Tag "Bonafarm"
Life is beautiful in pairs
On the processed meat market sausages make up one of the categories with the highest volume sales, even if this volume has dropped a little, following recent general trends in...
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We took you on a flight! (Part 1)
On 22-26 September Trade Airlines took care of more than 1,100 passengers at the airport set up at the Hunguest Hotel Pelion in Tapolca. At the Business Days conference organised...
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Bonafarm’s expansion in Romania under national security investigation – Napolact acquisition may be stalled
The expansion of the Bonafarm Group in Romania may encounter a serious obstacle: Pénzcentrum has learned that the Romanian authorities are investigating the intention to acquire the Hungarian-owned company’s Napolact...
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Get into holiday mood with Mizo cinnamon roll-flavored milk!
In addition to the excitement of Christmas preparations, it is especially nice to enjoy flavours that evoke the holidays. Mizo’s latest limited edition cinnamon roll flavoured milk drink can make...
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Sausages, salamis, tactics
Market players report stable volumes and slightly declining prices in the salami and sausage category. Consumer price-sensitivity is particularly prominent in this segment. This article is available for reading in...
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Frightfully delicious flavours from Mizo!
Spice up Halloween this October with limited edition Mizo Pumpkin Spice flavoured milk and Mizo Pumpkin Spice flavoured Túró Rudi. Mizo’s spookily delicious new products come in special Halloween packaging...
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(HU) Mizo PROTE!N1 – Minden pillanatban benne vagyunk!
From now on vanilla-flavoured and chocolate-flavoured milk with 25g of protein per box, and cappuccino- and caramel-flavoured latte with 20g of protein per box – even in lactose-free version –...
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IDEAAL™: the revolutionary superprotein – a competitive protein product from Hungary
A joint research and development project, three players, a special milk protein product – this is the recipe for IDEAAL™, the result of a one-of-a-kind collaboration. This article is available...
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Quality on the grill
This article is available for reading in Trade magazin 2025/5. The 2024 barbecue season got off to a slow start, but then it gained momentum. A cooler spring was followed...
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Eight out of ten Hungarians pack this in their backpack when they go on a trip
Spring, sunshine, fresh air – the hiking season is starting. The results of a recent, national, representative survey commissioned by PICK revealed that two-thirds of Hungarians hike regularly. Two out...
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Signature 40 once again – Signature Platform takes things to the next level: Signature Alumni Club launched
This article is available for reading in Trade magazin 2024/11 Márton Nagy: – We are happy to report that we took things to the next level, as we received exactly...
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Mizo orange-chocolate flavoured milk drink for November cold
Our new limited edition Mizo orange-chocolate flavoured milk drink has arrived! There is nothing warmer on a cold winter day than a mug of hot, orange-chocolate flavoured milk drink! Pour it into...
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Mizo Walnut Bejgli Latte
This November brings the arrival of the limited edition Mizo Walnut Bejgli Latte! This coffee speciality is reminiscent of one of our favourite Christmas cakes, with its rich and sweet...
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Salami brands: it is investment time
2023 was a year of inflation in the food sector, but the category of high meat content salamis was hit particularly hard by rising raw material prices. There was a...
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Cheer and win with Mizo!
Mizo places special emphasis on supporting a varied, healthy diet and local communities. “Sole-Mizo Zrt. is the largest dairy company in Hungary, employing 1,300 people and processing around 400 million...
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Milk and dairy product alternatives optimised for healthy nutrition
This article is available for reading in Trade magazin 2024/5 “The number of people living with food intolerances is increasing year by year, strengthening the need for sugar-, lactose- and...
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Grilling product market hopes to heat up again
Price hikes and weakening purchasing power have had their effect felt on the whole grilling season. Households have held fewer barbecues, switching to cheaper, often private label (PL) products and...
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“I Love Trade Marketing” conference series: Inflation from different perspectives
Held around Valentine’s Day for more than 20 years, the online conference I Love Trade Marketing took place on 15 February and attracted nearly 200 participants. This article is available...
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PICK gets people moving again this year, contributing to the life of the community
Let’s create lifelong flavour memories when on a trip or cheering together! In addition to quality, the PICK brand’s core values also include excellence and taking responsibility for the well-being...
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Ham could perform well again this year
A rather big double-digit decline in volume sales of Easter ham was caused by dropping real incomes and a significant rise in prices: over 40% (mainly due to a sharp...
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Tartós installációs az Év Displaye 2023
Nagy érdeklődés övezte a POPAI és a Trade Marketing Klub összevont évzáró eseményét. A házigazda Pick Szeged a gyorsan változó vásárlási igényekre adott válaszaival, a szervezők pedig a POPAI Awards POP...
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Együtt hajóztunk (2. rész)
Szeptember 25–29. között Tapolcán, a Hotel Pelionban gyűlt össze a Trade Flotta közel 1100 fős hajóhada, hogy a Business Days konferencia keretében számba vegyék az elmúlt időszak viharait, zátonyait, és...
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Csak a virsli roppan, a piac nem
Alaposan megtépázta a tavaly év végi virslieladásokat a magasba szökő árszínvonal, de a piac idén lassan helyreáll. Ettől még az árpolitikának, a promóciós taktikának decemberben kiemelkedő szerep jut majd, miközben...
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Együtt hajóztunk (1. rész)
Az Anglia legyőzésére küldött Spanyol Armada 1588-ban 130 hajóból állt – ehhez képest 2023 szeptemberében Tapolcán, a Hotel Pelionban közel 1100 fős „hajóhad” gyűlt össze az idei Business Days konferencián....
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Preserving the values of poultry processing in Szentes: the team behind the VALDOR brand
The VALDOR brand collective has been a member of the Bonafarm meat marketing team since 2020. It is a real challenge in the diverse domestic poultry meat market to make...
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Iced coffee brands didn’t melt
Iced coffee prices have soared 40% and this put an end to the rapid expansion in the category. Volume sales still developed a little in 2022, but in the second...
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“Salami memories of our generations” – works inspired by PICK are presented by MOME’s graphic designers
There are few iconic products that, even at the mere mention of its name, can evoke pleasant memories, feelings, and moods in members of various generations, and bring them back...
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Level up with hams – HERZ came up with a new campaign
Take it to the next level with the renewed Herz hams! – this is the main message of Herz’s latest campaign, the aim of which is to make the renewed...
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Permanent, non-FMCG winner at Display of the Year in 2022
This year’s last POPAI Hungary Association meeting was held in MOM Paulaner restaurant on 1 December. The Bonafarm trade marketing team was the host, who introduced the latest PICK and...
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Inferior quality foods can be the winners of the crisis
Although food shortages are not expected, demand will most likely shift to cheaper, lower-quality foods due to inflation. – said Attila Csányi, CEO of the Bonafarm Group. According to the...
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