Tag "Heineken"
Premium flavours, dynamic alcohol-free beers
This article is available for reading in Trade magazin 2025/4. Dr Sándor Kántor, executive director of the Association of Hungarian Brewers reports that the beer market underwent dynamic growth in...
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Heineken has arrived at the MVM Dome
Over the next three years, the legendary Heineken beer will make concerts by the biggest Hungarian and international stars and spectacular sporting events even more unforgettable in the country’s most...
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Heineken adds alcohol-free cider to the Inch’s range
Heineken is rolling out two new variants in its Inch’s cider product line, including the UK’s first completely alcohol-free cider, Inch’s 0.0. It took two years to develop Inch’s non-alcoholic...
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With a clear head
According to international research by Oxford University and Heineken, published in February, the perception of non-alcoholic drinks has improved significantly over the past five years, with one in five consumers...
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Heineken launches first global AI lab
Heineken has revealed the launch of the first global generative artificial intelligence (GenAI) lab which is set to be based in Singapore. The move, which came about via a partnership...
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A trend change among young people: Generation Z thinks differently about non-alcoholic drinks
The efforts made for responsible alcohol consumption seem to be paying off: according to the latest results of international research by HEINEKEN and the University of Oxford, the way consumers...
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Heineken grows as world’s most popular non-alcoholic beer
Heineken posted solid growth in 2024, with non-alcoholic beers and premium lager as key drivers. The beers were particularly appreciated in Africa and Asia, with limited growth in Europe. Heineken...
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Heineken Contributes Close To €5bn To Spanish Economy
Heineken contributed €4.84 billion to the Spanish economy in 2023, equating to 0.3% of the national GDP, a new report prepared by PwC for Heineken España has found – ESM...
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Tesco expects biggest ever Christmas for no and low-alcohol
Tesco is expecting to see its biggest ever demand for low and no-alcohol drinks this Christmas. According to data from Tesco shared with The Mirror, shoppers are now purchasing no...
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Awards galore at the 15th POP competition
2024 was an outstanding year in the history of the Hungarian POPAI Awards POP competitions, which have a 15-year tradition. A large number of entries were exhibited in Tapolca during...
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Best Global Brands: the most valuable brands in 2024
This autumn global brand consultancy Interbrand unveiled its Best Global Brands 2024 report. The list of the world’s 100 most valuable brands not only highlights the strongest brands, but also...
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The world’s best FMCG ads
Gábor Tolnai, head of marketing insight division at Kantar Hoffmann introduced the world’s best performing FMCG advertisements at the Business Days conference. This article is available for reading in Trade magazin...
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Heineken joint venture set to build Dubai’s first commercial brewery
A Heineken joint venture plans to build the Gulf’s first major commercial brewery in Dubai, the metropolitan city where glitzy bars and restaurants attract millions of tourists each year. Sirocco,...
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Beverage majors team up to drive suppliers’ use of renewable energy
Major beverage companies including Diageo and Coca-Cola have formed a consortium looking to speed up the adoption of renewable energy in their supply chains. A group dubbed the REfresh Alliance,...
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Boom in low-alcohol beers in UK
Fresh figures have shown that the UK has become one of the fastest growing markets for low ABV beers, following the change in alcohol duty introduced last summer. According to...
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Heineken Ireland acquires the rights to distribute Molson Coors beer brands in Ireland
Heineken Ireland has agreed to acquire the distribution rights for the Molson Coors beer brands in Ireland. Prior to the agreement Heineken Ireland already held the distribution rights for Coors...
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HEINEKEN’s unique internship program is also starting in Hungary
HEINEKEN, known as one of the world’s leading beer producers, is relaunching its global program in a renewed form. The three-year Global Graduate Program – which focuses on commerce here...
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Retail trade and FMCG have become more attractive to workers
On 25 April Randstad Magyarország published the list of Hungary’s most attractive employers for the 11th time. This article is available for reading in Trade magazin 2024/6-7 According to the...
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Heineken Balaton Sound starts on July 3
After its return in 2023, Heineken will once again join one of the most exciting summer events on the southern shore of Lake Balaton this year. As the namesake of...
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Do Hungarians like Heineken the most?
According to the latest Pénczenrum poll, Heineken’s beers are still the most popular among readers, although Dreher is not far behind. Borsodi is in third place, but significantly behind, while...
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The Hungarian beer market focuses on alcohol-free beers and the premium category
The Hungarian beer market is witnessing significant shifts, with non-alcoholic and premium beers becoming increasingly popular. According to Kántor Sándor, Director of the Hungarian Brewers Association, there is a noticeable...
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Where next for Student Design?
In the morning of 5 March, there was a POPAI international meeting in pavilion A of the Sirha Budapest 2024 trade fair, where participants discussed the possibilities of expanding the...
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Heineken achieved strong volume growth in the first quarter
Heineken, the world’s second largest beer producer, achieved a 4.7% increase in organic beer volume in the first quarter, significantly exceeding analysts’ expectations. The year-on-year volume growth is an encouraging...
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“I Love Trade Marketing” conference series: Inflation from different perspectives
Held around Valentine’s Day for more than 20 years, the online conference I Love Trade Marketing took place on 15 February and attracted nearly 200 participants. This article is available...
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The world’s first boring phone has been released thanks to Heineken
Heineken®, in collaboration with street culture tastemaker Bodega, presented “The Boring Phone” produced by Human Mobile Devices (HMD). We intentionally left out the extras from the limited number of “dumb...
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Heineken toasts passionate fans
Heineken® is launching its new campaign based on the “Fresher Football” platform to coincide with the UEFA Champions League knockout stages. The aim of the campaign is to help the...
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Heineken launches Birra Moretti with a hint of salt
Heineken has introduced Birra Moretti Sale di Mare, which is essentially unfiltered Birra Moretti lager, but “with a hint of sea salt”. The 4.8% ABV unfiltered lager is rolling out...
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Heineken’s profit fell
According to Heineken’s announcement, its annual profit in 2024 may significantly fall short of analysts’ expectations due to geopolitical and economic uncertainties. The company’s share price immediately reacted to the...
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Heineken has announced a big change
Heineken, the beer company present in many countries around the world, has now announced an ambitious partnership with Siemens, which aims to achieve net zero emissions by 2030 in all...
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Carrefour Launches Deposit System To Encourage Reuse
Carrefour has launched its own deposit system in 150 Carrefour City stores in Paris, in partnership with Coca-Cola, Heineken and Citeo. The move aims to encourage shoppers to reduce the...
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