Tag "gyártói márkák"
Thats why private labels are so popular
Date: 2024-07-04 12:09:16
In recent weeks, the Pénzcentrum and the University of Debrecen have conducted a joint, large-scale survey to assess the opinion of domestic customers on commercial (private) branded and manufacturer branded...
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Magazine: Skin care and environmental protection
Date: 2021-11-24 06:51:11
Unilever Magyarország Kft.’s data indicate that body and hand care product sales started to decline in 2021: value sales dropped only 1.4 percent but volume sales fell by 8.1 percent....
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RetailZoom: Private Label on the rise in Domestic Chains
Date: 2020-05-13 16:37:03
Although the extraordinary surge in stock-up syndrome experienced in the midst of March has been smoothed by the end of the month, Local Chain shops have been successful in keeping...
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Private labels keep growing this year
Date: 2019-08-20 21:12:06
In April 2019 the sales growth of private label products was 0.7 percent in France, which was bigger than the 0.4-percent strengthening of manufacturer brands – reported the Private Label...
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Magazine: Competition between manufacturer brands and private label products
Date: 2019-04-26 07:12:53
Christoph Knoke, managing director of IRI in Germany has been interviewed by Lebensmittel Zeitung. He told: although private label (PL) products started out as the imitators of manufacturer brands, today they...
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Magazine: Traditions rule in the liver paté category
Date: 2019-02-01 07:31:36
Hungarians are rather conservative when it comes to the spicing and packaging of their favourite liver patés. Szilvia Dandé, marketing manager of Kaiser Food Kft. told trade magazine that the...
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Private label products remain on an upward trajectory
Date: 2019-01-31 13:56:17
Between October 2017 and September 2018 the market share of private label FMCG products (PL) grew by 0.7 percentage point. From the HUF 1,800 billion spent on food 29 percent...
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Nielsen: manufacturer brands and discount stores are the most popular in retail
Date: 2019-01-30 11:53:59
Manufacturer brands and discount stores were the most popular participants of retail in 2018, according to the retail survey of Nielsen monitoring 90 food and 80 household chemicals and beauty...
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Those who get the trademark keep it as well
Date: 2017-07-01 16:24:02
3,800 products and services of more than 1,500 companies are already using one of the ‘Hungarian Product’ trademarks – informed Eszter Benedek, managing director of HUNGARIAN PRODUCT Nonprofit Kft. She revealed...
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Value sales up, volumes sales down
Date: 2016-04-19 10:44:40
Last year 1 percent less insecticide and insect repellent products were sold in FMCG retail than in 2014, but value sales grew by 5 percent. The size of the annual...
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Volume sales grew above the average in four categories
Date: 2016-03-22 10:37:29
Nielsen measures eight cleaning product categories, the combined sales of which reached HUF 25 billion in the last November-October period. Values sales surged 5 percent – a bit less than...
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Manufacturer brands improved their position
Date: 2015-08-25 10:33:27
In January-April 2015 toothbrush sales were worth more than HUF 1 billion. Value sales stayed put but volume sales fell 3 percent. Drugstores’ share from value sales was even higher...
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Lower sales concentration
Date: 2015-05-15 07:19:42
Between February 2014 and January 2015 cooking oil sales amounted to HUF 27 billion. Value sales were 11 percent lower than in the base period, but volume sales were up...
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Manufacturer brands bettered their position
Date: 2015-05-04 08:26:55
Razor and epilator sales exceeded HUF 800 million last year, but value sales reduced by 8 percent – while volume sales were stable. Drugstores were responsible for the majority of...
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