kutatás - Trademagazin

We sped around 3000 HUF on coffee
Date: 2021-04-23 09:29:15

We are almost used to the fact that coronavirus rewrote all our habits, even when it comes to coffee. We spend more on coffee at home, take our usual brand...

Electrolux research: we wash clothes as if there was no climate change
Date: 2021-04-21 08:28:18

Nearly two thirds of Europeans (63%) continue to wash at 40°C or higher, despite over a decade of being encouraged to wash clothes at 30°C or lower, according to a...

Trademark is the best indicator for being Hungarian-made
Date: 2021-04-19 10:47:06

According to a 500-respondent representative survey conducted by InnoFood Marketing at the end of January 2021, for 84.2 percent of consumers it is trademarks that help to identify the Hungarian...

This is what people plan to the spend a lot on this year
Date: 2021-04-14 11:17:35

38 percent of those surveyed believe that they can breathe a sigh of relief about their finances as early as this year and even afford higher expenses, according to research...

Nearly half of the world’s executives do not expect to return to normal business before 2022, according to a recent KPMG study
Date: 2021-03-29 11:20:40

Although the vast majority of company executives surveyed in 2020 predicted a definitive spread of teleworking, KPMG’s recent research, which already incorporates the lessons of the third wave of the...

GVH: the environmental awareness of European consumers has strengthened, according to a study
Date: 2021-03-17 11:15:25

European consumers are ordering more from the internet, trying to shop locally as often as possible and making “greener” choices, meaning they are willing to pay more for a product...

Magazine: Light at the end of the tunnel?
Date: 2021-03-17 07:43:46

More optimistic expectations In a Hungarian National Panel representative survey with 800 respondents, we examined what consumers think about the year ahead of us. It turned out that 54 percent...

Telenor researched the strength of women’s communities
Date: 2021-03-10 11:25:22

Career, hobbies, internships or motherhood: what really connects women in 2021? Women’s groups and communities have always been of decisive importance, and nowadays they are increasingly transferred to the online...

Almost 45 percent of Hungarian SMEs took part in online training – this is how they are trying to survive the viral crisis!
Date: 2021-03-08 11:22:02

A quarter of the managers of Hungarian small and medium-sized enterprises regularly, almost 45 percent of them, have attended knowledge-sharing online seminars as spectators at least once in order to...

Gender equality in homes starts with this, according to IKEA research
Date: 2021-03-02 11:17:50

According to the vast majority of Hungarian couples, gender equality is an important issue and, in fact, a condition for a happy relationship, according to IKEA’s international research. At the...

The role of sport in the business success of female leaders is paramount
Date: 2021-02-15 11:18:28

According to nine out of ten (89%) female leaders in Hungary, sports contribute to becoming a successful leader, according to a survey of the University of Physical Education, the Egyenlítő...

The owners stick to their company until the end
Date: 2021-02-08 11:19:42

92 percent of company executives have never thought about the opportunity to sell, although securing the company’s future is often at stake – according to Budapest Bank’s latest representative research....

Shopping and restaurant meals during a pandemic
Date: 2021-02-03 10:51:40

People’s local retail shopping and consumption habits have not changed except for restaurant use, but the proportion of online purchases has increased significantly, according to a 28-nation online survey in...

(HU) A szülő reagálása a gyerek túlsúlyára
Date: 2021-01-28 09:00:27

Sorry, this entry is only available in HU....

The mood of Hungarians is improving, but fears of corruption are growing
Date: 2021-01-27 11:22:14

The world’s population continues to see the coronavirus as the main threat to society. On the other hand, the Hungarian population is most afraid of financial and political abuses and...

The future of the supply chain: Cobots, drones and artificial intelligence cameras
Date: 2021-01-25 18:34:46

The Deloitte Technology Trends 2021 study has revealed: in the near future members of the supply chain will focus on sharing data, and the whole product chain will become visible...

Hungarian workers calculate with lasting changes
Date: 2021-01-25 16:26:04

As the global job market is transforming because of the pandemic, job safety has become more important than ever before. According to the Randstad Workmonitor – a report prepared in...

Hungarian households throw away more than half a million forints a year
Date: 2020-12-16 11:32:23

Proper storage of foods that require refrigeration could save up to 600,000 forints a year, according to Samsung’s European research. • Research shows that appropriate refrigerated storage of certain foods,...

(HU) Az evés rejtett örömei
Date: 2020-12-11 08:26:20

Sorry, this entry is only available in HU....

Queuing in stores matters less than one would think
Date: 2020-12-09 10:23:29

Shopper Thoughts by dunnhumby uses a 16,000-shopper panel for analysing consumer attitudes in a representative fashion. According to the latest study, 92 percent of shoppers decide where to shop based...

Ipsos: the new aspects of brand communication
Date: 2020-12-08 11:26:47

During the first spring wave of the Covid-19 pandemic, Ipsos used a qualitative method to examine the advertising consumption of the population in the context of restrictions. The results of...

Research: In almost half of Hungarian stores people do not keep their distance
Date: 2020-12-01 11:38:48

In Hungarian stores, masks are worn more than the European average, but in almost half of the shops, buyers and sellers do not adhere to the mandatory distance, according to...

Tesco: we buy groceries in stores, gifts online this year
Date: 2020-11-27 11:39:08

According to research commissioned by Tesco, we plan to change our Christmas programs more, while we plan less for holiday preparations. Seven out of ten people will buy food mainly...

Telenor: Hungarians do not give up Christmas despite the pandemic
Date: 2020-11-19 11:20:53

Due to the pandemic, the conditions are not ideal for celebrating this year’s Christmas, but Hungarians are Christmas-loving, do not give up the celebration and plan to replace less personal...

Fewer people buy counterfeit products, according to a study
Date: 2020-11-18 11:24:52

Only 11 percent of the population has bought counterfeit products in the past year, but fewer and fewer Hungarians are recognizing their harmful effects on – the National Anti-Counterfeiting Board...

More and more Hungarians are buying from foreign webshops
Date: 2020-10-27 11:40:10

The number of online purchases and customers in Hungary is growing year by year, 3.3 million of the adult population buy online and more than 2 million of them have...

According to a survey, more than half of Hungarians search for a specialist on the Internet
Date: 2020-10-21 11:20:03

More than half of Hungarians are looking for a specialist or mechanic on the Internet, from whom they expect a greater digital presence, primarily proving their reliability, according to NRC...

Will the coronavirus influence the future of in-store campaigns?
Date: 2020-10-14 10:04:38

According to the results of the latest research by dunnhumby, buying in physical stores remained the most popular form of shopping during the pandemic: 74 percent of 18-29 year old...

How Hungarians do sports?
Date: 2020-10-13 11:11:01

Hungarian adults, if they could, would like to play sports more often and for a longer period of time, but the amount considered ideal can only be compared to the...

Nearly half of Hungarian websites aren’t secure
Date: 2020-10-01 13:18:18

Usernet has analysed more than 75,185 Hungarian websites and found that 34,000 of them aren’t secure. These are still using HTTP connection without any kind of encryption. Google checks whether...

We sped around 3000 HUF on coffee Date: 2021-04-23 09:29:15

Electrolux research: we wash clothes as if there was no climate change Date: 2021-04-21 08:28:18

Trademark is the best indicator for being Hungarian-made Date: 2021-04-19 10:47:06

This is what people plan to the spend a lot on this year Date: 2021-04-14 11:17:35

Nearly half of the world’s executives do not expect to return to normal business before 2022, according to a recent KPMG study Date: 2021-03-29 11:20:40

GVH: the environmental awareness of European consumers has strengthened, according to a study Date: 2021-03-17 11:15:25

Magazine: Light at the end of the tunnel? Date: 2021-03-17 07:43:46

Telenor researched the strength of women’s communities Date: 2021-03-10 11:25:22

Almost 45 percent of Hungarian SMEs took part in online training – this is how they are trying to survive the viral crisis! Date: 2021-03-08 11:22:02

Gender equality in homes starts with this, according to IKEA research Date: 2021-03-02 11:17:50

The role of sport in the business success of female leaders is paramount Date: 2021-02-15 11:18:28

The owners stick to their company until the end Date: 2021-02-08 11:19:42

Shopping and restaurant meals during a pandemic Date: 2021-02-03 10:51:40

(HU) A szülő reagálása a gyerek túlsúlyára Date: 2021-01-28 09:00:27

The mood of Hungarians is improving, but fears of corruption are growing Date: 2021-01-27 11:22:14

The future of the supply chain: Cobots, drones and artificial intelligence cameras Date: 2021-01-25 18:34:46

Hungarian workers calculate with lasting changes Date: 2021-01-25 16:26:04

Hungarian households throw away more than half a million forints a year Date: 2020-12-16 11:32:23

(HU) Az evés rejtett örömei Date: 2020-12-11 08:26:20

Queuing in stores matters less than one would think Date: 2020-12-09 10:23:29

Ipsos: the new aspects of brand communication Date: 2020-12-08 11:26:47

Research: In almost half of Hungarian stores people do not keep their distance Date: 2020-12-01 11:38:48

Tesco: we buy groceries in stores, gifts online this year Date: 2020-11-27 11:39:08

Telenor: Hungarians do not give up Christmas despite the pandemic Date: 2020-11-19 11:20:53

Fewer people buy counterfeit products, according to a study Date: 2020-11-18 11:24:52

More and more Hungarians are buying from foreign webshops Date: 2020-10-27 11:40:10

According to a survey, more than half of Hungarians search for a specialist on the Internet Date: 2020-10-21 11:20:03

Will the coronavirus influence the future of in-store campaigns? Date: 2020-10-14 10:04:38

How Hungarians do sports? Date: 2020-10-13 11:11:01

Nearly half of Hungarian websites aren’t secure Date: 2020-10-01 13:18:18