kampány - Trademagazin

Magazine: In-store campaigns for sales growth
Date: 2019-04-09 07:52:47

András Juhász, lead media planner of dunnhumby Hungary told at the Trade Marketing Club conference in February: sales of a store can be increased by 21 percent on average with...

Penny Awarded For Measures Against Food Waste
Date: 2019-04-08 11:20:48

Discount supermarket chain Penny has been awarded the ‘Zu gut für die Tonne!’ (Too good for the bin!) prize for implementing measures to reduce food waste.The award was given by...

Data-based campaign planning for maximum efficiency
Date: 2019-04-08 10:07:50

The technological development of recent years has transformed media consumption habits, and this resulted in changes in the advertising market too. We know that an advertisement works best if it...

The campaign to encourage mangalica consumption lasts until 18 April
Date: 2019-03-26 11:45:54

For the first time this year, the campaign that promotes the consumption of mangalica meat with the title “Eat good – the mangalica meat is special” lasts until 18 Apri,...

The Spring Pork Consumption Campaign has been launched
Date: 2019-03-14 11:55:00

The Spring Pork Consumption Promotion campaign was launched. The Ministry of Agriculture support the campaign from the 440 million HUF framework intended for the marketing of pork. Feldman Zsolt Minister...

Nébih’s campaign promotes responsible animal husbandry
Date: 2019-03-08 11:18:33

Responsible animal husbandry is promoted in the campaign of the National Food Chain Safety Agency (Nébih) – Pallós László, National Chief Inspector of Animal Protection at Nébih told M1 news...

SPAR campaigns against food waste in hypermarkets
Date: 2019-01-31 15:06:41

SPAR Hungary and Bay Zoltán Applied Research Public Benefit Nonprofit Kft. are calling shoppers’ attention to better planned and more economical food usage. SPAR’s head of communications Márk Maczelka told:...

Hungarian products were popular among families with small children
Date: 2018-11-30 11:35:06

The PromoBox and the MAGYAR TERMÉK Nonprofit Kft. sent information packages promoting Hungarian products to the families of 75 thousand newborn babies. Ten Hungarian Product Trademark Users participated in the...

Get it! – Consume fish all year long!
Date: 2018-11-27 11:22:20

The Agrármarketing Centrum (AMC) held a press conference on 27 November, on the Get it! fish consumption promotional campaign. The campaign is implemented under the Hungarian Fisheries Managemen Operational Program...

The Honey Breakfast initiative was started in Tata
Date: 2018-11-16 11:40:11

Honey Breakfast, the Hungarian part of the European initiative to encourage the honey consumption of children has started on Friday in Tata in the Kőkúti Primary School. Within the initiative...

European Fresh Adventures attracted half a million people to the importance of fruit and vegetable consumption
Date: 2018-10-17 11:45:21

In the first year of the European Fresh Adventures campaign, the National Chamber of Agriculture has called attention to the importance of fruit and vegetable consumption to about half a...

Five steps to take when preparing for Black Friday
Date: 2018-10-15 10:56:10

Róbert Nagy, product manager of Szallasguru.hu has collected the most important steps for retailers to take when preparing for Black Friday – our magazine picked five from these. 1. Think...

Campaign to attract more tourists
Date: 2018-08-25 15:12:51

Between 15 September and 30 October 2018 the Hungarian Tourism Agency (MTÜ) is going to implement a destination-based communication campaign. The campaign’s goal is to show that Hungary is a tourist...

Food Bank: in September we can help others by eating again
Date: 2018-08-24 11:11:52

For many of us eating is a self-evident source of joy, but unfortunately worldwide there is a growing number of people who lack enough daily food without food. The Food...

The summer tourism campaign of the Hungarian Tourism Agency is good for the hotels
Date: 2018-07-13 10:19:42

The summer tourism campaign of the Hungarian Tourism Agency (MTÜ) has a beneficial effect on the operation of the tourist facilities, and increases the interest for the top destinations –...

Coca-Cola: Wait for the Music!
Date: 2018-07-05 11:30:10

With music everything is easier, even waiting. We can feel good in those moments as we wait for the tram or our late friend: Coca-Cola Magyarország will help you get...

The adventures of Frutti and Veggi continued in June
Date: 2018-07-03 11:24:13

The joint campaign of the Hungarian Chamber of Agriculture (NAK) and French cross-sector trade organisation Interfel – which promotes fruit and vegetable consumption in a playful way – lasts all...

Adamsky continues Schweppes’s multiple award winning campaign with Liu Shaolin Sándor
Date: 2018-06-22 11:22:37

Schweppes’s Taste of Discovery campaign continues with Liu Shaolin Sándor, Liptai Claudia and Kiss Ádám, where players hide in each other’s skin leaving their comfort zone. The solution delivered by...

The Ficsak launches a campaign to promote healthy nutrition
Date: 2018-06-15 11:06:41

The Young Family Club (Ficsak) and the KidsOasis Nonprofit Ltd. launched the Health Eaters – It is Good to Cook Together! campaign for families prefer cooking and healthy eating in...

Milk campaign reloaded
Date: 2018-05-25 10:38:01

The Ministry of Agriculture, the Agricultural Marketing Centre (AMC) and the Milk Interbranch Organisation and Dairy Board have started their spring milk campaign: a ‘Milk Truck’ will turn up at...

Educational campaign to promote fruit and vegetable consumption
Date: 2018-04-13 00:07:55

French cross-sector trade organisation Interfel and the Hungarian Chamber of Agriculture (NAK) launched a joint campaign, to make fruit and vegetable consumption more attractive to children and families in a...

This year’s pork campaign continued with the “Where the Pig sector is Heading?” conference
Date: 2018-03-28 11:58:08

The “Where the Pig sector is Heading?” conference is organized as a part of the Consumer Promotion Campaign by the Agricultural Marketing Center (AMC). Daróczi László, Managing Director of Agrármarketing...

Tesco is launching a new campaign with love
Date: 2018-03-09 11:28:26

Tesco’s new campaign was launched on 8 March. The new campaign is focusing on quality foods available in the chain made with care and love. The “From Tesco Served with...

The Agricultural Chamber launches a campaign to increase beef consumption
Date: 2018-03-07 11:40:14

The National Chamber of Agriculture (NAK) is launching a campaign to bring the Hungarian beef consumption closer to the EU average – the chairman of the public body said at...

The EU has increased the allocation for the promotion of agricultural products
Date: 2018-02-22 11:17:26

The European Commission has increased the amount of support to promote the European agricultural products within the EU and around the world to 169 million euros (about 52.4 billion forints)...

Pöttyös: dots to be replaced with hearts until Valentine’s Day!
Date: 2018-01-05 11:23:03

Pöttyös believes that loving kindness and respect for one another can not disappear after the holidays, so like the previous years, the iconic dots will once again be replaced by...

Pork campaign
Date: 2017-12-01 17:47:04

Every year the Agricultural Marketing Centre (AMC) organises product tasting campaigns in stores to promote the consumption of quality pork, with strong media support. Thanks to these campaigns, pork consumption is...

Tesco to sell nearly 8,500 tons of apples this year
Date: 2017-12-01 16:54:43

This year Tesco is expected to sell 8,500 tons from 14 types of apple. Almost 90 percent of the apples sold in Tesco stores are supplied by growers from Szabolcs-Szatmár-Bereg and...

The Budapest tourism development center would reduce the unfavorable consequences of the growth of tourism with its mini campaign
Date: 2017-11-02 10:20:11

The Budapest Festival and Tourism Center (BFTK) has launched a miniature poster campaign to attract the attention of foreign tourists to proper behavior, as there are more and more complaints...

A bit of magic from Medve
Date: 2017-10-24 10:53:36

Cheese brand Medve came out with a 6-episode video series in early September, calling attention to the values of the product using simple magic tricks. From 9 October the campaign continues...

Magazine: In-store campaigns for sales growth Date: 2019-04-09 07:52:47

Penny Awarded For Measures Against Food Waste Date: 2019-04-08 11:20:48

Data-based campaign planning for maximum efficiency Date: 2019-04-08 10:07:50

The campaign to encourage mangalica consumption lasts until 18 April Date: 2019-03-26 11:45:54

The Spring Pork Consumption Campaign has been launched Date: 2019-03-14 11:55:00

Nébih’s campaign promotes responsible animal husbandry Date: 2019-03-08 11:18:33

SPAR campaigns against food waste in hypermarkets Date: 2019-01-31 15:06:41

Hungarian products were popular among families with small children Date: 2018-11-30 11:35:06

Get it! – Consume fish all year long! Date: 2018-11-27 11:22:20

The Honey Breakfast initiative was started in Tata Date: 2018-11-16 11:40:11

European Fresh Adventures attracted half a million people to the importance of fruit and vegetable consumption Date: 2018-10-17 11:45:21

Five steps to take when preparing for Black Friday Date: 2018-10-15 10:56:10

Campaign to attract more tourists Date: 2018-08-25 15:12:51

Food Bank: in September we can help others by eating again Date: 2018-08-24 11:11:52

The summer tourism campaign of the Hungarian Tourism Agency is good for the hotels Date: 2018-07-13 10:19:42

Coca-Cola: Wait for the Music! Date: 2018-07-05 11:30:10

The adventures of Frutti and Veggi continued in June Date: 2018-07-03 11:24:13

Adamsky continues Schweppes’s multiple award winning campaign with Liu Shaolin Sándor Date: 2018-06-22 11:22:37

The Ficsak launches a campaign to promote healthy nutrition Date: 2018-06-15 11:06:41

Milk campaign reloaded Date: 2018-05-25 10:38:01

Educational campaign to promote fruit and vegetable consumption Date: 2018-04-13 00:07:55

This year’s pork campaign continued with the “Where the Pig sector is Heading?” conference Date: 2018-03-28 11:58:08

Tesco is launching a new campaign with love Date: 2018-03-09 11:28:26

The Agricultural Chamber launches a campaign to increase beef consumption Date: 2018-03-07 11:40:14

The EU has increased the allocation for the promotion of agricultural products Date: 2018-02-22 11:17:26

Pöttyös: dots to be replaced with hearts until Valentine’s Day! Date: 2018-01-05 11:23:03

Pork campaign Date: 2017-12-01 17:47:04

Tesco to sell nearly 8,500 tons of apples this year Date: 2017-12-01 16:54:43

The Budapest tourism development center would reduce the unfavorable consequences of the growth of tourism with its mini campaign Date: 2017-11-02 10:20:11

A bit of magic from Medve Date: 2017-10-24 10:53:36