Company and Personal News

New owner at Naturland

The company previously was belonging to the interest of Szabó József, was acquired by the NV Holding Company. The company owned by Nyíri Viktor will buy the part of Naturland...

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Tesco may expect labour proceedings

The Union of Independent Commercial Workers will turn to the labor affairs court in every affected counties. The union wants to achieve that Tesco have to pay equal wages to...

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SNICKERS® Team finished fourth at the 2010 Budapest-Bamako

Members of the team, Kálmán Lukács Tóth and Norbert Lehotzky competed well and the charity truck managed to deliver the donations offered by Mars Magyarország to Mauritania and Mali. The...

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Non-food categories perform well at Henkel

Henkel group’s washing-household cleaner and cosmetics branches did well last year: the former expanded by 2.9 percent, while the latter realised a 3.5-percent growth. Due to the economic crisis, the...

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A real treat from Milli Mia Piruet

The new year brought something new at Milli Mia: from January the Milli Mia Piruet cream pudding is also available in cappuccino flavour. Cappuccino-cocoa Piruet will also appear in shops...

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New trade fairs in Düsseldorf in 2010

Messe Düsseldorf GmbH will organise two brand new trade fairs this year: with the international glass production, processing and product fair Glasstec they will hold Solarpeq, a solar production equipment...

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New meat sales director at Kométa

From 1 January 2010, András Lengyel is the new sales director of KOMÉTA ’99 Zrt.’s meat branch. András Lengyel (40) started his career at Unilever Magyarország Kft. in 1994 and...

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SPAR’s further expansion in 2009

Last year SPAR turned the 177 acquired Plus stores into SPAR shops. 2 INTERSPAR and 5 SPAR supermarkets were also built. The company’s consolidated turnover was HUF 397.3 billion –...

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Hungarian Product Grand Prix competition announced for 2010

The 13th Hungarian Product Grand Prix® competition was announced in 2010. Its main objective is to promote a quality-conscious approach, by which conscious consumer behaviour can be achieved. Applications are...

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RAUCH opted for new agency

RAUCH Hungária Kft. chose a new creative agency: Grey Advertising won the two-round invitational tender. Grey Budapest prepares and manages RAUCH’s complete ATL and BTL activities from February 2010. According...

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Environmentally friendly shopping bags in METRO stores

From February, as a result of cooperation with Friends of the Earth Hungary, environmentally friendly shopping bags are available in every Hungarian METRO store. The bags are made of canvas...

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This year’s FOODAPEST was both spectacular and professional

FOODAPEST trade exhibition was held on 21-24 February, together with the UKBA confectionery and bakery trade fair. Trade magazin was present as the official journal and as the organiser of...

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World Retail Congress in April

On 21-23 April, Berlin will host the World Retail Congress, where more than 1,000 executives from 50 countries will gather to listen to at least 100 presentations – the main...

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Unstained donation – the first laundry opened in the country

The second ‘Unstained donation’ programme ended on January 27, when the first laundry employing homeless people was inaugurated in Veszprém. Vanish supported the Hungarian Maltese Charity Service’s laundry with HUF...

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1 million-Forint main prize won

Maspex Olympos Kft.’s 4-month prize game ‘Play for a million!’ ended – consumers had to send in 3 LaFesta, Brumi, Ekland or Coffeeta barcodes to participate. Besides the main prize,...

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Environmental, economic and moral issues in Berlin

Besides the 400,000 visitors and 12,000 exhibitors, there was another record for the 75th Grüne Woche: agricultural politics was more important than ever before. The ministers of agriculture from 46...

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Future Store

Trade magazin and Trade Marketing Club cooperated to build a 150-m² store where futuristic retail, technology and marketing communication solutions were introduced for the first time in Hungary. Magyar Telekom’s...

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Thermal water heats the MARS plant

In the Csongrád-Bokros plant of Mars Magyarország Kisállateledel Gyártó Kft. the heating system uses thermal water. With this modernisation, the plant substitutes the annual natural gas consumption of 30 family...

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Special shoppers’ forum in INTERSPAR

At the INTERSPAR in Allee shopping centre in Buda there was a special shoppers’ forum on 18 February for gluten- and lactose-sensitive people, who shared their opinion about the chain’s...

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A walk in the future

Welcome to Future Store Innovations! With this initiative our objective was to present retail-use technological innovations at stand 211/C of Foodapest.. Please, follow me. As we approach the store’s entrance...

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Wine-tastings for the public

BORésPIAC set up its BOR-island for the first time at FOODAPEST. The constantly crowded wine island gave visitors a chance to familiarise themselves with nearly 60 types of different wine...

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Thank you, SIÓ! in 2010 too

This is the third year that the Thank you, SIÓ! Schoolbag Programme is launched: every year about 1,000 primary school pupils are given schoolbags. The programme aims to help 6-10...

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News

Lidl prepares to conquer Romania. The German supermarket chain will open 20 stores in Hungary’s eastern neighbour; the first department stores will be in Bucharest. German group Tengelmann sold its...

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What can we learn from each other?

Trade Marketing Club and POPAI Hungary organised their ‘Trade Marketing, My Love’ conference on 23 February at FOODAPEST. This time participants tried to find out what can Hungarian and foreign...

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SPAR shopping bags support charity

SPAR collected more than HUF 13 million for the Hungarian Maltese Charity Service by donating 1 Forint after each plastic shopping bag sold. On 27 January 2010, Péter Feiner, the...

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New flying record with support from Red Bull

Red Bull supports a new world record attempt: Felix Baumgartner intends to break the sound barrier by jumping off from a hot-air balloon at a height of 36,500 metres, wearing...

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Ms Trade Marketing and the Team of the Year 2009 award

The ‘Trade Marketing Team 2009’ award went to the Coca-Cola Trade Channel team, while Andrea Gémes of Storck Hungária became ‘Ms. Trade Marketing 2009’. Trade marketing managers of Unilever, Friesland...

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Another petrol station chain in the portfolio of POS Media Hungary

POS Media Hungary signed an agreement with Shell Hungary Zrt., the operator of 250 petrol stations in Hungary. Now POS Media can reach 3 million customers per month at petrol...

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Burn Shot

Burn Shot creates a new, innovative segment (Energy Shot) in the energy drink category in Hungary. The product’s advantage is that it stimulates as much as the 250-ml versions, but...

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The law regulating the relationship of suppliers and retailers took off well

Márkaklub had a special meeting at FOODAPEST: on 1 January, the Act on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into...

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