Tag "magyar fogyasztók"

Fogyasztás egy válságos időszakban

A Reacty Digital két évet is felölelő összehasonlító kutatása szerint a 18–79 éves lakosság háromnegyede nagyobb értékű vásárlás előtt mindig alaposan tájékozódik. Különösen igaz ez a diplomásokra és a nyugdíjasokra, míg...

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The only way is up from here

A global survey by Ipsos – conducted in July 2022 – came to the conclusion that it is Hungarian consumers who are getting ready to face the biggest challenges. According...

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Magazine: ‘It is worth building on Hungarian consumers’

Tamás Éder, social president of the Hungarian Meat Industry Association has told at the traditional pre-Easter press conference in Budapest: what the industry needs is understanding and compassion from retailers...

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Private label products remain on an upward trajectory

Between October 2017 and September 2018 the market share of private label FMCG products (PL) grew by 0.7 percentage point. From the HUF 1,800 billion spent on food 29 percent...

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Growing market, expanding research

Ágnes Szűcs-Villányi, market leader of Nielsen in Hungary told Trade magazin that last year Hungarian stores had sold 7 percent more FMCG products than in 2017. Sales by discount supermarkets...

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Hungarian shoppers rely on opinion in social media and purchase family products

When buying a new product, one fifth of Hungarian consumers purchase something that can be used by the whole family. It is interesting that about one third of Hungarian consumers...

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Magazine: The most influential retail trends in 2016

How did Hungarian FMCG retail perform in 2016? Value sales improved by 2.8 percent if compared with the 2015 level. Volume sales dropped 1.1 percent and prices augmented by 3.9...

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The Product of the Year awards were handed over

The Product of the Year awards were handed over on Tuesday. The Hungarian consumers evaluated the products in 23 categories, and awarded for the first time in the household appliance...

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Nielsen: Hungarian consumer confidence is on a five-year peak

The confidence index of the the Hungarian consumers increased by six points to 61 points. It is one of the greatest improvement among the surveyed sixty-one countries worldwide. The confidence...

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