Tag "Bedrock Kft."
Magazine: Cleaning does pay off
In the cleaning supplies market sales of modern convenience products (e.g. toilet rim blocks, cleaning sprays, dishwasher tablets) are growing, plus the penetration of these products is also improving. ...
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Magazine: 2019 can be the year of hair styling
Unilever Magyarország Kft. launched the Love Beauty & Planet brand at the end of 2018. The exclusive premium brand is present in three categories – from these hair care is...
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Adventures for summer, nourishment for winter
According to Abigél Győri, junior brand manager with Henkel, this year ushered in many new innovations, product launches and market entries for brands. In the second half of 2018 Henkel...
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Many innovations want to make consumers healthier
Consumers know very well that what they eat affects their health, mood and condition. Hungarian consumers are becoming more and more interested in eating healthy products. According to Tibor Tolcsvai,...
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Magazine: Strong hair and an even stronger category
The Hungarian hair care market had been growing dynamically for years and the trend continued in 2017 – our magazine learned from Abigél Győri, Henkel Magyarország Kft.’s junior brand manager. All...
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Crystal clean growth
Sales results of general cleaners from last year reveal that consumption habits are changing. According to Franciska Marton, brand manager of Henkel Magyarország, sales of bathroom, toilet and window cleaners grew...
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Magazine: There is no stopping until perfection is reached
Value sales have increased recently in the shaving product market. Consumers have started buying more expensive products in the category. The category is very much seasonal: value sales in the...
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