 10 percent between August 2017 and July 2018 if compared with the base period one year earlier. This performance represented a value of HUF 3.5...
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Nielsen: notable change in the market of air fresheners
Air freshener value sales augmented by 11 percent in the June 2017-May 2018 period and amounted to more than HUF 10 billion. In the same period like-for-like volume sales grew...
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Hungarian shoppers rely on opinion in social media and purchase family products
When buying a new product, one fifth of Hungarian consumers purchase something that can be used by the whole family. It is interesting that about one third of Hungarian consumers...
Read moreNielsen: The Hungarian retail is a silver medalist at European level
The Hungarian market for daily consumer goods increased by 7.8 percent in the second quarter of 2018. Hungary’s retail trade, which is far over the European (2.4 percent) average, increased...
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Nielsen: Hungarians ate 18 million frozen pizzas over a year
Between July 2017 and June 2018, 18 million frozen pizzas were sold in Hungary in value over eight billion forints. This exceeds the value of the same period of the...
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Nielsen: one-fifth of Hungarian buyers buy family-friendly products
When purchasing a new product, one fifth of Hungarian consumers are looking for products that can be used for the whole family, while one-tenth of them are curious in multifunctional...
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Nielsen: The majority of the festival goer youngsters are carrying condoms
The domestic festival goers are conscious: 60 percent of the respondents carry condoms. Nearly two-thirds of men, but more than half of women are “getting ready” for the festival’s mood...
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Nielsen: annual turnover of sunscreens is over two billion
More than half of the adult Hungarians use sunscreen at least occasionally; one third use them only on holiday and nearly one-fifth of them when they feel the sun is...
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Nielsen: Hungarian women spend one and a half billion forints annually for hair removal
According to the retail index of the Nielsen market research company, Hungarians spent 1.4 billion forints on depilatory products in the period under review, 16 percent more than a year...
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Nielsen: Half of the Hungarian women are football fans
Football is the king of sports: According to a global survey by Nielsen Sports, 43 percent of respondents are interested in it, representing 131 million football fans in the largest...
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Nielsen: hungarians drank 40 thousand hectoliters of cider over a year
Hungarians drank nearly 40 thousand hectoliters of cider between May 2017 and May 2018: 15 percent more than in the same period of the previous year. During the period under...
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Hungarian retail trade maintains momentum
Like-for-like retail sales of food and drug products were up 8.3 percent in the first quarter of 2018 in Hungary. In the same period the average FMCG sales growth was only...
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Trade Marketing Spring
At the 26 April meeting of the Trade Marketing Club (TMC) Dóra Hajnal, client service director of Nielsen analysed the Hungarian FMCG market in a comprehensive fashion. She told that the...
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Nielsen: companies in Central Europe generously support sports
In 2018 alone, the companies wil spend 355-365 million USD for sports and festival sponsorships in Hungary Poland and the Czech Republic according to the Nielsen Sports research. Ninety percent...
Read moreNielsen: domestic retail trade preserved its momentum
The value of retail trade in Hungary increased by 8.3 percent in the first quarter of 2018, compared to the same period of the previous year – accoring to Nielsen....
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Magazine: A retail overview of 2017
Hungarian retail trends are influenced by both global and local processes: consumer needs and the opportunities created by technological development interact to define the direction of changes. In 2017 the Hungarian...
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Records broke in mineral water consumption
According to the survey of the Nielsen Market Research, the total Hungarian mineral water market grew by 5 percent in liters in the first four months of 2018 and by...
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Nielsen chart of Month
If they have money left after covering the monthly costs of living, 28 percent of Hungarians save money, 25 percent refurbish their homes and about 20 percent pay back debts...
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