Tag "Caffé Vergnano"

Coffee drinking habits in the light of data

The total Hungarian coffee market is worth almost HUF 200bn, László Békefi, general manager of Coca-Cola HBC Magyarország told at a press conference with Carolina Vergnano, CEO of Casa del...

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Sustainability presentation the Italian way – Picture of the day

Advertising (tool), the message of which is very clear: the pop-up showcase of Caffé Vergnano presented here in December also wittily conveys: the brand’s capsules are compostable....

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Costa Coffee’s holiday message: a good Christmas is not just a perfect Christmas

Shopping, crowds and the pursuit of perfection – we Hungarians would let these things go from Christmas. This Christmas, Costa Coffee encourages us to do just that: don’t insist on...

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Coffee ball

Swiss retailer Migros has developed a revolutionary new coffee system, called CoffeeB. It is as simple and aromatic as a capsule coffee, but without the need for a capsule: it...

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Caffè Vergnano is gaining market share in the super premium category and is expanding with a training center in Hungary

Every second Hungarian starts the morning with an espresso, according to a joint survey of 2,500 people conducted by Coca-Cola HBC Hungary and gkid. The unbroken and growing popularity of...

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Coca-Cola wants to increase its share of the Hungarian coffee market

Coca-Cola HBC would increase its share of the Hungarian coffee market, which has started distributing a new coffee brand, Caffé Vergnano, the company announced at its press conference in Budapest...

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Cola-Cola HBC is expanding its coffee portfolio with the Caffè Vergnano brand

As of 1 January 2022, the Coca-Cola HBC Group was among the first to start selling Caffè Vergnano premium Italian coffee products exclusively in Hungary. This opens a new and...

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Coca-Cola HBC acquires minority stake in Caffè Vergnano

Coca-Cola HBC has acquired a minority stake in family-owned Casa del Caffè Vergnano (Caffè Vergnano). The company bought a 30-percent equity shareholding in Caffè Vergnano for an undisclosed amount. The...

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It is great to be out and about, but now is a time when there is no place like home!

According to a survey that Nielsen did, before the coronavirus 91 percent of coffee drinkers had coffee in their homes every day and 53 percent drank one at their workplace...

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Magazine: You can drink it cold or hot!

Balázs Szabó, HoReCa manager of Mocca Negra Zrt. reckons that the HoReCa sector has a big role in the expansion of the coffee market. Demand continues to grow for speciality...

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A more colourful coffee segment

In the last few years the Hungarian coffee market was growing at increasing speed, in terms of both volume and value sales. According to Enikő Boglárka Tóth, key account manager...

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