POPAI village in the heart of EuroShop

By: Trademagazin Date: 2023. 05. 17. 12:22

This article is available for reading in Trade magazin 2023/5

EuroShop is the biggest trade fair of the retail profession, which is organised by Messe Düsseldorf every three years, with the active participation of POPAI Shop! DACH. Traditionally the POPAI Shop! village and stage are situated in the heart of the fair.

POPAI Shop! stage in the heart of the fair

This year the main topic here was the sustainability of POS marketing tools. Martin Kingdon and Phil Day, POPAI UK’s director general and country manager, introduced a software product that they had developed: SUSTAIN can reduce the environmental impact of POP tool design and manufacturing.

SUSTAIN sustainability software by POPAI UK

Potential new members and competition entries

At the POPAI Shop! booth several visitors expressed their wish to become members, and opening offices in several new countries was discussed as well. The POPAI Shop! booth was also the place where the entries of the POPAI Shop! DACH POP competition were exhibited.

Tom Harris (Australia) former and Le van de Polder (Benelux) and current POPAI Global development director

After the trade show

After the trade show, participants usually give presentations and organise conferences about what they saw at EuroShop. The topic was the same at the year’s first meeting for Hungarian POPAI members. Zsuzsanna Hermann, CEO and editor-in-chief of Trade magazine, Attila Kolonics, managing director of ArtMatch and host of the meeting, and Ildikó Kátai, general secretary of POPAI all shared their experiences. //