Tag "Café Frei"
I am taking the restaurant home
Nobody thinks of a popular restaurant only as a point of sale for food and drink: it is more of a place for bonding and a community-building brand, with loyal...
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Signature 40 once again – Signature Platform takes things to the next level: Signature Alumni Club launched
This article is available for reading in Trade magazin 2024/11 Márton Nagy: – We are happy to report that we took things to the next level, as we received exactly...
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The Scruton coffee chain is expanding: Café Frei units are being replaced in several Libri bookstores
The Scruton coffee chain, founded in 2020, began a significant expansion this year: they are about to open their sixth unit, among others in Libri bookstores in the capital. Café...
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Health and superpower in a bottle
One of the fastest growing segments in recent years has been that of functional drinks. This article is available for reading in Trade magazin 2024/8-9 At Coca-Cola HBC Magyarország they...
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Right now it is hard to tell the future from coffee grounds
If we take a look at the last 12-month period measured – between June 2023 and May 2024 – two market researchers (using different methodologies) have found a minimal decline...
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Sparkling Coffee – Cafe Frei is building a new coffee category
This summer Cafe Frei is launching an exciting new product: Sparkling Coffee, a sparkling coffee product or more precisely a coffee drink in mango and vanilla flavours. This type of...
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Systemic thinking
On 25 January the 17th awards gala of the Hungarian Franchise Association took place at the Hilton Budapest Hotel, where the 2023 Franchise Network of the Year Award went to Alma...
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Együtt hajóztunk (2. rész)
Szeptember 25–29. között Tapolcán, a Hotel Pelionban gyűlt össze a Trade Flotta közel 1100 fős hajóhada, hogy a Business Days konferencia keretében számba vegyék az elmúlt időszak viharait, zátonyait, és...
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Tell me, who would you pick?
According to Márk Maczelka, head of communications with SPAR Magyarország, franchise has become more important since the pandemic, and businesses like to join a well-working and stable network such as...
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Survival strategies
Trade Marketing Club (TMK) organises its “I Love Trade Marketing” conference every year, and this time the title of the one-day online event was Survival Strategies. More than 200 people...
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Franchise: A recession-proof business model
In March the Hungarian Franchise Association organised its 15th annual award ceremony, in the New York Palace in Budapest. Dr Mihály Kupai, president of the association and franchise director of...
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Marketing cuvée
One of the reasons why Frei Cafe is successful is that it approaches hospitality with an entertainment attitude. The goal is to entertain guests with flavour experiences and to tell...
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(HU) Cafe Frei: tizenöt év, hét ország, több mint hetven kávézó
Sorry, this entry is only available in HU....
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Drinking beer right after coffee?
Coffee house chain Frei is the first such establishment in Hungary to start serving beer: an excellent IPA by Hungarian craft beer maker HopTop Brewery. The chain will change the...
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