Tag "Heineken"
130-year-old Sopron Brewery
The government continues to view the food industry as a strategic sector, which is why the sector – including domestic beer production – can count on significant support opportunities in...
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Gösser Spritz display from Hungary wins two POP world titles
This year a Hungarian Gösser Spritz display – the winner of the Hungarian POPAI Awards 2024 competition in the Permanent Installation category – became world champion in two categories at...
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Heineken teams up with the Ellen MacArthur Foundation
Heineken has joined the Ellen MacArthur Foundation network to promote the widespread use of reusable packaging. The collaboration seeks to share experiences, develop guidelines and encourage industry players to adopt...
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Heineken quenches its thirst for data management with artificial intelligence
Heineken Simplifies Data Analytics for Employees with SAP AI Solution. One of the world’s largest brewers has deployed its internal artificial intelligence (AI) chatbot, “Hoppy,” to improve its business processes...
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Heineken curbs global water use by 11%
Heineken reduced its water use by 11% globally last year compared to 2018. This article is available for reading in Trade magazin 2025/5. The brewing company implemented its water efficiency...
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Heineken to invest £40m in UK pub arm Star Pubs
Heineken will invest £40m ($53m) in UK pub subsidiary Star Pubs, creating 1,000 jobs. The investment will reach 608 pubs, around a quarter of Star Pubs’ portfolio, Heineken said. Most of...
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With a clear head
According to international research by Oxford University and Heineken, published in February, the perception of non-alcoholic drinks has improved significantly over the past five years, with one in five consumers...
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Heineken buys minority stake in UK energy-drink firm Tenzing
The deal is the Dutch brewer’s latest move to invest in businesses outside beer. Heineken has continued its M&A activity outside beer with the purchase of a stake in UK...
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Sales Of A-Brands In Dutch Supermarkets Drop By 9% In 2024
Sales of major branded products in Dutch supermarkets fell by 9% in 2024 compared to 2023, impacted by the tobacco sales ban introduced on 1 July 2024. Excluding this factor,...
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Premium flavours, dynamic alcohol-free beers
This article is available for reading in Trade magazin 2025/4. Dr Sándor Kántor, executive director of the Association of Hungarian Brewers reports that the beer market underwent dynamic growth in...
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Heineken has arrived at the MVM Dome
Over the next three years, the legendary Heineken beer will make concerts by the biggest Hungarian and international stars and spectacular sporting events even more unforgettable in the country’s most...
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Heineken adds alcohol-free cider to the Inch’s range
Heineken is rolling out two new variants in its Inch’s cider product line, including the UK’s first completely alcohol-free cider, Inch’s 0.0. It took two years to develop Inch’s non-alcoholic...
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Heineken launches first global AI lab
Heineken has revealed the launch of the first global generative artificial intelligence (GenAI) lab which is set to be based in Singapore. The move, which came about via a partnership...
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A trend change among young people: Generation Z thinks differently about non-alcoholic drinks
The efforts made for responsible alcohol consumption seem to be paying off: according to the latest results of international research by HEINEKEN and the University of Oxford, the way consumers...
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Heineken grows as world’s most popular non-alcoholic beer
Heineken posted solid growth in 2024, with non-alcoholic beers and premium lager as key drivers. The beers were particularly appreciated in Africa and Asia, with limited growth in Europe. Heineken...
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Heineken Contributes Close To €5bn To Spanish Economy
Heineken contributed €4.84 billion to the Spanish economy in 2023, equating to 0.3% of the national GDP, a new report prepared by PwC for Heineken España has found – ESM...
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Tesco expects biggest ever Christmas for no and low-alcohol
Tesco is expecting to see its biggest ever demand for low and no-alcohol drinks this Christmas. According to data from Tesco shared with The Mirror, shoppers are now purchasing no...
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Awards galore at the 15th POP competition
2024 was an outstanding year in the history of the Hungarian POPAI Awards POP competitions, which have a 15-year tradition. A large number of entries were exhibited in Tapolca during...
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Best Global Brands: the most valuable brands in 2024
This autumn global brand consultancy Interbrand unveiled its Best Global Brands 2024 report. The list of the world’s 100 most valuable brands not only highlights the strongest brands, but also...
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The world’s best FMCG ads
Gábor Tolnai, head of marketing insight division at Kantar Hoffmann introduced the world’s best performing FMCG advertisements at the Business Days conference. This article is available for reading in Trade magazin...
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Heineken joint venture set to build Dubai’s first commercial brewery
A Heineken joint venture plans to build the Gulf’s first major commercial brewery in Dubai, the metropolitan city where glitzy bars and restaurants attract millions of tourists each year. Sirocco,...
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Beverage majors team up to drive suppliers’ use of renewable energy
Major beverage companies including Diageo and Coca-Cola have formed a consortium looking to speed up the adoption of renewable energy in their supply chains. A group dubbed the REfresh Alliance,...
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Boom in low-alcohol beers in UK
Fresh figures have shown that the UK has become one of the fastest growing markets for low ABV beers, following the change in alcohol duty introduced last summer. According to...
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Heineken Ireland acquires the rights to distribute Molson Coors beer brands in Ireland
Heineken Ireland has agreed to acquire the distribution rights for the Molson Coors beer brands in Ireland. Prior to the agreement Heineken Ireland already held the distribution rights for Coors...
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HEINEKEN’s unique internship program is also starting in Hungary
HEINEKEN, known as one of the world’s leading beer producers, is relaunching its global program in a renewed form. The three-year Global Graduate Program – which focuses on commerce here...
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Retail trade and FMCG have become more attractive to workers
On 25 April Randstad Magyarország published the list of Hungary’s most attractive employers for the 11th time. This article is available for reading in Trade magazin 2024/6-7 According to the...
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Heineken Balaton Sound starts on July 3
After its return in 2023, Heineken will once again join one of the most exciting summer events on the southern shore of Lake Balaton this year. As the namesake of...
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Do Hungarians like Heineken the most?
According to the latest Pénczenrum poll, Heineken’s beers are still the most popular among readers, although Dreher is not far behind. Borsodi is in third place, but significantly behind, while...
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The Hungarian beer market focuses on alcohol-free beers and the premium category
The Hungarian beer market is witnessing significant shifts, with non-alcoholic and premium beers becoming increasingly popular. According to Kántor Sándor, Director of the Hungarian Brewers Association, there is a noticeable...
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Where next for Student Design?
In the morning of 5 March, there was a POPAI international meeting in pavilion A of the Sirha Budapest 2024 trade fair, where participants discussed the possibilities of expanding the...
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