Hungarian shoppers rely on opinion in social media and purchase family products
When buying a new product, one fifth of Hungarian consumers purchase something that can be used by the whole family. It is interesting that about one third of Hungarian consumers are searching for products that would make their lives easier, but they can’t find any. By 2020 three quarters of Hungarian households will have internet access and the number of per capita mobile phones will increase from 1.19 to 1.21.
Nielsen’s 2018 survey showed that Hungarians like to buy fashion items, holidays, IT devices and books online, but food and drink buying is more and more frequent – 30 percent of Hungarians have already ordered groceries online. Péter Kurucz, senior manager of retailer services with Nielsen, is of the opinion that Hungarian consumers are open to buying innovative products. The influence of social media is stronger on Hungarian shoppers than the European average: only one fifth of European shoppers rely on opinion about products in social media, while the same proportion is one third in Hungary. /
Related news
Consumers continue to blend in-store, online shopping methods
Nearly three-quarters of U.S. consumers are embracing the omnichannel shopping…
Read more >The United States has the Highest Ecommerce Penetration Rate
According to data presented by Stocklytics.com, the United States has…
Read more >The treatment of businesses in the area of online shopping is unfair
The letter addressed to László Kovács, President of the Hungarian…
Read more >Related news
Twenty years in the EU: how has Hungarian consumption changed?
On 1 May 2004 ten new member states joined the…
Read more >Carefree consumers? Considerable differences in the middle-aged camp
Although inflation receded, the income of middle-aged people did not…
Read more >18+! Will cola be next after the energy drink?
According to the new regulations coming into force in Hungary,…
Read more >