Tag "Dreher Sörgyárak"

Measuring success for 20 years: double celebration by Superbrands Hungary this year

2004 was the year when Hungary’s leading brands were rated by the international Superbrands Programme for the first time. This article is available for reading in Trade magazin 2024/11 The...

Read more

The CEO of Dreher made a commitment to further strengthen the inclusive culture

International research* proves that companies where employees receive equal treatment regardless of their demographic and cultural background have a significantly higher amount of innovation and a greater resilience to crises....

Read more

A British specialist is coming to the head of Dreher Breweries

A new CEO from England, one of the strongholds in the history of beer production, is coming to lead Dreher Breweries. Mike James was selected for the position based on...

Read more

Tank beer is becoming more and more popular here

Tank beer, which has a strong tradition among the Czechs, is already available in several places in Budapest, which provides an exceptional consumer experience in terms of its aroma, flavor...

Read more

Tuned to premium

This article is available for reading in Trade magazin 2024/4 The combined sales revenue of the five biggest brewers in Hungary – Borsodi Brewery Kft., Carlsberg Hungary Kft., Dreher Breweries...

Read more

Gábor Békefi will retire from the head of Dreher Breweries in August

After nearly 7 years, the CEO of Dreher Sörgyárak Zrt., Gábor Békefi, is retiring. Under his management, the company’s product portfolio changed radically, efficiency and market share in the key...

Read more

Fenntartható fejlődés a Superbrands 2023 Program üzenete

2023-ban is nagyszámú, közel 100 díjazott márka részvételével rendezik meg Magyarország egyik legfontosabb üzleti díjátadó eseményét, a Superbrands gálát. A Superbrands Magyarország Program a kiemelkedő márkák értékelésén túl küldetésének tekinti, hogy felhívja...

Read more

Dreher is embarking on the biggest investment program in Hungarian beer production so far

The long-term future of Dreher Breweries is ensured by the 100 billion HUF development series of Asahi Group Holdings and Asahi Europe & International. Complementing the investments of previous years,...

Read more

Peroni Nastro Azzurro is moving the experience of the Aston Martin Forma1™ team to downtown Budapest again 0.0%

In addition to Barcelona, Milan, Stockholm and Bratislava, the extremely popular downtown garage experience, “IL PITSTOP”, born from the global cooperation of Peroni Nastro Azzurro 0.0% and Aston Martin Aramco...

Read more

Dreher Sörgyárak touches wheat in a completely unusual way

The recipes of Dreher Sörgyárak’s domestic brands traditionally lack wheat as an ingredient. In the Brewery, which operates independently of the company’s historic brewhouse and breweries, this tradition has now...

Read more

Responsible alcohol consumption is already taught as part of university courses

The topic of responsible alcohol consumption became part of university classes at the Dreher Sörgyárak “Eat-Drink!” to initiate its program. The first test course of the UNI series of the...

Read more

Dreher Breweries is developing its production capacity with a HUF 7 billion investment

After previous investments in energy efficiency, Asahi’s parent company and regional headquarters are continuing to develop the Dreher quarry factory with HUF 7 billion. With the construction of the new...

Read more

Dreher Peach

New peach Dreher is defined by the inimitable taste of peach and the characters of two different hops. We brewed this special beer for those who like to try new...

Read more

How can we promote alcohol ethically? – ÖRT podcast

Advertising alcohol carries a particularly high responsibility. It is no coincidence that companies must comply with very serious regulations and criteria systems in this market. However, the Dreher Breweries can...

Read more

Hold my beer! – the beer market accepts the challenge

Domestic sales of the five biggest breweries in Hungary were 3% higher in 2022 than in the previous year. More than 6 million hectolitres of beer were sold. Production costs...

Read more

Dreher is starting the season with new packaging and a peach flavor

One of the important symbols of Dreher Breweries, the circled triangle, appears more prominently on the new, more uniform packaging of the brand’s entire alcoholic and non-alcoholic portfolio. The ancient...

Read more

Women in the nearly 170-year-old Dreher Brewery

In connection with Women’s Day, Dreher Sörgyárak presents the role of women in the history of the brewery, the brand and Hungarian beer production in a three-part animated short film...

Read more

Permanent, non-FMCG winner at Display of the Year in 2022

This year’s last POPAI Hungary Association meeting was held in MOM Paulaner restaurant on 1 December. The Bonafarm trade marketing team was the host, who introduced the latest PICK and...

Read more

The new beer of the ANTL brand comes with an exclusive, limited edition

The newest beer of the Dreher Breweries’ experimental Brewery, opened last year, ANTL Key West APA, owes its special tropical fruit flavors to American hops. The new beer specialty will...

Read more

Dreher Breweries has appointed a sustainability expert

Dreher Breweries, in line with its long-term sustainability objectives, has created a position of expert responsible for sustainability, which is held by Diána Damásdi. As a sustainability expert, Diána Damásdi’s...

Read more

Sustainability in every field of life

The 5R rule Dr Zoltán Fehér, conservation manager at WWF Magyarország: “The 5R rule (Refuse, Reduce, Reuse, Recycle, Rot) explains what we should do in our daily lives for the...

Read more

Association of Hungarian Brewers: Past, present and future

A roundtable discussion and a standing reception – this is how the Association of Hungarian Brewers (MSSZ) celebrated its 30th anniversary. Borsodi Brewery Kft., Dreher Breweries Zrt., Heineken Hungária Breweries...

Read more

Peroni Nastro Azzurro 0,0%

Iconic beer brand Peroni now introduces an alcohol-free variant. The same recipe and ingredients are used in brewing as with the classic, alcohol-containing Peroni, including the very same lager yeast...

Read more

Beer also tastes great without alcohol

Orsolya Mottl-Molnár, marketing and trade marketing director of Heineken Hungária Breweries Zrt. cited Nielsen data when she told our magazine: both flavoured and unflavoured alcohol-free beer sales increased in 2021....

Read more

Finally, we are out and about again!

There were no festivals during the pandemic, but finally the open-air season is here again. Meanwhile street food has become a quickly expanding culinary trend. It has fully integrated into...

Read more

Magazine: The beer market is on the mend, but full recovery will take more time

Sales data from the first 11 months of 2021 forecast that last year brought similar results in the beer market as the pandemic-ridden 2020. Dr Sándor Kántor, director of the...

Read more

Consumer trust and brand equity correlate

In the last 18 months the pandemic had an influence on the world of brand building too. Experience is that in times of uncertainty consumers don’t want new innovations but...

Read more

Sustainable groceries are gaining ground

The most important directions in food industry innovation target sustainability trends. According to Attila Vörös, managing director of the Federation of Responsible Food Manufacturers (FÉSZ), during the pandemic companies were...

Read more

Dreher builds Beer Workshop

Dreher Breweries has built a Beer Workshop, which operates independently of its historic brewhouse. Beer Workshop is going to be the home of a new Hungarian beer brand, ANTL. The...

Read more

Dreher Breweries opened a brewery

Dreher Breweries has built a beer workshop independently of its historic brewery, which will be a workshop for creative recipes and the home of a new Hungarian brand. With the...

Read more
Oldal