Tell me, who would you pick?

Márk Maczelka: “SPAR’s network building concept hasn’t changed in the last few years, we prioritise quality over quantity to create a strong network that is viable and successful in the long run. Franchise partners get regular advice from our experts on how to operate their stores based on the SPAR know-how.”

Everything Pek-Snack does is directed towards persuading shoppers to visit a Pek-Snack shop every day. The company’s other focus area is international expansion: their products are available in more and more shops, and the number of stores in the franchise network is growing.

Fornetti Group also provides regular support to partners, having integrated certain mechanisms into daily operations, thanks to which efficiency has increased and the impact of inflation was mitigated.

With us or without us

Borháló reacted to the Covid crisis by intensifying communication channel use. They organised online wine tasting programmes and started offering contactless delivery. Rising prices and raw material shortage cause problems to them, as the extra work generated by these diverted attention and took the time from development work for a while.

Cafe Frei’s price policy is to offer the best Café Frei product prices in their own cafés – 90% of these products are various types of coffee. A central element in the Café Frei concept remains regular renewal and innovation work, in terms of both the products served in the cafés and available on the shelves.

Which way to go now?

In the current economic situation, SPAR would like to help partners in the next 2-3 years to operate their stores as profitably as possible. Building the franchise network is going to continue at the same pace as before. Fornetti Group’s market leader position isn’t threatened by the current economic hardships, thanks to the conscious crisis management work. Their marketing mix hasn’t changed, but online communication is getting stronger. The know-how transfer works so well that it needs no modification.

Borháló believes in the importance of good new member selection and organic network growth. It really attracts franchisees if they see that the company continuously monitors the shops, and the quality of their product selections and services. In the weekly internal newsletters partners can read about the franchise’s directions, standards and marketing ideas.

The Café Frei network keeps expanding, so the franchise owner dedicates special attention to communication and collective thinking with partners. Training programmes, e-learning services and marketing support help the work of franchisees. //