Tag "Dreher Sörgyárak"
Measuring success for 20 years: double celebration by Superbrands Hungary this year
Date: 2024-11-03 16:17:05
2004 was the year when Hungary’s leading brands were rated by the international Superbrands Programme for the first time. This article is available for reading in Trade magazin 2024/11 The...
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The CEO of Dreher made a commitment to further strengthen the inclusive culture
Date: 2024-10-03 12:02:17
International research* proves that companies where employees receive equal treatment regardless of their demographic and cultural background have a significantly higher amount of innovation and a greater resilience to crises....
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A British specialist is coming to the head of Dreher Breweries
Date: 2024-08-06 11:23:14
A new CEO from England, one of the strongholds in the history of beer production, is coming to lead Dreher Breweries. Mike James was selected for the position based on...
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Tank beer is becoming more and more popular here
Date: 2024-07-31 11:41:02
Tank beer, which has a strong tradition among the Czechs, is already available in several places in Budapest, which provides an exceptional consumer experience in terms of its aroma, flavor...
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Tuned to premium
Date: 2024-04-05 10:40:10
This article is available for reading in Trade magazin 2024/4 The combined sales revenue of the five biggest brewers in Hungary – Borsodi Brewery Kft., Carlsberg Hungary Kft., Dreher Breweries...
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Gábor Békefi will retire from the head of Dreher Breweries in August
Date: 2024-03-14 11:32:51
After nearly 7 years, the CEO of Dreher Sörgyárak Zrt., Gábor Békefi, is retiring. Under his management, the company’s product portfolio changed radically, efficiency and market share in the key...
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Fenntartható fejlődés a Superbrands 2023 Program üzenete
Date: 2023-11-16 11:48:41
2023-ban is nagyszámú, közel 100 díjazott márka részvételével rendezik meg Magyarország egyik legfontosabb üzleti díjátadó eseményét, a Superbrands gálát. A Superbrands Magyarország Program a kiemelkedő márkák értékelésén túl küldetésének tekinti, hogy felhívja...
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Dreher is embarking on the biggest investment program in Hungarian beer production so far
Date: 2023-10-26 12:10:11
The long-term future of Dreher Breweries is ensured by the 100 billion HUF development series of Asahi Group Holdings and Asahi Europe & International. Complementing the investments of previous years,...
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Peroni Nastro Azzurro is moving the experience of the Aston Martin Forma1™ team to downtown Budapest again 0.0%
Date: 2023-07-14 11:49:46
In addition to Barcelona, Milan, Stockholm and Bratislava, the extremely popular downtown garage experience, “IL PITSTOP”, born from the global cooperation of Peroni Nastro Azzurro 0.0% and Aston Martin Aramco...
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Dreher Sörgyárak touches wheat in a completely unusual way
Date: 2023-07-07 10:28:38
The recipes of Dreher Sörgyárak’s domestic brands traditionally lack wheat as an ingredient. In the Brewery, which operates independently of the company’s historic brewhouse and breweries, this tradition has now...
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Responsible alcohol consumption is already taught as part of university courses
Date: 2023-06-30 11:19:07
The topic of responsible alcohol consumption became part of university classes at the Dreher Sörgyárak “Eat-Drink!” to initiate its program. The first test course of the UNI series of the...
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Dreher Breweries is developing its production capacity with a HUF 7 billion investment
Date: 2023-06-22 11:04:28
After previous investments in energy efficiency, Asahi’s parent company and regional headquarters are continuing to develop the Dreher quarry factory with HUF 7 billion. With the construction of the new...
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Dreher Peach
Date: 2023-05-22 10:07:47
New peach Dreher is defined by the inimitable taste of peach and the characters of two different hops. We brewed this special beer for those who like to try new...
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How can we promote alcohol ethically? – ÖRT podcast
Date: 2023-05-08 12:12:57
Advertising alcohol carries a particularly high responsibility. It is no coincidence that companies must comply with very serious regulations and criteria systems in this market. However, the Dreher Breweries can...
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Hold my beer! – the beer market accepts the challenge
Date: 2023-03-30 22:43:08
Domestic sales of the five biggest breweries in Hungary were 3% higher in 2022 than in the previous year. More than 6 million hectolitres of beer were sold. Production costs...
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Dreher is starting the season with new packaging and a peach flavor
Date: 2023-03-23 11:48:21
One of the important symbols of Dreher Breweries, the circled triangle, appears more prominently on the new, more uniform packaging of the brand’s entire alcoholic and non-alcoholic portfolio. The ancient...
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Women in the nearly 170-year-old Dreher Brewery
Date: 2023-02-28 11:08:18
In connection with Women’s Day, Dreher Sörgyárak presents the role of women in the history of the brewery, the brand and Hungarian beer production in a three-part animated short film...
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Permanent, non-FMCG winner at Display of the Year in 2022
Date: 2023-01-12 10:30:00
This year’s last POPAI Hungary Association meeting was held in MOM Paulaner restaurant on 1 December. The Bonafarm trade marketing team was the host, who introduced the latest PICK and...
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The new beer of the ANTL brand comes with an exclusive, limited edition
Date: 2022-12-13 11:35:07
The newest beer of the Dreher Breweries’ experimental Brewery, opened last year, ANTL Key West APA, owes its special tropical fruit flavors to American hops. The new beer specialty will...
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Dreher Breweries has appointed a sustainability expert
Date: 2022-10-27 11:43:22
Dreher Breweries, in line with its long-term sustainability objectives, has created a position of expert responsible for sustainability, which is held by Diána Damásdi. As a sustainability expert, Diána Damásdi’s...
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Sustainability in every field of life
Date: 2022-09-09 10:28:43
The 5R rule Dr Zoltán Fehér, conservation manager at WWF Magyarország: “The 5R rule (Refuse, Reduce, Reuse, Recycle, Rot) explains what we should do in our daily lives for the...
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Association of Hungarian Brewers: Past, present and future
Date: 2022-06-08 16:06:29
A roundtable discussion and a standing reception – this is how the Association of Hungarian Brewers (MSSZ) celebrated its 30th anniversary. Borsodi Brewery Kft., Dreher Breweries Zrt., Heineken Hungária Breweries...
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Peroni Nastro Azzurro 0,0%
Date: 2022-05-20 09:49:52
Iconic beer brand Peroni now introduces an alcohol-free variant. The same recipe and ingredients are used in brewing as with the classic, alcohol-containing Peroni, including the very same lager yeast...
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Beer also tastes great without alcohol
Date: 2022-05-18 10:03:41
Orsolya Mottl-Molnár, marketing and trade marketing director of Heineken Hungária Breweries Zrt. cited Nielsen data when she told our magazine: both flavoured and unflavoured alcohol-free beer sales increased in 2021....
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Finally, we are out and about again!
Date: 2022-05-12 10:54:18
There were no festivals during the pandemic, but finally the open-air season is here again. Meanwhile street food has become a quickly expanding culinary trend. It has fully integrated into...
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Magazine: The beer market is on the mend, but full recovery will take more time
Date: 2022-03-01 06:10:45
Sales data from the first 11 months of 2021 forecast that last year brought similar results in the beer market as the pandemic-ridden 2020. Dr Sándor Kántor, director of the...
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Consumer trust and brand equity correlate
Date: 2021-11-26 10:04:50
In the last 18 months the pandemic had an influence on the world of brand building too. Experience is that in times of uncertainty consumers don’t want new innovations but...
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Sustainable groceries are gaining ground
Date: 2021-09-20 10:47:55
The most important directions in food industry innovation target sustainability trends. According to Attila Vörös, managing director of the Federation of Responsible Food Manufacturers (FÉSZ), during the pandemic companies were...
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Dreher builds Beer Workshop
Date: 2021-08-26 18:52:05
Dreher Breweries has built a Beer Workshop, which operates independently of its historic brewhouse. Beer Workshop is going to be the home of a new Hungarian beer brand, ANTL. The...
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Dreher Breweries opened a brewery
Date: 2021-08-05 09:58:03
Dreher Breweries has built a beer workshop independently of its historic brewery, which will be a workshop for creative recipes and the home of a new Hungarian brand. With the...
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