POPAI news

Idehallgass! podcast series reloaded

You can still listen to the 10-part podcast series Retail Decoded on the Shop! website and on Spotify. As a reaction to the pandemic, a new series started in April, titled ‘Defining the Next Normal’ and on 3 June the 3rd part will be recorded live as a Zoom online meeting. Several experts will be invited, the topic will be retail trade at airports and the host will be RDI president Cynthia Hirsch.//

The age of free-standing displays in Australia

Zita Watkin, events and memberships manager of Shop! Australia & New Zealand spoke about the latest trends in the free-standing display unit (FSDU) category at the local POP competition. What shoppers want is freshness, value, brands and innovations – and this is what free-standing displays should represent if they want to stand out from the crowd.

What is different catches the eye

Twinings and GPS Group wanted to offer an exciting experience to tea loves by presenting the new flavour variants. The spectacular large-sized products were placed on top of each other asymmetrically, and they were filled with products in trial-encouraging size.

Furnishing can also be exciting

Frozen foods aren’t famous for surprising shoppers. A special display in Woolworths stores has broken this tradition: Summer Favourites Ice Cream Truck. Australian POS designer and manufacturer Styleprint created a display that attracts both young and old customers from every part of the shop.

Visibility-based experience

Usual ways of consumption can be made different too. An iconic brand such as Coca-Cola has proved this with the ‘Make It Yours’ campaign. The sight of fresh fruits and inspirational recipes on the screens raised the attention of shoppers and motivated for making each Coke experience special and personal.

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