fogyasztói kutatás - Trademagazin

Amcor: packaging and recyclability also play a role upon coffee purchasing
Date: 2024-06-10 09:39:12

A recent research conducted by Amcor reveals that European coffee consumers prioritise factors such as taste, aroma, brand, and price when selecting coffee. But, sustainability claims such as recyclability also...

Gyorsan változó trendek
Date: 2023-12-08 10:54:00

Október 12-én az NIQ (korábban Nielsen) irodájában rendezték meg a POPAI Magyarország Egyesület soron következő találkozóját „Very Fast Moving Trends” (Nagyon gyorsan változó trendek) témában. Az esemény házigazdája Bacskai Júlia, az NIQ MarComm specialistája volt, aki...

UK: Half of Consumers Trading Down to Value Alternatives
Date: 2022-09-20 08:00:35

Around half of UK consumers are trading down to value alternatives as a result of the ongoing cost-of-living crisis, new research has revealed. According to the Retail Economics-HyperJar Cost of...

Emotions are the drivers of promotions too
Date: 2022-07-04 10:26:34

At Trade magazin’s “Most successful promotion of the year in 2022” conference, market researcher Kantar Hoffman gave a presentation on what consumers think about promotions. Head of marketing insight division...

Magazine: Targeting flexitarian consumers: Few vegans, much more flexitarians
Date: 2022-05-03 06:25:17

As part of the Smart Protein project, in the summer of 2021 7,500 consumers from 10 European countries (including Romania and Poland) answered questions about their attitude toward eating plant-based...

14 percent of customers are willing to pay more at Christmas for faster delivery, according to one analysis
Date: 2021-11-26 11:19:30

This year, people started their Christmas shopping earlier than before, with 14 percent of shoppers willing to pay more for faster or guaranteed delivery, and 29 percent choose the more...

Amcor: packaging and recyclability also play a role upon coffee purchasing Date: 2024-06-10 09:39:12

Gyorsan változó trendek Date: 2023-12-08 10:54:00

UK: Half of Consumers Trading Down to Value Alternatives Date: 2022-09-20 08:00:35

Emotions are the drivers of promotions too Date: 2022-07-04 10:26:34

Magazine: Targeting flexitarian consumers: Few vegans, much more flexitarians Date: 2022-05-03 06:25:17

14 percent of customers are willing to pay more at Christmas for faster delivery, according to one analysis Date: 2021-11-26 11:19:30