Tag "intim higiénia"
Hygiene without compromises
According to Viktor Hegedűs, senior brand and shopper activation manager of Kenvue, in 2024 tampon sales were up a little compared to 2023. Drugstores remained the dominant channel in selling...
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A fenntarthatóság építőkockái a Rossmannál
A Rossmann kulcskérdésként tekint a fenntarthatóságra, azon belül is egyre nagyobb szerepet kap a környezettudatosság. Céljuk nemcsak a fenntarthatóság elveinek megfelelő innovatív termékkínálat kialakítása: hangsúlyt helyeznek a ma és a...
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Intimate hygiene: no compromises
Eszter Hegedűs, senior brand manager of Essity Hungary Kft. told our magazine that both value and volume sales grew in the intimate hygiene category, in the first nine months of...
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Scotland makes period products free
Scotland is the first to offer tampons, sanitary pads and other menstrual products free of charge. Period products are now free to anyone in Scotland who needs them, nearly two...
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Magazine: Pandemic reshapes the intimate hygiene market
According to Viktória Szabó, brand activation manager of Johnson & Johnson Kft., women spending more time at home due to the pandemic favoured sanitary pad sales to tampons. Although hypermarkets...
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Magazine: Clean and comfortable – without taboos
Essity Hungary Kft.’s senior brand manager Barbara Horváth told our magazine that the intimate hygiene category had expanded in both value and volume. Sales increased in all segments, with sanitary...
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The value of trust is priceless in this category
The intimate hygiene category is characterised by a strong but vulnerable brand loyalty. According to Nielsen data, sales in the category were up more than 2 percent in volume and 3...
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Everything depends on trust
Several dynamics can be observed in the intimate hygiene category, as in terms of value sales pantyliners perform better, while in volume sales menstruation products develop faster. In the summer months...
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