Tag "marketing"
Talent search in marketing: This is how Signature 40 is made
Date: 2024-08-14 12:13:50
In the world of Hungary-based marketing, few things can generate such widespread excitement and recognition as the Signature 40 talent competition, which has now been announced for the 3rd time....
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The Hungarian Marketing Association elected new board members
Date: 2024-05-20 12:10:45
The defining organization of the profession, the Hungarian Marketing Association (MMSZ), organized its renewal general meeting on May 15 in Haris Park, at which the members elected an expanded, now...
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(HU) A személyre szabott ügyfélélmény a legfontosabb
Date: 2024-05-08 05:24:06
Sorry, this entry is only available in HU....
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ROSSMANN focuses on its exclusive brands
Date: 2024-04-12 12:07:31
In ROSSMANN’s offer, in addition to the products of major international and own-brand brands, there are also products of exclusive brands that are either only sold by this drugstore-perfume chain...
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McDonald’s came up with a spicy innovation
Date: 2024-04-12 11:37:37
McDonald’s has launched a unique marketing campaign in the Netherlands, in which they put up posters that give off the smell of fries, without any visual elements. According to the...
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Summer? Festivals!
Date: 2024-03-27 09:54:09
The Covid period has brought serious challenges to the festival industry, the ripple effects of which are still being felt. With many people leaving the sector, finding skilled and experienced...
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Euronics selected its creative agency through an invitational tender
Date: 2024-01-22 11:56:25
Euronics selected its creative agency, Positive Adamsky, through an invitational tender, with which it will transform its entire communication platform. Euronics has set itself a big goal, as it has...
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The Nutriversum brand gains even more vitality with the SAP Emarsys marketing automation system
Date: 2024-01-17 09:11:17
Nutriversum has become a dominant brand in the nutritional supplements market entirely on its own in just 10 years. The brand’s greatest strength is the loyal customer base, the short...
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The Milk Interprofessional Organization and Product Council welcomes the extension of the obligation to maintain the Community Marketing Fund
Date: 2024-01-05 11:28:13
The Milk Trade Organization and Product Council welcomes the fact that the Minister of Agriculture has extended the obligation to maintain the Community Marketing Fund, which has been operating for...
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Australian children exposed to aggressive marketing on ultra-processed food, new study finds
Date: 2023-11-16 09:24:08
Widespread, unregulated marketing techniques targeting Australian children on the packaging of unhealthy and ultra-processed foods (UPF) have been unraveled by a recently released study by researchers at the Australian George...
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The first Marketing Trendbook has been published!
Date: 2023-11-15 14:06:09
What is the Marketing Trendbook? Compass in business and social value creation. The Hungarian marketing profession has been enriched with this unique publication, which is expected to be published every...
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Rural restaurants are struggling to survive
Date: 2023-09-22 10:59:25
The HelloVidék portal conducted an interview with Levente Tarnai, a gastronomic marketing expert from the BOOM Group’s Hypin’ marketing agency, discussing the importance of gastronomic marketing for rural hospitality establishments....
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The Women’s Marketing Section of the Hungarian Marketing Association was established
Date: 2023-06-23 11:05:52
On June 20, 2023, the Women’s Marketing Section of the Hungarian Marketing Association (MMSZ) was established. The new division of the professional organization, which has been doing dedicated work for...
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In the service of health
Date: 2023-06-07 10:47:06
In the past few years, the popularity of functional foods has been growing, owing to the fact that in comparison with traditional food products, these can contribute to staying healthy...
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EY: Personal data becomes valuable for customers
Date: 2023-06-06 12:39:54
The rise of online solutions has made customers more aware, who would prefer to provide their personal data only if they receive real discounts in return, according to EY’s international...
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Facebook is the top marketing tool for SMEs
Date: 2023-03-06 15:28:00
According to a recent survey by Marketing Commando, the No.1 marketing tool for Hungarian SMEs is still Facebook – 84% of them use this platform. Second most popular is the...
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NAVIGATOR Investments Nyrt strengthens with a new Sales and Marketing Director.
Date: 2023-02-13 11:31:48
From February 2023, Pintyőke Marcell will hold the position of commercial and marketing director of the NAVIGATOR Group. From November 11, Iringó Novák will assume the position of Indotek Group’s...
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The publisher of Trade magazin was once again awarded the Marketing Diamond Awards
Date: 2023-02-02 19:55:45
At the end of January, the 2022 Marketing Diamond Awards were presented at SYMBOL in Budapest. Grabowski Kiadó Kft. received a diamond again this year in the “Event-based activations” category....
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You can apply for MATE’s fruit and vegetable processing training until February 6
Date: 2023-01-26 09:30:35
With up-to-date market knowledge, the Buda Campus of the Hungarian University of Agriculture and Life Sciences will launch a specialized training in fruit and vegetable processing in March 2023. The...
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These are the marketing and communication pillars of 2023
Date: 2023-01-17 11:09:10
Founded at the end of 2016 and operating as an exclusive professional community of the Hungarian Marketing Association, the Marketing Decision Makers Club summarizes for the seventh time this year...
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Recent research: mostly women make decisions at the checkout
Date: 2022-10-06 11:10:23
The majority of female consumers make decisions when it comes to family purchases, be it food, medicine, travel or real estate purchases – according to recent research conducted by the...
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The Economic Competition Authority has noticed influencer marketing, new rules are coming!
Date: 2022-09-05 11:16:31
In the fall, the Economic Competition Authority (GVH) will publish the information on the marketing of the new influencer, which will give opinion leaders much more detailed guidelines for legal...
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Hungary can be one of the first to advertise on TikTok
Date: 2022-08-01 10:31:38
Anyone who thinks that text and image ads are still the key to successful sales is wrong. TikTok is gaining ground and gathering users in our country at an amazing...
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MOME OPEN’s new training helps in the development of sustainable business models
Date: 2022-08-01 09:53:11
Participants can get a new and modern idea of the business efficiency of sustainable business development at the Moholy-Nagy University of Arts (MOME) ‘Business of Saving the World’ course, which...
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Data and intuition
Date: 2022-06-06 15:45:57
At the summer meeting of the Trade Marketing Club, participants hear about data-driven intuition by Synetiq from the research side. On the practical side, Szabi, the baker, told his story...
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The role of video marketing in sales is growing
Date: 2022-06-01 09:26:36
We also witnessed the overwhelming explosion of online commerce in Hungary: in 2020, the e-commerce sector in Hungary expanded by 45%, and then by another 30% last year, and soon...
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AMC promoted Hungarian wines in Hungary and abroad
Date: 2022-05-05 11:21:43
The Agricultural Marketing Center (AMC) held programs to promote Hungarian wines in Sweden and Finland, as well as among Hungarian university students, the organization said on Thursday. In their communication,...
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Live collaborations and clever hashtags can bring success
Date: 2022-03-02 09:23:08
While the latest figures from January 2022 show that more than 4.6 billion people have social media profiles – nearly 60% of the world’s population – there is growing potential...
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Amazon becomes the biggest advertiser in history after spending $16.9bn last year
Date: 2022-02-07 08:50:51
Amazon has revealed it spent $16.9 billion (£12.5 billion) on advertising last year, likely making it the largest advertiser in history. The ecommerce behemoth said “advertising and other promotional costs to...
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BioTechUSA’s new campaign uses everyday advertising faces in its marketing
Date: 2022-01-07 10:39:02
With the call “Be Yourself”, biotechusa, more than 20 years old, is launching an image building and shopping promotion campaign to show that its products are universal and gender neutral....
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