hirdetés - Trademagazin

Albertsons aims to make TV advertising less complex
Date: 2024-06-19 09:44:27

The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video using a unified platform. Albertsons Media Collective...

Euronics comes up with no frills advertising
Date: 2024-04-18 12:09:54

Euronics’ new creative platform is launching with commercials without dialogue. The 11 commercials based on honesty and self-reflection will also debut in mid-April. The films present different, familiar situations without...

In-game advertising beats digital at capturing consumers attention
Date: 2023-07-12 09:47:34

In-game advertising is more effective at engaging consumers than other forms of digital advertising, according to a two-year study into the impact of attention on digital advertising and gaming. The...

There are places where it will be forbidden to advertise meat products
Date: 2022-09-07 11:50:24

Haarlem, the Netherlands, is the first city in the world to ban the advertising of meat products after the local government classified meat as one of the products contributing to...

Hungary can be one of the first to advertise on TikTok
Date: 2022-08-01 10:31:38

Anyone who thinks that text and image ads are still the key to successful sales is wrong. TikTok is gaining ground and gathering users in our country at an amazing...

Advertising market overview: public space is at least as strong as social media
Date: 2022-02-24 10:22:41

Public advertising is already competing for consumers’ attention from the same position as social media or the Internet, according to a nationally representative survey by JCDecaux Hungary[1], which examined the...

E-commerce and the digital advertising market is growing at an astonishing rate
Date: 2021-04-28 09:20:54

Food and drink brands in the FMCG sector will be expected to increase their advertising spending on digital channels by more than 4 percent year-on-year by 2023, according to a...

Google Vows No New User Tracking in Chrome Ad Data Changes
Date: 2021-03-04 08:10:29

Google says it won’t develop new ways to follow individual users across the internet after it phases out existing ad tracking technology from Chrome browsers in an upcoming overhaul aimed...

How can you advertise on TikTok?
Date: 2021-02-22 15:58:36

You can find out everything about it at this free webinar on the 24th of February, at 2pm, Alexandra Mezei, social media expert at Growww Digital is going to explain...

TikTok deal could affect 2021 ad plans
Date: 2020-10-14 11:01:39

Almost three quarters (73%) of marketing executives said a deal for Oracle and Walmart to buy TikTok would affect their advertising plans for 2021, according to a survey that online...

Premium and print: more positive reactions
Date: 2018-05-15 15:11:10

Newsworks and the Association for Online Publishing (AOP) have recently published a study, according to which the memory coding of the brain’s left hemisphere is 42 percent stronger if readers...

The advertiser giant warns Facebook and Google
Date: 2018-02-13 11:04:32

Unilever, one of the world’s largest advertisers, will spend less on marketing at Google and Facebook, if these platforms continue to divide, spread hate or fail to protect the child...

Magazine: Print media is more efficient and reliable than social media
Date: 2018-02-08 07:43:19

Higher trust drives higher purchase intent. According to a recent study commissioned by NewsMediaWorks, consumers trust advertisements and articles published in daily papers more than those in other media channels....

Facebook marketing is trendy
Date: 2016-03-11 10:04:11

Website, company Facebook page and e-mail – these were small businesses’ favourite marketing tools in 2015, according to Marketing Commandó’s survey, conducted with the participation of its Facebook followers and...

HEINEKEN Hungária won 11 Effie awards
Date: 2015-10-14 11:34:16

The HEINEKEN Hungária has become the most successful advertiser of 2015 at the Effie awards ceremony. The HEINEKEN Hungária won 11 awards, including the unique Platinum Effie award. The HEINEKEN...

Albertsons aims to make TV advertising less complex Date: 2024-06-19 09:44:27

Euronics comes up with no frills advertising Date: 2024-04-18 12:09:54

In-game advertising beats digital at capturing consumers attention Date: 2023-07-12 09:47:34

There are places where it will be forbidden to advertise meat products Date: 2022-09-07 11:50:24

Hungary can be one of the first to advertise on TikTok Date: 2022-08-01 10:31:38

Advertising market overview: public space is at least as strong as social media Date: 2022-02-24 10:22:41

E-commerce and the digital advertising market is growing at an astonishing rate Date: 2021-04-28 09:20:54

Google Vows No New User Tracking in Chrome Ad Data Changes Date: 2021-03-04 08:10:29

How can you advertise on TikTok? Date: 2021-02-22 15:58:36

TikTok deal could affect 2021 ad plans Date: 2020-10-14 11:01:39

Premium and print: more positive reactions Date: 2018-05-15 15:11:10

The advertiser giant warns Facebook and Google Date: 2018-02-13 11:04:32

Magazine: Print media is more efficient and reliable than social media Date: 2018-02-08 07:43:19

Facebook marketing is trendy Date: 2016-03-11 10:04:11

HEINEKEN Hungária won 11 Effie awards Date: 2015-10-14 11:34:16