Company and Personal News
Stores opening
Date: 2009-05-27 08:00:00
Tesco, Tököl Open: 25 March Chain: Tesco Store space: 1000 m2 SKU: 20 000 Spar, Balassagyarmat Open: 30 April Chain: Spar Store space: 688* m2 SKU: 6000 Spar, Érd Open:...
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ECR Europe Barcelona
Date: 2009-05-27 08:00:00
The panel discussion to be held under the title “2018: Choice of our future” at the ECR Europe conference in Barcelona will be attended by top executives of three companies...
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Pawing Man, Crying Man and the rest
Date: 2009-05-27 08:00:00
The digital campaign conducted by Heineken to promote responsible alcohol consumption under the title “Know the signs” in 2008 was a success. Five archeotypes representing the most typical forms of...
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CSB-System expecting the meat industry
Date: 2009-05-27 08:00:00
A two day seminar with factory visits will be held by CSB-System Hungary Kft for the meat industry on 17-18. June in Geilenkirchen to demonstrate ERP solutions tailored to the...
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BAT Hungary turning green
Date: 2009-05-27 08:00:00
The efforts made by British American Tobacco Hungary in this year’s Green Office Competition were recognised by the “best work environment” title awarded by KÖVET Egyesület. The objective of this...
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Unbroken activity– BioFach 2009
Date: 2009-05-27 08:00:00
There were 19 Hungarian exhibitors at this year’s BioFach in Nürnberg. Two-thirds of the 2,744 exhibitors came from outside Germany. Practically all bio products produced in Hungary were displayed at...
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Pál Dárdai and Arany Ászok supporting amateur football
Date: 2009-05-27 08:00:00
The 100th sponsorship package has been handed over by Arany Ászok Fociklub to Budapest Micro Club in the presence of Pál Dárdai, the popular midfielder of Hertha BSC. Nearly 1...
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In-store communication and the web
Date: 2009-05-27 08:00:00
Forest Papír did not use ATL communication last year. Their main BTL tool for supporting product introduction was a large display. They also have a good web site but do...
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G+H dedicated to „Slow Food”
Date: 2009-05-27 08:00:00
The 4th G+H exhibition and the 14th Vinex held simultaneously in Brno, between 3-6. March were highly successful. A total of 170 exhibitors from 13 countries attended the two events....
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Consistent expansion by Lekkerland
Date: 2009-05-27 08:00:00
Lekkerland AG & Co. KG convenience boosted its revenues by 3.5 percent to EUR 11.6 billion in 2008. EBITDA was up by 9.9 percent to EUR 136 million, while EDIT...
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Tento modernised
Date: 2009-05-27 08:00:00
The logo of the Tento brand has been modernised by the manufacturer Metsä Tissue. The reason behind the change was a consumer survey which had found that consumers prefer products...
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PROMOTION at the end of September
Date: 2009-05-27 08:00:00
The PROMOTION exhibition to be held by HUNGEXPO between 22-25. September promises to be the most “talkative” event of the marketing communication sector. “Creativity, innovation and alternative solutions” will be...
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TUC biscuit manufactured in Székesfehérvár
Date: 2009-05-27 08:00:00
A new biscuit has been added to the assortment manufactured by the Székesfehérvár plant of Győri Keksz Kft. TUC is now manufactured with traditional products like Pilóta or Albert. The...
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New player in the insurance market
Date: 2009-05-27 08:00:00
A new Hungarian insurance company, Wabard Biztosító Zrt. entered the vehicle insurance market upon receiving its license on 27. October 2008. The insurance company is owned by VKH Kft. and...
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Chance or risk?
Date: 2009-05-27 08:00:00
On 12. May, a conference was held by manufacturers of dairy products under the title “Chance or risk?” to discuss possible answers to the problems presented by the economic crisis....
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Univer supporting schools
Date: 2009-05-27 08:00:00
The names of the three schools which are to receive development funds from Univer were drawn in the presence of a public notary on 30. April, concluding a seven month...
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Magyar Posta Logisztika expanding its portfolio
Date: 2009-05-27 08:00:00
Magyar Posta Logisztika (MPL) has been the leader in the Hungarian domestic CEP market for years, with a market share of nearly 30 percent in 2008. According to László Bereczki,...
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Awards for last year’s best promotions
Date: 2009-05-27 08:00:00
So far, no answer existed to the question of what was or what is going to be the best promotional campaign of the year in the FMCG sector. This is...
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Solar energy cooling Budaörs Tesco in the summer
Date: 2009-05-27 08:00:00
A huge solar heat collector panel has been installed on the roof of the Budaörs Tesco store which will supply energy for air conditioning both in the summer and the...
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Consumers not turning to cheaper products yet, but buying less
Date: 2009-05-27 08:00:00
This quarter’s meeting of the Trade Marketing Klub held on 23. April was dedicated to an assessment of the preceding period given by chief executives of Nielsen and GfK. The...
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With Kinder to Paris
Date: 2009-05-27 08:00:00
The main prize in the second stage of the “As many prizes, as reasons to unwrap” prize game organised by Ferrero Magyarország to promote Kinder was drawn on 23. March....
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(HU) Flora
Date: 2009-05-27 08:00:00
„Love your heart throughout your life because this is what drives you” – we want to encourage and inspire consumers to pay attention to cardiac health and also to adopt...
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Mecsek Füszért generating revenues of HUF 16 billion last year
Date: 2009-05-27 08:00:00
Revenues of Mecsek Füszért totalled HUF 16 billion last year, with 240 million spent on investment. The chain is present in 9 counties with 121 Coop stores, 14 C+C stores,...
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Győri Édes keksz
Date: 2009-05-27 08:00:00
It is made for the first time in Hungary, from 100 percent natural ingredients, without artificial additives, so that families can enjoy the well known sweet flavours. New brand value...
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Bonduelle for children
Date: 2009-05-27 08:00:00
Healthy nutrition for children is one of the key strategic objectives for Bonduelle pursued in co-operation with the Think Healthily! Program which is active in kindergartens. Bonduelle also provides training...
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