POPAI meeting hosted by Unilever

Unilever Hungary was the host of the POPAI meeting held on 8 June 2017. Customer marketing leader Tibor Veress welcomed club members and the discussion was focusing on the online retail channel. Unilever introduced the main aspects and challenges of trading online. GfK’s client service director Rita Csillag-Vella brought the researcher’s view to the meeting. Mall.hu’s representative talked about how they had managed to become successful and introduced efficient digital communication techniques.

If you would like to join POPAI’s members-only forum, please visit www.popai.hu or ask for information at info@popai.hu or info@trademagazin.hu. //