Waiters and psychologists

By: Ipacs Tamás Date: 2022. 03. 28. 10:03

In sales a satisfied staff may be the key ally to the owner of a restaurant or bar. Of which tricks can a waiter, a barista or a mixer avail themselves? Seeking help of a specialist, herein we explore the ways average consumption can be increased.

No doubt, the higher the average consumption, the higher the revenues. But to this end, an owner had better give some guidance to the staff or organise a training. It may also be of help if they let them know which food or drink pairings to offer to guests.

Using tiny tricks like nodding or approving their choices, most guests’ decision-making can be influenced. //

Expert advice

Dr László Újszászi Bogár teaches persuasion techniques that influence behaviour at university level.

While making decisions, the human brain is set to save on cognitive processes. Therefore, the pre-frontal cortex supports communication tools that unconsciously simplify decision-making. From among these tools, lets highlight the false dilemma that is a logical fallacy, where only two options or sides are presented even if there are many options or sides. Thus, a waiter applying this tactic does not ask a guest whether they would like to have an ice cream, but whether they would like to have a vanilla or chocolate ice cream with their coffee? //