Company and Personal News

The trend is unconventionality

Another meeting has been held by the Trade Marketing Club recently, dedicated to the topic of “ Extreme solutions in trade marketing”. Erika Pintér, managing director of Trend Budapest spoke...

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Home made refreshment

SodaStream, the world leader in home made soft drinks has arrived in Hungary. They manufacture soda machines which allow us to make soda and soft drinks at home. Their products...

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„Thirsty for a prize?”

A prize game is to be held by Tesco-Global Áruházak Zrt. between 15. June and 23. August under the title “Are you thirsty for a prize?” which is intended to...

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Crisis also an opportunity

A professional forum was held by Karrier és Stílus Tanácsadó Kft on 20. May, under the tittle “Boost sales-meet your objectives”. Eszter Melisek from Nielsen spoke about market trends in...

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Kubu for health competition ending

The Kubu for health competition organised by Maspex Olympos Kft. for primary schools has ended successfully. The objective has been to promote the consumption of fruits, fruit juice and vegetables....

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New company operating the Nyiregyháza mall

Operation of the Nyíregyháza mall was taken over by SES Spar European Shopping Centers in April 2009. KORZO is the largest mall in the county with a floor space of...

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Intense interest displayed towards Anuga

According to Peter Grothues from the Cologne Fair, interest displayed towards this year’s Anuga to be held between 10-14. October is as intense as usual. Over 6 000 exhibitors are...

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New Nespresso production facility in Avenches

The second NESPRESSO Production and Logistic Centre has been opened by Nestlé in Avenches. The new, 400,000 square meter facility will have an initial annual capacity of 4.8 billion NESPRESSO...

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A rain of awards for Soproni

Soproni, Soproni Szűz, Soproni Fekete Démon and Soproni Kinizsi received gold medals while Soproni 1895 received a grand gold medal at the Monde Selection competition on 1. June. Soproni Szűz...

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Changing supply and demand

Michael Gerling representing the German Food Retail Union, a founder of Anuga, pointed out a number of important trends. In his opinion, intensive concentration in the European retail sector is...

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Captain Pöttyös waiting for kids again

Pöttyös Boat on Hajógyári Sziget will once again offer a number of exciting programs and games for kids for a period of five weeks from 6. July. Pöttyös Farm will...

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Jászszentlászló team winning Nutrikid Olimpics

The team of the Szent László primary school from Jásszentlászló has won the Nestlé Nutrikid Olimpia competition. One out of seven Hungarian primary schools participated in the competition held in...

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Eu’Vend Cologne: 300 exhibitors and 5,000 visitors expected

HUF 30 billion is spent by Hungarian consumers annually on food from vending machines and there are 35-40 000 machines in the country. The Eu’Vend exhibition is to be held...

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Over HUF 50 billion of revenues for local MARS subsidiaries

Combined revenues generated by the two Hungarian MARS subsidiaries totalled over HUF 50 billion in 2008. MARS Magyarország Értékesítő Bt. is the distributor of Snickers®, Twix®, and Uncle Ben’s®, while...

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News

The German discount chain owned by REWE plans to open hundred new supermarkets in the next three to five years in the Czech Republic. The planned investment value is at...

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IX. Univer Business Golf Championship

The Univer Business Golf Championship celebrated its 9th birthday this year on 6. June. The event was held in the Bük Radisson Hotel and Birdland Golf Club. The majority of...

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New handlebar advertisements in Interspar stores

A new tool has been added to the range offered by the In-store division of Célcsoport Média in the form of Bevkocsi Banners on the handlebars of shopping carts in...

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SIÓ-Eckes and Bomba! breaking up

SIÓ-ECKES Kft will no longer distribute Bomba! products following the termination of the agreement with Büki Üdítő Kft. on 1. July. SIÓ-ECKES Kft. has been the exclusive distributor of Bomba!...

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II. TV2 cup Howard Draft Award in Tabajd

An exclusive polo cup was organized by TV2 for its leading clients for the second time this year, on 21. June in Tabajd. TV2. The patron of the event was...

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Summer innovations by Gösser

A beer sampling was held by Heineken Hungária on 20. May to present the latest innovations by Gösser including Gösser NaturZitrone. The event was held in Columbus Pub, one of...

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Hellish pace

Hell Energy Magyarország Kft has achieved spectacular progress in the distribution of HELL energy drinks in the past three years. HELL has become the market leader in Hungary and Romania...

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Growth by SPAR group

Revenues of the Spar group were up by 6.3 percent in 2008, reaching EUR 27 billion. Consolidated revenues of the Hungarian SPAR chain were up by 31.5 percent in 2008,...

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New co-chairperson for ECR Magyarország

Katalin Ránky, managing director of L’Oréal Magyarország Kft. was elected the new co-chairperson of ECR Magyarország at the members meeting held on 15. May....

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Free presentations about marketing

A series of six presentations held by MMSZ about marketing in the spring was attended free of charge by the directors of nearly 100 SME-s. The presentations can be downloaded...

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It is good to work for Wrigley Hungária

Wrigley Hungária Kft. finished in 7th place in the Best Employer to Work for survey conducted by The Wall Street Journal Europe in the CEE region in 2008–2009. The survey...

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Haribo Saure Pommes, Haribo Grapefruit

Continuous communication throughout the year targeted at the children, young adult and primary shopper groups. TV campaign supplemented by an indoor campaign in April-May and continuous online presence. Agency: MC...

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A cup for bartenders

Hungarian bartenders competed in the „Bacardi-Martini Open Cup” held for the 11th time on 25-26. May. There were 22 competitors in the classic category and 15 in flair. Zsolt Horváth...

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New cameras presented by Axis at IFSEC

A number of new network cameras were presented by Axis Communications at the IFSEC exhibition held in Birmingham-in May, including the award winning P3301 model. Axis is celebrating its 25th...

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Milli Mia Piruet

Creating a spot to support the launch of a new product. Agency: BBDO Customer: FrieslandCampina Hungária Zrt. Product: Milli Mia Piruet Apperance: RTL Klub, Viasat3, Film+, Spektrum, AXN, Hallmark, storytv...

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CSR Saloon with Honfoglaló

A forum was held by B&P CSR Management under the title CSR Szalon in May, which focused on the crisis and on improving the efficiency of social responsibility projects. The...

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