Tag "intim higiénia"

A fenntarthatóság építőkockái a Rossmannál

A Rossmann kulcskérdésként tekint a fenntarthatóságra, azon belül is egyre nagyobb szerepet kap a környezettudatosság. Céljuk nemcsak a fenntarthatóság elveinek megfelelő innovatív termékkínálat kialakítása: hangsúlyt helyeznek a ma és a...

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Intimate hygiene: no compromises

Eszter Hegedűs, senior brand manager of Essity Hungary Kft. told our magazine that both value and volume sales grew in the intimate hygiene category, in the first nine months of...

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Scotland makes period products free

Scotland is the first to offer tampons, sanitary pads and other menstrual products free of charge. Period products are now free to anyone in Scotland who needs them, nearly two...

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Magazine: Pandemic reshapes the intimate hygiene market

According to Viktória Szabó, brand activation manager of Johnson & Johnson Kft., women spending more time at home due to the pandemic favoured sanitary pad sales to tampons. Although hypermarkets...

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Magazine: Clean and comfortable – without taboos

Essity Hungary Kft.’s senior brand manager Barbara Horváth told our magazine that the intimate hygiene category had expanded in both value and volume. Sales increased in all segments, with sanitary...

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The value of trust is priceless in this category

The intimate hygiene category is characterised by a strong but vulnerable brand loyalty. According to Nielsen data, sales in the category were up more than 2 percent in volume and 3...

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Everything depends on trust

Several dynamics can be observed in the intimate hygiene category, as in terms of value sales pantyliners perform better, while in volume sales menstruation products develop faster. In the summer months...

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