Tag "fogyasztói kutatás"

Gyorsan változó trendek

Október 12-én az NIQ (korábban Nielsen) irodájában rendezték meg a POPAI Magyarország Egyesület soron következő találkozóját „Very Fast Mov­ing Trends” (Nagyon gyorsan változó trendek) témában. Az esemény házigazdája Bacskai Júlia, az NIQ MarComm specialistája volt, aki...

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UK: Half of Consumers Trading Down to Value Alternatives

Around half of UK consumers are trading down to value alternatives as a result of the ongoing cost-of-living crisis, new research has revealed. According to the Retail Economics-HyperJar Cost of...

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Emotions are the drivers of promotions too

At Trade magazin’s “Most successful promotion of the year in 2022” conference, market researcher Kantar Hoffman gave a presentation on what consumers think about promotions. Head of marketing insight division...

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Magazine: Targeting flexitarian consumers: Few vegans, much more flexitarians

As part of the Smart Protein project, in the summer of 2021 7,500 consumers from 10 European countries (including Romania and Poland) answered questions about their attitude toward eating plant-based...

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14 percent of customers are willing to pay more at Christmas for faster delivery, according to one analysis

This year, people started their Christmas shopping earlier than before, with 14 percent of shoppers willing to pay more for faster or guaranteed delivery, and 29 percent choose the more...

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