Tag "hajbalzsam"
Hair care in new dimensions
Last year the hair market grew by 18.3% in value compared to the previous year. This article is available for reading in Trade magazin 2024/4 Renewal inside and outside “The...
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Hair raising new innovations
We can differentiate between three segments in the hair care category: shampoo, conditioner and treatment. Hair care in general produced a robust, 16.6% value sales growth in 2022. Serum and...
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Hair care goes way beyond hygiene
Those days when washing hair was a simple hygiene and care routine are behind us, today it is a real beauty care practice. Zsófia Gózon-Karajz, L’Oréal Magyarország Kft.’s trade marketing...
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SYOS KERATIN intense conditioner
SYOS KERATIN intense conditioner for avoiding split ends, with protein and a formula that contains lotus flower for strong and resistant hair. No more messy hair, plus your hair becomes...
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Magazine: So many colours to choose from
According to Bianka Tóth-Perge, trade marketing manager of L’Oréal Magyarország Kft., sales in the hair colour and hair dye category grew by 4.3 per cent until October 2019, but the...
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Magazine: 2019 can be the year of hair styling
Unilever Magyarország Kft. launched the Love Beauty & Planet brand at the end of 2018. The exclusive premium brand is present in three categories – from these hair care is...
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Annual market nears 30 billion forints
Combined sales of the five hair care categories Nielsen monitors realised 3 percent higher value sales between December 2015 and November 2016 than a year earlier. The 12-month market exceeded...
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Magazine: Multifunctional expectations in hair care
In the last few years consumers started economising a little in buying cosmetic products, too. Before the economic recession they were using 2-3 different products for the same purpose, but...
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