Company and Personal News

Changes at Innoval – Alimentaria 2008

The 2,000 m2 show will be moved to an other Pavilion and The Futur Shop will be designed there.   For the first time in its ten-year history, this edition...

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Tesco 3Q sales rose more than 10%

The company has a 25.7 percent rise in international sales. The supermarket group, which runs over 3,200 stores across the world,  had 11.8 percent sales increase in the 3. Q....

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HUF 100 million packaging developing at Hungerit

The warranty period growth to 18-21 days. The new developed packaging system use the technology of Sealed Air Cryovac. The Multiivac Darfresh packs one ton per hours. The DARFRESH® packaging...

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Kraft Completes Acquisition of Groupe Danone's Global Biscuit Business

The acquisition includes biscuit operations and assets in more than 20 countries, including 32 manufacturing facilities. Kraft said that the addition of Danone's biscuit business will transform the company's international...

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Sio steps on the Energy drink market

From 1. January 2008 Sio-Eckes is the local distributor of Bomba! Energy drink in Hungary. Next year Sio will offer four soft-drink brands, the Sio and hohesC fruit drinks, the...

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New Christmas Credit Offer by Tesco

Tesco branded electronic goods are sold for 12 months credit, without any interest.  The retail chain starts this christmas season with a new bank contact. Hungarian Cetelem Bank offers six...

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Tesco US in top ten supermarkets by 2015

British grocer Tesco Plc could sales $10 billion with its Fresh & Easy n the United States by 2015, TNS Retail Forward said  "There is demand for this type of...

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6th renewed store of METRO was open in Nyiregyhaza

In the next years all METRO stores will be renovated. The METRO Cas&Carry Nyiregyhaza opened in November. In the store the retail spaces are bigger as before and the supply...

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Fütyülős on the Budapest-Bamako Rally

Charitable contributions of most popular product of Zwack. Budapest-Bamako rally is a charity Africa run, starts on 12 January 2008. On the end of the tournament, in capital of Mali...

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Brilliant Tesco start in the US

Fresh & Easy Neighborhood Market is going down well with shoppers.  Fresh & Easy has now been open for nearly three weeks, with 13 stores trading in Los Angeles, Las...

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HUF 24 million donation by Real

This year 12 children foundation get HUF 24 million from Real Hungaria Elelmiszer Zrt. It was the fifth autumn, that Real paid charity from its own branded products sold in...

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News

Disney figures to make Tesco packaging more attractive in England. According to plans, the cartoon figures will appear on items for a target group which includes children as potential consumers....

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What everybody think they know best

Károly Szabó, head of Kaméleon Advertising, talked about the difficulty of designing packaging and used typographic examples to illustrate how specific types of letters can express the essence of a...

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Reaching the limits of growth

This year’s Anuga broke all records. A total of 163,000 accredited guests were registered from 175 countries. There were 6 607 exhibitors from 95 countries. 83 per cent of the...

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New HR director for BAT

Zsuzsanna Tóth has been appointed the head of HR by BAT. She is one of the young talents who have participated in complex projects of the market leading tobacco company...

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Secrets of developing a brand

Borbála Pesti, senior brand manager of Milli, used the introduction of Milli Túróvarázs to emphasise that curd is one of the most versatile and innovative ingredients. products. Judit Sipos, director...

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EuroShop, POS marketing, POPAI

In-store marketing is becoming increasingly important. The EuroShop exhibition to be held in Düsseldorf between 23-27. February ban is an excellent opportunity to find out what the latest developments are....

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Organized charity in IKEA

IKEA give after all November 4. and December 24. plush sold animal figure – independent from its price – 1 Euro for organisms UNICEF and Save the children. IKEA altogether...

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Flax for health

András Föglein, managing director of Biogreen International, spoke about their patented product called Linom. It is very versatile material made from flax which can be used in the milling and...

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Visiting the Hungarian branch of POPAI

Before the press conference, dr. Bernd Hallier met members of the Hungarian branch of POPAI. Nearly 50 guests attended the first public event held by the group. Tímea Pesti, director...

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New sales director for Interfruct

Attila Boros has been appointed the new sales director of Interfruct Cash&Carry. He has been working in food retail for 12 years. He had previously occupied a management position in...

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Things to change in stores

Sándor Baja, export director of Eckes granini emphasised the increasing role of trade marketing. He pointed out that 70 per cent of purchasing decisions are made at the point of...

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Mood acquiring Alcas

The acquisition of Alcas Holding by Mood Media Group has boosted the total number of their business subscribers to 110,000 in 35 countries and the scope of the services offered...

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Question:

The Weight Control program has completed its first six months in the FMCG sector. I would like to ask Alexandra Béres, the creator of the program, to assess the results...

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New concept for the perfume department

Klára Molnár, trade marketing manager of L’Oréal collected the information needed for making a good trade marketing plan. She spoke about the steps L’Oréal has taken to create a pleasant...

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