Rossmann: Network improvement in both quantity and quality

Last year brought intense expansion for the store network, as 30 new Rossmann drugstores opened, were modernised or enlarged – 10% of the network renewed one way or another. Rossmann was the first drugstore chain to install self-checkouts – they would like to extend these to the full network in 3 years’ time – and almost 40% of purchases are already made at these.

Rossmann set up its own delivery team for the Budapest region, which can take the ordered products to the doors of customers in 5 hours. The online shop was also revamped and 2,000 new SKUs have been added to the online assortment. Rossmann’s loyalty programme was launched in 2019 and it has more than 1.5 million members – by now it has become Hungary’s second most popular loyalty programme. Rossmann VIP+ not only offers the biggest discounts, but it also rewards buying extra quantities.

One of the greatest tasks in 2021 was reforming the company’s operating structure. Currently Rossmann is working on installing a semi-automatic logistics warehouse, which would increase not only the productivity but also the quality of product supply. Seven-time Superbrands winner Rossmann scored a superb 72% in worker satisfaction in Kinecentric’s Best Employer survey. (x)