Company and Personal News
Mood acquiring Alcas
Date: 2007-11-28 08:00:00
The acquisition of Alcas Holding by Mood Media Group has boosted the total number of their business subscribers to 110,000 in 35 countries and the scope of the services offered...
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New concept for the perfume department
Date: 2007-11-28 08:00:00
Klára Molnár, trade marketing manager of L’Oréal collected the information needed for making a good trade marketing plan. She spoke about the steps L’Oréal has taken to create a pleasant...
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Coca-Cola helping Olympia
Date: 2007-11-28 08:00:00
The Coca-Cola Company has donated USD 2 million to the Greek Olympic Committee to help in restoring the scene of the ancient games in Olympia which have been damaged by...
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Digital communication is the future
Date: 2007-11-28 08:00:00
Mrs. Csík Dr. Klára Kovács, managing director of Karrier és Stílus Tanácsadó Kft., lead the discussion about the future of communication. Zsuzsa Gábos, media research director of Szonda Ipsos held...
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Cutlery for loyal customers from SPAR
Date: 2007-11-28 08:00:00
Whereas SPAR had offered special quality WMF kitchen utensils at a special discount to its loyal customers last year, they are offering WMF Boston cutlery sets this year. Bonus points...
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Canning industry in need of imports
Date: 2007-11-28 08:00:00
According to László Cseh, chairman of the Hungarian Association of Refrigerating and Canned Food Industry, this year’s production of fruits and vegetables is not sufficient to meet the needs of...
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TV getting most of the money spent by the FMCG sector
Date: 2007-11-28 08:00:00
Éva Dancs, researcher of TNS Média Intelligence spoke about the composition of ATL expenditure in the FMCG sector and the relevant trends. Total expenditure by the Hungarian FMCG sector was...
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Prize game for debit card holders
Date: 2007-11-28 08:00:00
The autumn promotion of MasterCard Worldwide has begun. Users of the Maestro® debit card will participate in the prize game, with the winner of the main prize being able to...
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The great diet–losers winning
Date: 2007-11-28 08:00:00
Both Spar Magyarország Kft. and TV2 both appear to be winners. Especially, since they have succeeded in finding a common marketing objective which will enhance the position of both brands...
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Nice and accurate targeting
Date: 2007-11-28 08:00:00
Bertalan Bognár, head of marketing, Mail Division of the Hungarian post Office spoke about the data base gathered from their survey conducted in the spring. The data base can be...
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Searching for talent with Becherovka
Date: 2007-11-28 08:00:00
Becherovka ABC Talent competition, the Hungarian offspring of the Austrian Band Contest/International Live Award will begin on 4. November on the A38 Boat with 40 contestants....
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Health consciousness a priority for Spar
Date: 2007-11-28 08:00:00
According to Zsuzsa Laber, communications director of Spar Magyarország Kereskedelmi Kft., health consciousness has long been a priority for Spar. They were the first retail chain to employ a dietetic...
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BioFach: Hungarian visitors in top 10
Date: 2007-11-28 08:00:00
Looking at the statistics of the BioFach exhibition, Hungarians seem to display a deep interest in the bio-market by international standards. 530 Hungarians have been registered at the last exhibition,...
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Changes in the in-store world
Date: 2007-11-28 08:00:00
Tímea Pesti, managing director of HL Display and the chairwoman of Hungarian POPAI began her presentation by describing the proportion of impulsive purchases in various sales channels in the UK....
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Management training InBev style
Date: 2007-11-28 08:00:00
InBev, the owner of Borsodi Sörgyár, will continue its world-wide management trainee program in 2008 as well. The objective of the program is to find young people who are qualified...
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Spectacle and gifts for the end of the year from Zwack
Date: 2007-11-28 08:00:00
If over 40 per cent of the annual sales of a company are generated in the October-December period, trade marketing and marketing professionals have to consider very carefully what and...
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Sweets at the Cologne ISM: boom with higher prices
Date: 2007-11-28 08:00:00
The ISM exhibition held in Cologne has come into the focus of attention again, as a result of the global boom in the sales of sweets. This event is to...
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Cartoon heroes selling products
Date: 2007-11-28 08:00:00
According to Judit Csányi, managing director of Kidz Entertainment Hungary, licensing agreements are still rarely used in Hungary, but the trend is positive. Though using protected figures for advertising campaigns...
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Water enriched with oxygen from Szentkirályi
Date: 2007-11-28 08:00:00
Szentkirályi Ásványvíz Kft. is to introduce mineral water enriched with oxygen, which will have a positive effect on our performance and reduce the effects of smog. The new product in...
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DOMESTIC BRANDS OF COTY
Date: 2007-11-28 08:00:00
Its assortment keeps expanding with the addition of well known celebrities and famous brands, not only among perfumes but also in all categories from shower gels to deodorants. ASTOR MATTITUDE...
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Grüne Woche: business and politics
Date: 2007-11-28 08:00:00
The Grüne Woche food exhibition to be held between 18-27. January 2008 in Berlin is an important source of business an political information. It is also an example of sustainable...
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Putting us in the mood
Date: 2007-11-28 08:00:00
Tamás Pálóczi, managing director of Mood Media Hungary spoke about the methods used to create a specific atmosphere in stores. He pointed out that sensory marketing can be a key...
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Tea filters in the convoy
Date: 2007-11-28 08:00:00
Sara Lee Hungary Zrt has donated nearly 215,000 tea filters to the II. Convoy of Donations organised by the Food Bank. The total value of tea and coffee donated by...
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Milk and soya: healthy development
Date: 2007-11-28 08:00:00
Mona had started its existence as an Austrian co-operative milk farm, later turning into a European group of companies with annual revenues in excess of EUR 100 million. They have...
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East and West meeting at Fruit Logistica
Date: 2007-11-28 08:00:00
As a result of the growing significance of fresh fruits and vegetables in competition among food retailers, the interest displayed towards the Fruit Logistica exhibition to be held between 7-9....
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TV partner for brand building
Date: 2007-11-28 08:00:00
Tamás Sipos, sponsorship manager of TV2 described the advantages of sponsorship over advertising spots. Sponsorship is linked to programs directly. In case of strategic co-operation, the channel offers Brand Care...
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KotyoGO winning
Date: 2007-11-28 08:00:00
Rajmund Domán, a student of industrial design has become the winner of this year’s Art Award created by Henkel Central Eastern Europe. The award comes with a EUR 7,000 prize...
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Prophecies and facts in Tapolca (part 2.)
Date: 2007-11-28 08:00:00
We hard five presentations on the second day of the Tapolca conference about innovative brands, Trade Marketing Klub held a meeting in the evening, while the third day was devoted...
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