Tag "Dreher 24"
Dreher 24 is updating its non-alcoholic portfolio with a lime-mint flavor
In April, Dreher 24 launches a new product with a lime-mint flavor and 0.0% alcohol content. Flavored and non-flavored non-alcoholic beers have been increasingly popular among domestic consumers for years,...
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Dreher 24 helps to keep the non-alcoholic November with chatbots and ambassadors
Dreher 24 has launched an autumn campaign to actively support non-alcoholic November consumers. Dreher’s 24 campaign now underway emphasizes that you don’t have to give up the taste of good...
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Dreher 24 Red Beer
Several brands can be found in the market of unflavoured alcohol-free beers, but typically these are lager-type products. Dreher 24 Red Beer changes the situation. Thanks to the special brewing...
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Dreher 24 has a new brand manager
From this year Fekete Gergely will be responsible for branding the Dreher non-alcoholic product line, Dreher 24. The young professional has strengthened the marketing teams of several popular brands, Vodafone,...
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Dreher is brewing experiences
Dreher Breweries is 165 years old this year. Our magazine interviewed CEO Gábor Békefi on this occasion. What would you like to highlight from the company’s successful history? – What...
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Magazine: FMCG brands and sports: Brand building and mission (Part 2)
OMV sponsors athletes in several countries, because the company is fully aware of the fact that the values of the world of sport fall in line with the expectations of...
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The renascent of the Dreher 24 brand
Extra vitamins, new name, new look – Dreher’s D24 non-alcoholic fruit beers are available with added vitamins. This year, the Dreher 24 brand went through a complete renewal. From May,...
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