Company and Personal News

Levi Strauss stops producing in Hungary

With closure of its Kiskunhalas plant 549 employees will lose their jobs, along with hired labour.  The company experiences a marked drop in demand for its clothing and other consumer...

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Foodapest, from 2010 in every two years

In the future Hungexpo organises the exhibition alone. The next Foodapest will arrange together with UKBA and Foodatech.  Specialities of the next year's exhibition are the Junior Confectioner World Championship...

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Synergon Subsidiary Has Become „The Most Dynamic Start-Up Company”

Synergon subsidiary, Synergon Retail Systems Kft. received the award given to Hungarian start-up companies.  Steinbinder Romulus, the Managing Director of Synergon Retail Systems Kft. received the certificate of merit “The...

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Award for Kométa

Kométa 99 Zrt. received the „Il Ponte“ award from MOKK (Hungarian-Italian Chamber of Commerce) last December, for acting as a bridge in Hungarian-Italian commercial relations....

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Kinder Pinguí, Kinder Hűtött Finomságok

As many prizes, as many reasons to unwrap them! The packaging of every Kinder Hűtött Finomság has value, as it can be exchanged for gifts. Agency: Monday Consulting Kft./Well Reklámügynökség...

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Grüne Woche: successful Hungarians

The most important thing the correspondent has learned from this year’s Grüne Woche (16-25 January) is that Hungarian food is important for the European Market. It has also been officially...

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UHT milk campaign with Tesco

Tetra Pak held a promotional campaign for UHT milk in the 30 biggest Tesco stores last December, to inform people that UHT milk contains no preservatives....

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Unilever termékek

A major initiative was launched in January under the title „Capitalise and Help”, which allows us to choose from a range of excellent offers and also to support the National...

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EUR 101 spent by average visitor

According to Raimund Hosch, chairman of the board of Berlin Messe, last year they had broken all time records in terms of revenues and profit and this year’s event was...

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New regional head for AXIS

In January, Edwin Roobol was appointed the new head of Axis Communications in the Germany, Austria, Switzerland, Netherlands and Eastern Europe region. Axis is a global leader in the market...

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Csárda and mini market

György Vécsy and his team operated the csarda at the Hungarian stand for the 17th time and the mini market was also a success....

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New Sole Gustoso butter creams

SOLE-MIZO Zrt launched a special, premium product in February. Owing to the special colloid structure of the butter cream made from real milk cream, it has a different, more beneficial...

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ISM in Cologne: flood of innovations in the market

Similarly to other markets, sales of sweets are also growing in Hungary. Though it may sound surprising, rising prices are the main reason behind growth. The ISM in Cologne was...

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First Spar stores converted from Plus opened

The first Spar store converted from Plus opened in February in Hatvan, Sopron and Sárbogárd. As a result of the biggest acquisition ever completed by SPAR Magyarország Kft., the complete...

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Pro Form competing by packaging and technology

Suppliers of the sweets industry are playing such an important role in growth that an independent exhibition has been established for them under the name ProSweet. The third Pro Sweet...

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Food events in the Balkans

Mac-Line Hungary Kft. is a company specialising in trade events organised in the Balkans. Last year, they helped 445 Hungarian companies in attending 36 events in ten countries. – In...

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Antal Zöld in Cologne for the 39th time

During the exhibition, a special celebration was held to commemorate that this was the 39th consecutive time for Antal Zöld to visit the ISM. In the 1970’s, had been in...

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Switch it off!

Borsodi Sörgyár Zrt. has joined the joint “Switch it off” campaign of the EU and the Ministry of Foreign Affairs which is intended to remind people of the importance of...

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11 members for Reál Hungária Drink

Two new members joined Reál Hungária Drink Kft. in February. With Bora Kft. and Piramis Kft., new counties are now covered by the distribution network of Reál Hungária Drink, which...

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New support from Henkel for kids’ health

Henkel Magyarország Kft. has given Bókay János Gyermekalapítvány a donation of HUF 1.3 million to purchase diagnostic equipment for preventing cot death. The equipment is to be used by the...

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Tchibo birthday design competition

A competition for designing a retro jug collection has been launched by Tchibo Budapest Kft with MOME Nonprofit Kft. and Moholy-Nagy Művészeti Egyetem to commemorate its 60th birthday. The deadline...

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News

Metro expanding its PL assortment. At present, 800 PL products are stocked by the Cash&Carry chain under 24 labels, which account for 7 percent of total sales. Metro intends to...

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SOLE-MIZO web site renewed

As part of a complete change of image launched by SOLE-MIZO Zrt. last year, their web site has also been completely renewed by the middle of January....

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Question:

What measures do you think are necessary in order to bring about a significant increase in the role of long term partnership relations based on mutual trust in the food...

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Agricultural “triple” in Hungexpo exhibition centre

The Agro+Mashexpo, Vineyard and Winery and Hungarian Garden exhibitions held between 28-31. January broke records both in terms of attendance by foreign exhibitors and size, with a total of 260...

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Duffy to be face of Coca Cola light in 2009

It has been announced that Duffy is to be the face of the 2009 advertising campaign of Coca-Cola light. According to the marketing director of Coca-Cola UK, the singer is...

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Answer:

Unfortunately, our agricultural resources are being utilised only with low efficiency by EU standards. Farmers and processing enterprises blame each other, rather than co-operate. Both farmers and processing enterprises also...

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New fair in Cologne devoted to the cult of coffee

The debut of a new fair is to be held in Cologne between 26-28. June. This will be the Coffeena – International Coffee Fair, with everything related to coffee. The...

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Márton Szebeni joining AMC

Márton Szebeni Márton, a former divisional director of Hungexpo was appointed general deputy director of Agricultural Marketing Centre Kht in January. In the past, he had been responsible for launching...

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Winter care Head&Shoulders style

In December a tree in Erzsébet tér turned green as a result of a creative idea by Procter&Gamble to promote Head&Shoulders Winter Care....

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