Tag "kutatás"
The mood of Hungarians is improving, but fears of corruption are growing
The world’s population continues to see the coronavirus as the main threat to society. On the other hand, the Hungarian population is most afraid of financial and political abuses and...
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The future of the supply chain: Cobots, drones and artificial intelligence cameras
The Deloitte Technology Trends 2021 study has revealed: in the near future members of the supply chain will focus on sharing data, and the whole product chain will become visible...
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Hungarian workers calculate with lasting changes
As the global job market is transforming because of the pandemic, job safety has become more important than ever before. According to the Randstad Workmonitor – a report prepared in...
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Hungarian households throw away more than half a million forints a year
Proper storage of foods that require refrigeration could save up to 600,000 forints a year, according to Samsung’s European research. • Research shows that appropriate refrigerated storage of certain foods,...
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Queuing in stores matters less than one would think
Shopper Thoughts by dunnhumby uses a 16,000-shopper panel for analysing consumer attitudes in a representative fashion. According to the latest study, 92 percent of shoppers decide where to shop based...
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Ipsos: the new aspects of brand communication
During the first spring wave of the Covid-19 pandemic, Ipsos used a qualitative method to examine the advertising consumption of the population in the context of restrictions. The results of...
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Research: In almost half of Hungarian stores people do not keep their distance
In Hungarian stores, masks are worn more than the European average, but in almost half of the shops, buyers and sellers do not adhere to the mandatory distance, according to...
Read moreTesco: we buy groceries in stores, gifts online this year
According to research commissioned by Tesco, we plan to change our Christmas programs more, while we plan less for holiday preparations. Seven out of ten people will buy food mainly...
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Telenor: Hungarians do not give up Christmas despite the pandemic
Due to the pandemic, the conditions are not ideal for celebrating this year’s Christmas, but Hungarians are Christmas-loving, do not give up the celebration and plan to replace less personal...
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Fewer people buy counterfeit products, according to a study
Only 11 percent of the population has bought counterfeit products in the past year, but fewer and fewer Hungarians are recognizing their harmful effects on – the National Anti-Counterfeiting Board...
Read moreAccording to a survey, more than half of Hungarians search for a specialist on the Internet
More than half of Hungarians are looking for a specialist or mechanic on the Internet, from whom they expect a greater digital presence, primarily proving their reliability, according to NRC...
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Will the coronavirus influence the future of in-store campaigns?
According to the results of the latest research by dunnhumby, buying in physical stores remained the most popular form of shopping during the pandemic: 74 percent of 18-29 year old...
Read moreHow Hungarians do sports?
Hungarian adults, if they could, would like to play sports more often and for a longer period of time, but the amount considered ideal can only be compared to the...
Read moreNearly half of Hungarian websites aren’t secure
Usernet has analysed more than 75,185 Hungarian websites and found that 34,000 of them aren’t secure. These are still using HTTP connection without any kind of encryption. Google checks whether...
Read more(HU) Sikeres összefogás a biztonságosabb online hirdetésért
Sorry, this entry is only available in HU....
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Why Hungarians do little sports
“I don’t play sports regularly because I don’t have time, but others are just lazy,” concludes one of the unpublished, representative [1] national researches that examined the sports and exercise...
Read moreIpsos: Hungarian consumers are bolder and more realistic but for how long
A consumer reorganization similar to spring is expected not in terms of purchase frequency, but in terms of preferred channels. In response to the second wave of the Covid-19 pandemic,...
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Research space and eye tracking
A foyer suitable for tasting, a spacious group room, a one-way mirror, observation and technical rooms, modern equipment and a professional staff were presented at the opening of the Focus...
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Magazine: Pandemic puts pressure on sustainability efforts
Sustainability and environmental protection matter to more and more consumers, but how did the COVID-19 pandemic affect this trend? We compared the results of an online survey conducted in the...
Read moreThey don’t ask for the real price of food in stores
The hidden costs were also taken into account, so the so-called real price of each food was calculated in a research in Germany, wrote startlap.hu after magyarmezogazdasag.hu. In one of...
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Old world and new world – in the light of promotions
Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the ‘Most successful promotion of the year’ trade day. He started out by analysing the...
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Waitrose Sees Increase In Demand For Organic Food And Drink
An increasing number of consumers are expressing interest in organic food and drink, with the lockdown contributing to a growing interest in provenance and animal welfare, a recent study by...
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Top financial managers in Western Europe are depressed after the pandemic
While at the beginning of the year the financial managers of Western European companies dealt with development investments and reported good profit prospects this year, now securing the funds needed...
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Event organisers in a difficult situation
An event organising themed study made by the Budapest Metropolitan University – with 400 professional and student respondents from the trade – has found that event organising agencies are in...
Read moreEY: our shopping habits will change forever
In the long run, one in two people’s consumption habits will be transformed by the health emergency worldwide, according to EY’s international research of more than 14,000 people. After the...
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The little joys of our lives, or what makes Hungarians happy
A relatively new trend in psychology is positive psychology, which, true to its name, explores the paths and methods that lead to happiness and fulfillment. Generally speaking, both happiness and...
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