Tag "kutatás"
That’s the way we tend to choose a car these days
Sustainability and car reliability are important, as we age, we prefer brighter colours, swear a lot while driving and like to give our car a name, according to a survey...
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It is not the trends that define you, but the customers
The future belongs to those businesses that are always one step ahead of customer needs SAP has organised a regional conference, titled SAP Customer Experience Summit, where participants discussed corporate...
Read moreReacty Digital: the proportion of online shoppers who purchase at least once weekly has doubled in two years
In two years, the proportion of Hungarians who shop online at least once a week has increased from six to twelve percent, Reacty Digital told MTI. According to a representative...
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Research by Reacty: A year in the life of e-commerce
We ordered online more often in the past year, we paid cashlessly, we had it delivered by courier and the most popular category was clothing, but there was also a...
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Research shows how confident and happy we feel
Nearly 40,000 respondents were surveyed on women’s self-confidence. The results show that Hungarian women far underestimate their self-esteem in terms of confidence and happiness....
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Nielsen IQ: Sales of weight control products increase by 1.5 times in May
In May, sales of products for weight control have been on fire for years: from April to May last year, sales increased by almost 1.5 times in value, while 40...
Read moreGKI: the role of telework may reduce after the pandemic
As a result of the coronavirus pandemic, teleworking has inevitably become part of everyday life, but after the pandemic, domestic companies plan to reduce teleworking, according to GKI Economic Research’s...
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Majority of company heads say things won’t be back to normal before 2022
According to the 2021 KPMG CEO Outlook Pulse survey – which also provides information on the third wave of the pandemic – 45 percent of executives think that business operations...
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We sped around 3000 HUF on coffee
We are almost used to the fact that coronavirus rewrote all our habits, even when it comes to coffee. We spend more on coffee at home, take our usual brand...
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Electrolux research: we wash clothes as if there was no climate change
Nearly two thirds of Europeans (63%) continue to wash at 40°C or higher, despite over a decade of being encouraged to wash clothes at 30°C or lower, according to a...
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Trademark is the best indicator for being Hungarian-made
According to a 500-respondent representative survey conducted by InnoFood Marketing at the end of January 2021, for 84.2 percent of consumers it is trademarks that help to identify the Hungarian...
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This is what people plan to the spend a lot on this year
38 percent of those surveyed believe that they can breathe a sigh of relief about their finances as early as this year and even afford higher expenses, according to research...
Read moreNearly half of the world’s executives do not expect to return to normal business before 2022, according to a recent KPMG study
Although the vast majority of company executives surveyed in 2020 predicted a definitive spread of teleworking, KPMG’s recent research, which already incorporates the lessons of the third wave of the...
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GVH: the environmental awareness of European consumers has strengthened, according to a study
European consumers are ordering more from the internet, trying to shop locally as often as possible and making “greener” choices, meaning they are willing to pay more for a product...
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Magazine: Light at the end of the tunnel?
More optimistic expectations In a Hungarian National Panel representative survey with 800 respondents, we examined what consumers think about the year ahead of us. It turned out that 54 percent...
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Telenor researched the strength of women’s communities
Career, hobbies, internships or motherhood: what really connects women in 2021? Women’s groups and communities have always been of decisive importance, and nowadays they are increasingly transferred to the online...
Read moreAlmost 45 percent of Hungarian SMEs took part in online training – this is how they are trying to survive the viral crisis!
A quarter of the managers of Hungarian small and medium-sized enterprises regularly, almost 45 percent of them, have attended knowledge-sharing online seminars as spectators at least once in order to...
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Gender equality in homes starts with this, according to IKEA research
According to the vast majority of Hungarian couples, gender equality is an important issue and, in fact, a condition for a happy relationship, according to IKEA’s international research. At the...
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The role of sport in the business success of female leaders is paramount
According to nine out of ten (89%) female leaders in Hungary, sports contribute to becoming a successful leader, according to a survey of the University of Physical Education, the Egyenlítő...
Read moreThe owners stick to their company until the end
92 percent of company executives have never thought about the opportunity to sell, although securing the company’s future is often at stake – according to Budapest Bank’s latest representative research....
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Shopping and restaurant meals during a pandemic
People’s local retail shopping and consumption habits have not changed except for restaurant use, but the proportion of online purchases has increased significantly, according to a 28-nation online survey in...
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The mood of Hungarians is improving, but fears of corruption are growing
The world’s population continues to see the coronavirus as the main threat to society. On the other hand, the Hungarian population is most afraid of financial and political abuses and...
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The future of the supply chain: Cobots, drones and artificial intelligence cameras
The Deloitte Technology Trends 2021 study has revealed: in the near future members of the supply chain will focus on sharing data, and the whole product chain will become visible...
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Hungarian workers calculate with lasting changes
As the global job market is transforming because of the pandemic, job safety has become more important than ever before. According to the Randstad Workmonitor – a report prepared in...
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Hungarian households throw away more than half a million forints a year
Proper storage of foods that require refrigeration could save up to 600,000 forints a year, according to Samsung’s European research. • Research shows that appropriate refrigerated storage of certain foods,...
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Queuing in stores matters less than one would think
Shopper Thoughts by dunnhumby uses a 16,000-shopper panel for analysing consumer attitudes in a representative fashion. According to the latest study, 92 percent of shoppers decide where to shop based...
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Ipsos: the new aspects of brand communication
During the first spring wave of the Covid-19 pandemic, Ipsos used a qualitative method to examine the advertising consumption of the population in the context of restrictions. The results of...
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Research: In almost half of Hungarian stores people do not keep their distance
In Hungarian stores, masks are worn more than the European average, but in almost half of the shops, buyers and sellers do not adhere to the mandatory distance, according to...
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