GfK Hungária Piackutató Intézet

Daikin opened its first store in Hungary
Date: 2020-05-25 09:26:59

he Japanese Daikin brand in Hungary has opened a brand store in Budapest, from where it will serve the population directly in the future. The company provides complex building cooling...

Magazine: Habits from the past, values from the future
Date: 2019-10-07 07:29:19

Eating is a symbolic activity of consumer society, so it isn’t surprising at all that it already has its own direction in modern sociology (sociology of food). Researchers can point out...

Magazine: More than just flour and eggs
Date: 2019-06-27 07:35:13

Pasta is popular because it is simple and many types of dish can be made from it. Recently the price of eggs and flour have increased, plus labour and logistics...

Magazine: Chercez la Customer
Date: 2019-05-03 07:03:13

Cherchez la consumerThis year’s first meeting of the Trade Marketing Club was held on 4 April in the BKIK building. Péter Szita was the first speaker who introduced the...

We are spending more on fruits and vegetables
Date: 2019-04-10 17:50:40

GfK Hungária’s Household Panel survey about fruit and vegetable consumption revealed that discount supermarkets had become very important in buying produce. Volume sales of fruits and vegetables decreased in the...

Magazine: Fruits and vegetables: stronger role for hypermarkets, supermarkets and discounters
Date: 2019-03-26 07:04:39

The typical Hungarian household buys vegetables 89 times a year, on average 1.2kg per occasion; families buy fruits 48 times a year, taking home 1.7kg at a time – revealed...

Magazine: Preparation – and not only for 2019
Date: 2019-03-22 07:29:08

Hungarian retail trade ended 2018 stronger than it had been at the beginning of the year. The numbers are alright, but this is the time when companies have to start...

Magazine: Gel beats powder
Date: 2019-03-20 08:00:37

Bernadett Vékásy, brand manager of Henkel Magyarország Kft. informed our magazine that in 2018 laundry detergent volume sales had grown a little, but the increase in value sales had been...

Magazine: Special flavours for special dishes
Date: 2019-03-14 07:02:11

As cooking is slowly but steadily becoming a source of joy instead of a routine activity, there are more and more cooking ingredients available to consumers. This is also true...

Magazine: Ham brands set the bar even higher
Date: 2019-03-06 07:34:20

Despite the good economic situation and positive consumption trends, the volume sales of Easter hams decreased a bit in 2018, in comparison with the same period of 2017: shops sold...

Health is the direction
Date: 2019-01-31 10:20:10

A recent online survey with 1,400 participants by GfK Hungária has found that Hungarians are increasingly health-conscious in their eating habits. People are looking for food information online more and...

Business Days 2017 interview – Csillag-Vella Rita
Date: 2017-11-21 12:30:22

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Magazine: MagyarBrands: Our best brands
Date: 2016-05-19 07:04:05

MagyarBrands is a programme that evaluates and presents Hungary’s best brands. This year the best brands with a Hungarian connection were picked for the sixth time by a jury of...

Snack market: the Hungarians have turned towards Exotic flavors
Date: 2015-04-21 11:37:40

Hungarians are not noshery people. Only slightly more than half of the population consumes the most popular types of snacks, the potato-chips and salty breadsticks. The ratio of those who...

More and more people choose eco-friendly packaging products
Date: 2015-02-23 11:40:31

Seventy-one percent of the Hungarian population prefer products that are environmentally friendly during purchasing and has the same price as the other less environmentally friendly product – accor5ding to the...

Daikin opened its first store in Hungary Date: 2020-05-25 09:26:59

Magazine: Habits from the past, values from the future Date: 2019-10-07 07:29:19

Magazine: More than just flour and eggs Date: 2019-06-27 07:35:13

Magazine: Chercez la Customer Date: 2019-05-03 07:03:13

We are spending more on fruits and vegetables Date: 2019-04-10 17:50:40

Magazine: Fruits and vegetables: stronger role for hypermarkets, supermarkets and discounters Date: 2019-03-26 07:04:39

Magazine: Preparation – and not only for 2019 Date: 2019-03-22 07:29:08

Magazine: Gel beats powder Date: 2019-03-20 08:00:37

Magazine: Special flavours for special dishes Date: 2019-03-14 07:02:11

Magazine: Ham brands set the bar even higher Date: 2019-03-06 07:34:20

Health is the direction Date: 2019-01-31 10:20:10

Business Days 2017 interview – Csillag-Vella Rita Date: 2017-11-21 12:30:22

Magazine: MagyarBrands: Our best brands Date: 2016-05-19 07:04:05

Snack market: the Hungarians have turned towards Exotic flavors Date: 2015-04-21 11:37:40

More and more people choose eco-friendly packaging products Date: 2015-02-23 11:40:31