Tag "GFK"
The GfK German consumer sentiment index declined a bit in July
Instead of expected stagnation, GfK’s consumer sentiment index declined slightly in July in Germany. The Nürnberg-based Economic Research Institute’s consumer sentiment index in Germany was 10.6 points after the 10.7...
Read moreGfK: retail sales may increase by 6 percent this year
Retail retail sales can grow by 6 percent this year in Hungary, while in the EU-28, the average growth will be 2.1 percent, according to a study of GfK’s market...
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Magazine: Winners received the ‘Most successful promotion of the year’ award
The ‘Most successful promotion of the year’ awards were presented for the 10th time. On 19 April 2018 the venue was Boscolo Hotel Róma in Budapest, where the organiser Trade magazin’s...
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Magazine: Trends of 2017 and expectations for 2018 in the Hungarian FMCG market (Part 2)
GfK Hungária Market Research Institute held its annual FMCG year evaluating conference in March – this is the second part of our report. Krisztina Bakonyi-Kovács, senior product consultant of GfK told...
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Hungarian purchasing power and demographic variables
In 2017 European purchasing power growth was the 5th biggest in Hungary: up more than 10 percent, it was EUR 655/year/person – revealed data from GfK. The per capita income that...
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Magazine: Trends of 2017 and expectations for 2018 in the Hungarian FMCG market (Part 1)
GfK Hungária Market Research Institute held its annual FMCG year evaluating conference in March. GfK managing director Dr Ákos Kozák told in his presentation that retail trends between 2014 and 2017...
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This year’s first POPAI meeting
GfK was the host of this year’s first POPAI meeting. On 22 March the main topic was the returns made by POS materials and how to plan this. The first speaker was...
Read moreGfK: further moderate growth is expected in retail in 2018
The turnover of daily consumer goods in Hungary last year increased by 2 percent, compared to the figures recorded in 2016, according to GfK’s Commercial Analyzes in 2017. The market...
Read moreConsumer confidence has decresed in Germany
Germany’s consumer confidence deteriorated more than expected by the experts – according to GfK’s survey released on Wednesday. The consumer sentiment mood of the Nuremberg Market Research Institute in March...
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Magazine: GfK Hungária Market Research Institute forecasts growth for 2018
According to Ákos Kozák, managing director of GfK Hungária, Hungarian FMCG sales and consumption have been growing continuously since 2015. The 3-4 percent consumption growth and the 4-5 percent expansion in...
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Magazine: Restless pensioners: is 50 the new 40?
This year’s last Trade Marketing Club meeting was held at the Budapest Chamber of Commerce and Industry on 9 November 2017. The topic was what kind of marketing and sales opportunities...
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Value-based segmentation and data enrichment
The 18-49 age group is the most frequently used brand communication target group. However, this target group definition lacks features and characteristics that can help in forming a more precise...
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GfK: the regional differences between the incomes spent on food are considerably smaller than the general difference
Some factors have a fundamental influence on the performance of retail chains: location, the performance of workers, floor space, product selection, the competitive situation and purchasing power. GfK analyses the...
Read moreConsumer confidence stagnated in Germany
Instead of the expected minimal improvement, German consumer confidence has stagnated, according to a survey published by GfK on Tuesday. The consumer mood index of the Nuremberg-based Market Research Institute...
Read moreGfK: Per capita purchasing power grew by more than 10 percent in Hungary
The per capita purchasing power increased by more than 10 percent, from last year’s 5549 to 6204 euros in Hungary, with which the country continues to be ranked 30th on...
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Magazine: WCleaning products: is the 7-year boom over?
In 2016 sales of cleaning products improved by 2 percent – in terms of value sales the category has been developing steadily since 2010. However, in the first half of 2017...
Read moreMagazine: Wieners and frankfurters are purchased less often
In the first six months of 2017 Hungarian households purchased less wiener and frankfurter, because the number of buying occasions decreased. Nine from 10 households purchased the category in the examined...
Read moreConsumer confidence has decreased in Germany
German consumers are more pessimistic than expected, according to a survey published by GfK on Thursday. The Nuremberg-based Market Research Institute’s November consumer sentiment index decreased to 10.7 points from...
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23 percent of women buy shoes in Chinese stores
In the last six months, Hungarians bought average 2.3 shoes, but the number is greatly varied depending on the number of children in the household – GfK told vg.hu. In...
Read moreGfK: The structure of the domestic online FMCG traffic approaches the structure of daily consumer goods turnover
According to GfK Commercial Analyzes’ study on this year’s first semester, households have rarely purchased larger amount of daily consumer goods between January and June 2017. In the first half...
Read moreGfK: consumer sentiment in Germany has deteriorated
The German citizens assess their economic prospects slightly more worse than in the previous month, according to a consumer sentiment index of the GfK Market Research Institute published on Thursday....
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Media multiplier research in Hungary
In 2010 Sanoma Media and GfK cooperated within the framework of a Media Multiplier research in Hungary, which proved that the efficiency of monomedia (usually television) campaigns is smaller than...
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Central and Eastern Europe’s retail trade is making progress
According to a comprehensive, 32-country European retail trade survey by GfK, in 2016 the consumers of the EU-28 countries had EUR 16,153 to spend – nominally 0.7 percent more than...
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Magazine: Five consumer reactions to the increase in coffee prices
In the long term the price of coffee keeps rising in the world market. In the June 2016-May 2017 period the prices of most major coffee brands increased, some by 15-20...
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GfK appoints new business development manager
In July 2017 Tünde Turcsán joined GfK Hungary’s Shopper team as business development manager. Ms Turcsán earned a degree in Business Management and Marketing in 1999 and started working for Nielsen in 2003,...
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Simstore: reality recreated virtually
Today we already know that shopper decisions are based more on emotions than rational thinking. Still, if retailers want to be successful they need to analyse lots of background information. GfK NORM...
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GfK: more shoppers have started buying multilayer household paper products
Toilet paper: the buyer base of 1-ply products has contracted, in 2016 less than 9 percent of households purchased them. Fewer families bought the 2-ply category as well, but it is still...
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Surge in the number of conscious shoppers in Hungary
According to the first Conscious Shopper Market Report (2014-2016), the value of conscious shopper decisions was HUF 1,014 billion. From this HUF 360 billion was spent on groceries, HUF 237...
Read moreRetail in Europe: Central and Eastern Europe is catching up
GfK has made a study on European retail trade. GfK has conducted a comprehensive analysis of the retail trade in 32 European countries, which analyzes the purchasing power, the retail...
Read moreGerman consumer sentiment on top
In June, the Consumer Sentiment Index of the GfK Market Research Institute in Germany rose to a nearly sixteen-year high. In June, GfK’s German consumer mood index increased to 10.6...
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