Company and Personal News
Category management of dm focuses on tactics
Date: 2008-02-29 08:00:00
Rita Bokor, assortment manager of dm-drogeriemarkt is familiar with the topic of category management, as she is the author of a number of publications about this topic. – How and...
Read more
Eco-tour in the south-west Dunántúl
Date: 2008-02-29 08:00:00
The three day automobile tour intended to promote the consumption of bio products will cover the south-west Dunántúl region this year. The tour will begin on 14. June, in front...
Read more
New officers for Maspex
Date: 2008-02-29 08:00:00
Marek Bucior was appointed general director of Maspex Olympos Kft. on 23. January. He has been working for Maspex Wadowice Group for 8 years, first in Poland and later in...
Read more
Coop is the franchise system of the year
Date: 2008-02-29 08:00:00
Co-op Hungary Zrt. has been awarded the title “Franchise System of the Year 2007” by the Hungraian Franchise Association. We asked László Murányi, CEO of Co-op Hungary Zrt. about the...
Read more
Meeting of a generation: Active 50+ Prestige exhibition
Date: 2008-02-29 08:00:00
This exhibition will be held for the first time in Hungary between 22-25 May in the SYMA events centre. 100-120 exhibitors and several tens of thousands of visitors are expected...
Read more
Recipes in Interspar stores
Date: 2008-02-29 08:00:00
Spar Magyarország Kft. has a new service for its customers. They offer a wide range of continuously up-dated recipes in 29 Interspar hyper markets from 17. January to 31. December....
Read more
Blessing or curse?
Date: 2008-02-29 08:00:00
1986, Hosszúhegyi State Farm. The name Hey Ho gets selected for use by the general director and one of the best known Hungarian brands is born. By the early 90’s,...
Read more
Changing focus
Date: 2008-02-29 08:00:00
„Successful HoReCa 2008” was the title of a one day forum organised by Karrier és Stílus Tanácsadó Kft. in the beginning of February. The first presentation was held by Judit...
Read more
New managing director for Danone from America
Date: 2008-02-29 08:00:00
Andreas Ostermayr (38) was appointed the new managing director of Danone Tejtermék Gyártó és Forgalmazó Kft. on 11. February. He had begun his career with Unilever, later joining the German...
Read more
Quality always wins!
Date: 2008-02-29 08:00:00
This is the slogan chosen by STI Petőfi Nyomda for 2008. .The German owned printing enterprise with annual revenues of EUR 50 million held an event under the title “Theatre...
Read more
Dangers and chances in Berlin
Date: 2008-02-29 08:00:00
The 73rd Grüne Woche exhibition was held between 18-27. January. 1610 exhibitors from 52 countries attended the event. Switzerland was the special guest at the event, while Azerbaidjan attending for...
Read more
Gyermelyi tészta
Date: 2008-02-29 08:00:00
A film about the irresistible attraction to Gyermelyi. The product is used as bait: the smart restaurant owner is eating Gyermelyi in the restaurant window… And success follows. Agency: Well...
Read more
In memoriam József Törley
Date: 2008-02-29 08:00:00
Törley Pezsgőpincészet celebrated the 150th anniversary of the birth of its founder, József Törley on 9. January. The Hungarian Museum of Commerce and Catering has an exhibition about the history...
Read more
Merci, Valentin
Date: 2008-02-29 08:00:00
Storck celebrated Valentine’s day with consumers in stores and cinemas. A romantic comedy directed by Tamás Sas and sponsored by Merci started playing on 14. February. Storck also uses elegant,...
Read more
Multibrand
Date: 2008-02-29 08:00:00
Manage wisely! promotion Agency: Human Telex/Phd Customer: Unilever Magyarország Kft. Product: Multibrand (Dove, Knorr, Domestos, Flora, Cif, Coccolino, Baba, Sunsilk, Signal, Amodent, Floraszept, Rexona, Rama, Globus, Delma, Delikát8, Bertolli, Lipton)...
Read more
Hungarian National Wine Exhibition in London
Date: 2008-02-28 00:00:00
With assistance of the Hungarian Agricultural Marketing Centre 26 famous Hungarian Winery show its offer in London Opera on 4th March. For the prestigious event take part distributors, agent...
Read more
GEFCO duplicated its sales in Hungary
Date: 2008-02-28 00:00:00
The EFCO logistics integrator specialis had HUF 4 billion income, twohold as last year. Half of the sales came from distribution of vehicles and groupage and full/part-load road transport....
Read more
Henkel 4Q Net Profit +11%
Date: 2008-02-28 00:00:00
In the full year, Henkel posted sales of EUR13.07 billion, up 2.6% from 2006, organic sales grew 5.8%. Earnings before interest and taxes, or EBIT, in the fourth quarter...
Read more
Fine on Magyar Cukor Zrt. because of water pollution
Date: 2008-02-28 00:00:00
In February 33,000 m3 pollutioned water fall into brook Ikva from company's distroyed reservoir. The bad case happened in Magyar Cukor's Petohazi plant, the firm has to pay HUF 22...
Read more
Intelligence ADT Ultra•Max at Marionnaud
Date: 2008-02-28 00:00:00
8 of the 10 international retail chains prefer ADT's solutions. After a successful test periode in 2007 Marionnaud choose for protection the Ultra-Max®, the authentic Acousto-Magnetic technology. The first...
Read more
Privat labels awarded
Date: 2008-02-27 00:00:00
Each year, PLMA gives recognition to retailers and wholesalers for their achievements in store brand marketing and product development. The awards are presented at PLMA’s annual trade show and represent...
Read more
Extra guarantee at Indesit Company
Date: 2008-02-27 00:00:00
Customer can raise the „normal” two years guarantee at Indesit products with another two, at Hotpoint-Ariston products with extra 3 years. According to GFK Research Company on the Hungarian market...
Read more
Electrolex sales over HUF 200 billion
Date: 2008-02-27 00:00:00
The sales growth is to thank to the capacity increase of the plants in Jaszbereny and Nyiregyhaza. Last year Electrolux sales increased with 11% to HUF 201.1 billion. The company...
Read more
Procter & Gamble Co to cut about 15 percent of its management staff
Date: 2008-02-27 00:00:00
The company aims to accelerate annual productivity growth from 6 percent to 7 or 8 percent over the next five years. The world's largest household and personal-care products maker also...
Read more
Aldi enters the Polish market
Date: 2008-02-27 00:00:00
The German discounter Aldi, opened its first seven stores in Poland on 25 February. The network’s discounts are located in Poznan, Jelenia Gora, Sulechow, Glogow, Zory, Brzeg and Tarnowskie Gory....
Read more
One third market share for Heineken Hungaria
Date: 2008-02-27 00:00:00
In spite of bad business environment the company increased its sales and profit in 2007. Last year the company sold 9% more beer, almost 2,400 hectoliters, the nettó sale...
Read more
Supermarket giants in online price war
Date: 2008-02-26 00:00:00
Britain's biggest supermarkets are preparing for a fierce online price war to gain market share and lure shoppers away from rivals. Escalating competition between the dominant players prompted one executive...
Read more