Heineken Hungária - Trademagazin

The legendary Hungarian pub culture would not be complete without Soproni, made using domestic hops
Date: 2024-08-02 10:52:07

The stakes are high in Soproni’s latest national promotion! The opportunity has arrived for the regular place of consumers to become the scene of an exclusive concert by the band...

Zoltán Eszéki continues at FCB
Date: 2024-05-16 11:51:19

At the end of February 2024, Zoltán Eszéki, the commercial director of Heineken Hungária at the time, said goodbye to a rather long career in beer, which started in 2006,...

Changes in the management of HEINEKEN Hungária
Date: 2024-02-20 12:05:04

There have been several changes at HEINEKEN Hungária Zrt., where from February 1, 2024, Orsolya Mottl-Molnár will continue her career in the position of Sales Director after returning from maternity...

New campaign from Gösser: Immerse yourself in the moment!
Date: 2023-10-25 12:02:10

The Gösser “Immerse yourself in the moment!” campaign draws attention to the uncompromising enjoyment of life with creative activities and unique PR solutions. The focus of the campaign is on...

Gösser strengthens with a new campaign
Date: 2023-05-18 09:50:27

Sorry, this entry is only available in HU....

Hold my beer! – the beer market accepts the challenge
Date: 2023-03-30 22:43:08

Domestic sales of the five biggest breweries in Hungary were 3% higher in 2022 than in the previous year. More than 6 million hectolitres of beer were sold. Production costs...

Sustainability in every field of life
Date: 2022-09-09 10:28:43

The 5R rule Dr Zoltán Fehér, conservation manager at WWF Magyarország: “The 5R rule (Refuse, Reduce, Reuse, Recycle, Rot) explains what we should do in our daily lives for the...

HEINEKEN Hungária offers the season with fruity beer specialties
Date: 2022-04-25 10:09:24

The Soproni Careful Duhaj and Gösser Natur Zitrone product families are coming with new taste innovations. While the former is a mango, characteristic, unfiltered, top-fermented beer specialty for lovers of...

Heineken Silver
Date: 2022-03-21 09:41:43

Heineken Silver® is a high quality, very drinkable, premium lager beer with 4% abv alcohol, made with 100% barley malt. This 0.33-litre beer is available in a can that is slimmer...

Magazine: The beer market is on the mend, but full recovery will take more time
Date: 2022-03-01 06:10:45

Sales data from the first 11 months of 2021 forecast that last year brought similar results in the beer market as the pandemic-ridden 2020. Dr Sándor Kántor, director of the...

New marketing and trade marketing director at HEINEKEN Hungária
Date: 2022-02-21 12:28:16

As of 1 February, Heineken Hungária’s marketing and trade marketing director is Orsolya Mottl-Molnár. She joined the company in 2010. In 2017-18, she worked as member of the HEINEKEN Global...

Orsolya Mottl-Molnár becomes Director of Marketing and Commercial Marketing at HEINEKEN Hungária
Date: 2022-01-31 10:49:38

From 1 February 2022, Orsolya Mottl-Molnár will continue her career as Marketing and Commercial Marketing Director. The specialist Started as a Top Horeca representative at the company in 2010, after...

Soproni Meggy Ale becomes even more popular than IPA
Date: 2021-06-17 09:57:20

Orsolya Stefanie Ludvig, the head of corporate affairs and communications at Heineken Hungária told: the first harvest from the brewery’s ‘hop project’ – which was launched in 2019 – took place...

Hungarian Marketing Association starts special award programme
Date: 2021-06-03 11:17:53

The Hungarian Marketing Association (MMSZ) has launched the Marketing Talent Award programme, with HEINEKEN Hungária Zrt. and Magyar Telekom Nyrt. as co-founders and Provident Pénzügyi Zrt. as the main sponsor....

Heineken Hungária becomes first PET bottle free major brewery
Date: 2021-04-28 19:11:40

Being an environmentally conscious company, from this year Heineken Hungária exclusively produces and distributes bottle, keg and endlessly recyclable aluminium can packaged products. From early 2021 Gösser and Gösser Natur...

Soproni Radler 0,0% Blackcurrant-lime
Date: 2021-04-28 12:59:09

Motivated by the success of red fruits and berries, Soproni has decided to continue innovating in this field and adds a blackcurrant-lime 0.0 percent abv radler to its portfolio. Only...

Heineken Hungária is the first PET bottle-free large-scale beer producer
Date: 2021-04-09 11:20:46

Heineken Hungária was the first of the large-scale breweries to withdraw PET bottle products from its portfolio in the name of sustainability. As an environmentally conscious company, this year it...

Magazine: When Mohammed must go the mountain…brand building at festivals
Date: 2021-03-29 07:40:12

The street food business has expanded rapidly in the last few years and it keeps changing. Retailers, restaurants and cafés see greet potential in participating in gastro events, as what...

Successful trade marketing strategies here and beyond the Neverending Sea
Date: 2021-03-16 15:46:20

More than 70 people registered for this year’s I Love Trade Marketing conference, which was organised by the Trade Marketing Club (TMK) online. Zsuzsanna Hermann, one of the club’s founders...

Magazine: Winners of the first Symbol of Sustainability competition
Date: 2020-09-09 07:13:33

Trade magazin organised the Symbol of Sustainability competition, which sought to present successful projects that can contribute to a more sustainable future. There were 23 entries and the jury of...

Soproni: The only beer brand in the country made of Hungarian ingredients
Date: 2020-08-10 19:23:53

In December 2015 Heineken Hungária announced: Soproni Klasszikus beer will be made with 100-percent Hungarian barley, thanks to which 100 Hungarian farmers were provided with a steady income. Since 2018...

The best Heineken in the world is made in Sopron!
Date: 2020-07-16 11:30:23

Ahead of nearly eighty countries where Heineken® beer is brewed in the world, this year HEINEKEN Hungária won the “Quality Award 2019” recognition, surpassing the brand’s motherland, the Netherlands. HEINEKEN...

New presidency for the Hungarian Marketing Association
Date: 2020-05-15 10:19:13

On 13 May the Hungarian Marketing Association (MMSZ) held an online general meeting. The members voted with yes to a bigger, 16-member presidency as of June. MMSZ has nearly 200...

BLADE: An innovation by HEINEKEN at the SIRHA Budapest trade show
Date: 2020-04-03 10:13:39

Heineken built it owns stand at the Sirha Budapest 2020 trade fair. This was the first time to do so in Hungary, and our magazine asked sales manager Ádám Mülhauser...

The age of the customer experience
Date: 2020-03-15 16:47:51

This year the main topic of the I Love Trade Marketing conference was marketing and in-store innovations. Trade Marketing Club and POPAI Hungary Association organised the conference on 14 February....

Heineken Hungária starts anniversary year with poster exhibition
Date: 2020-03-15 15:53:04

Soproni Brewery is 125 years old this year and the beer company is celebrating with a poster exhibition, titled ‘Let’s pour a better world’. The exhibition started in Sopron on...

Magazine: Sipping on innovations
Date: 2020-03-06 07:15:09

The Association of Hungarian Brewers reported that the unusually cold weather in May 2019 entailed a considerable sales decrease in the beer category, and there were no long hot periods...

Soproni Óvatos Duhaj Raspberry Ale
Date: 2020-03-02 08:34:31

Soproni Óvatos Duhaj Raspberry Ale is an unfiltered, top-fermented beer specialty. Its balanced taste is the result of fermenting ale type beer together with delicious raspberry juice. Made of 100-percent...

2020 will be the year of football at HEINEKEN Hungária
Date: 2019-12-05 11:30:04

HEINEKEN dominates football events in 2020! The new beer partner of the country’s newest and biggest adventure arena is HEINEKEN Hungária, so visitors of all ages can drink the Soproni...

Quality hops were grown in Kastélyosdombó
Date: 2019-10-18 11:25:14

Hops growers will be able to apply for a support of 6 millionHUF per hectares from mid-October. Healthy, high-quality hops were grown in Kastélyosdombó, where, at the initiative of HEINEKEN...

The legendary Hungarian pub culture would not be complete without Soproni, made using domestic hops Date: 2024-08-02 10:52:07

Zoltán Eszéki continues at FCB Date: 2024-05-16 11:51:19

Changes in the management of HEINEKEN Hungária Date: 2024-02-20 12:05:04

New campaign from Gösser: Immerse yourself in the moment! Date: 2023-10-25 12:02:10

Gösser strengthens with a new campaign Date: 2023-05-18 09:50:27

Hold my beer! – the beer market accepts the challenge Date: 2023-03-30 22:43:08

Sustainability in every field of life Date: 2022-09-09 10:28:43

HEINEKEN Hungária offers the season with fruity beer specialties Date: 2022-04-25 10:09:24

Heineken Silver Date: 2022-03-21 09:41:43

Magazine: The beer market is on the mend, but full recovery will take more time Date: 2022-03-01 06:10:45

New marketing and trade marketing director at HEINEKEN Hungária Date: 2022-02-21 12:28:16

Orsolya Mottl-Molnár becomes Director of Marketing and Commercial Marketing at HEINEKEN Hungária Date: 2022-01-31 10:49:38

Soproni Meggy Ale becomes even more popular than IPA Date: 2021-06-17 09:57:20

Hungarian Marketing Association starts special award programme Date: 2021-06-03 11:17:53

Heineken Hungária becomes first PET bottle free major brewery Date: 2021-04-28 19:11:40

Soproni Radler 0,0% Blackcurrant-lime Date: 2021-04-28 12:59:09

Heineken Hungária is the first PET bottle-free large-scale beer producer Date: 2021-04-09 11:20:46

Magazine: When Mohammed must go the mountain…brand building at festivals Date: 2021-03-29 07:40:12

Successful trade marketing strategies here and beyond the Neverending Sea Date: 2021-03-16 15:46:20

Magazine: Winners of the first Symbol of Sustainability competition Date: 2020-09-09 07:13:33

Soproni: The only beer brand in the country made of Hungarian ingredients Date: 2020-08-10 19:23:53

The best Heineken in the world is made in Sopron! Date: 2020-07-16 11:30:23

New presidency for the Hungarian Marketing Association Date: 2020-05-15 10:19:13

BLADE: An innovation by HEINEKEN at the SIRHA Budapest trade show Date: 2020-04-03 10:13:39

The age of the customer experience Date: 2020-03-15 16:47:51

Heineken Hungária starts anniversary year with poster exhibition Date: 2020-03-15 15:53:04

Magazine: Sipping on innovations Date: 2020-03-06 07:15:09

Soproni Óvatos Duhaj Raspberry Ale Date: 2020-03-02 08:34:31

2020 will be the year of football at HEINEKEN Hungária Date: 2019-12-05 11:30:04

Quality hops were grown in Kastélyosdombó Date: 2019-10-18 11:25:14