Trademagazin > News and articles > Company and Personal News > Cola-Cola HBC is expanding its coffee portfolio with the Caffè Vergnano brand
Cola-Cola HBC is expanding its coffee portfolio with the Caffè Vergnano brand
As of 1 January 2022, the Coca-Cola HBC Group was among the first to start selling Caffè Vergnano premium Italian coffee products exclusively in Hungary. This opens a new and exciting chapter in the history of the brand, which has been present in domestic stores and cafes for years, after Coca-Cola HBC acquired a 30% stake in brand owner Casa del Caffè Vergnano in October 2021.
Related news
Magazine: Marketing communication of sports events in 2021 – results in emotion generating
2021 was a year when the Olympic Games were held.…
Read more >Coca-Cola Opens Flagship Store in London
Following the successful opening of similar retail stores in the…
Read more >Finally, we are out and about again!
There were no festivals during the pandemic, but finally the…
Read more >
More related news >
Related news
300 IT-jobs brought to Hungary by ALDI
ALDI’s IT services subsidiary, ALDI International IT Services Kft., Is…
Read more >Immediate payment has started at one of the domestic food chains
Since the introduction of the instant payment system in 2020,…
Read more >