News and articles
Consumers older than 50 years are also online shoppers now
E-commerce is booming and this won’t change after the pandemic either. A Payment Experience Report (www.fizetesielmeny.hu) commissioned by Mastercard has revealed that 6 from 100 Hungarians order online minimum once...
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DoDo celebrates one year in Hungary
Czech home delivery specialist DoDo started in Hungary with 9 vehicles on 11 May 2020. Today they deliver with more than 70 vehicles and employ 150 people. DoDo has developed...
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Lidl launches digital loyalty programme
Hungary’s first only-digital, very complex loyalty programme Lidl Plus was launched on 20 May. There is no need for a plastic card and unlike other loyalty programmes, Lidl Plus offers...
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Trade magazin wins sixth Business Superbrands Award
We would like to say thank you to our readers and partners for helping us win the Business Superbrands recognition for the 6th time. This prize compels us to continue...
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FAO: Global food prices rise at rapid pace in May
Global food prices rose in May at their fastest monthly rate in more than a decade, even as world cereal production is on course to reach a new record high,...
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Coca-Cola is now a global partner in cleaning rivers and oceans
The Coca-Cola Company was the first global partner to join the river programme of Rotterdam-based non-profit organisation The Ocean Cleanup. In the next year and half waste collection systems will...
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PENNY Market develops its Karcag distribution centre
PENNY Market has started a large-scale development project in its distribution centre in Karcag. By the end of August 2022 the facility will be 30,000m² bigger and the building itself...
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HELL unveils summer limited edition series
At the end of April two intense summer flavours, the limited edition versions of HELL SUMMER COOL energy drink were launched: HELL BEACH PINK in melon flavour and HELL BEACH...
Read moreDigital and sustainability investments have the potential to create millions of jobs in Europe by 2030
Rapid investment in digital technology and sustainability could create up to 5.7 million new jobs in Europe by 2030, according to a joint research by Accenture, a global service provider,...
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The FMCG retailer ranking for 2020 is out – Lidl has reached the No.1 spot!
There is always a reason why it is worth waiting for Trade magazin’s FMCG retailer ranking every year, sometimes one or two surprises are revealed, while at other times a...
Read moreMcDonald’s spends 800 million forints in Hungary on the replacement of plastic equipment
McDonald’s in Hungary is spending 800 million forints to remove disposable plastics from its system, the restaurant chain told MTI on Thursday. McDonald’s has pledged to replace disposable plastic packaging...
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Hungarian Marketing Association starts special award programme
The Hungarian Marketing Association (MMSZ) has launched the Marketing Talent Award programme, with HEINEKEN Hungária Zrt. and Magyar Telekom Nyrt. as co-founders and Provident Pénzügyi Zrt. as the main sponsor....
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(HU) Lebilincselő dokumentumfilm a világ egyik legismertebb italmárkájáról – A nap videója
Sorry, this entry is only available in HU....
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Me@Walmart workplace app and smartphones
Walmart announced on 3rd June that it’s launching Me@Walmart, a new workplace app that allows associates to schedule shifts, clock in, troubleshoot daily tasks and, eventually, replenish products more efficiently. In a blog...
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GVH and Nébih strengthen ties
The Hungarian Competition Authority (GVH) and the National Food Chain Safety Office (Nébih) have signed a partnership agreement. These two organisations primarily need to work together in protecting agricultural and...
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Fighting those extra kilos with salads
In May Eisberg started its Salad Month initiative for the first time, calling attention to the importance of a diverse and balanced diet. Eisberg urges consumers to regularly have as...
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The guest house of the Gyulaj Zrt. won the Tourist House of the Year award in 2020
The guesthouse of the Gyulaj Erdészeti és Vadászati Zrt. in Annafürdő received the 2020 Tourist House of the Year award, which was handed over in Lengyel-Annafürdő in Tolna County. Source:...
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Lead Ventures joined Recart
Recart in Budapest has so far generated more than $200 million in additional revenue for its customers. The mobile marketing platform helps thousands of webshops by, among other things, analyzing...
Read moreMTÜ: it is worth to book accommodation for the summer
Since the beginning of May, the number of bookings received for the summer months has increased by more than 40 percent. If the growth remains so dynamic, it will be...
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P&G closes first half of 2021 with nearly $50 million donation
Procter&gamble continued its donation programme to alleviate the situation caused by the Covid-19 epidemic in 2021 and has so far helped local organizations and communities in Hungary with nearly HUF...
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More money to be spent on advertising alcoholic drinks
According to a Zenith survey, at a global level the sum spent on advertising alcoholic drinks is expected to increase from last year’s USD 6.6 billion to 7.7 billion in...
Read moreAM: The Hegykő parsley root also received EU protection
The name Hegykő parsley root (Hegykői petrezselyemgyökér) has been granted EU protection by the European Commission, the Ministry of Agriculture told MTI on Thursday. As a result of the Ministry...
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Beer quality and beer culture
Adroit Theory Brewing Company (Virginia, USA) has come out with its Evangelion series: 18 different beers, all of them are Imperial IPA or Hazy/New England IPA varieties, with 10 percent...
Read moreThe number of guest nights decreased in Romania by 1.4 percent in the first four months
In Romania, the number of guest nights in commercial accommodation fell by 1.4 percent to 3.461 million in the first four months of this year, the Romanian National Statistics Institute...
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Export-themed course for winemakers
The Agricultural Marketing Centre has launched a free online course, titled Wine Export Academy. For 5 weeks winemakers had the chance to learn about how to enter foreign markets. Participants...
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Food against hate
In Verona street artist Pier Paolo Spinazze covers neo-fascist graffiti and hate writings with colourful murals depicting all sorts of food. He is working under the pseudonym of Cibo, which...
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Guests are slowly returning
In just one month internet users’ opinion turned from negative to positive about the reopening of terraces: after the first weekend 66 percent of online mentions were negative. Between 24...
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METRO keeps up with the needs of healthy lifestyle followers
Health-conscious lifestyles are becoming increasingly popular worldwide. In Europe, the number of people who buy products for healthy lifestyles has increased by 35% in recent years. This trend has been...
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Enjoying beer the Bavarian way
Restaurant franchise Paulaner plans to open more restaurants in Hungary. The 25-year-old chain operates about 50 units all over the world. In May the company’s representative gave an online presentation...
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Rumour has it!
Rumour is the name of Jenő Rácz and Károly Gerendai’s new restaurant in Budapest, which opens with a creative marketing concept: guests can only enter ‘in secret’, through the gourmet...
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