Events

Through the eyes of the researcher

Dr. Gedeon Totth, head of the Marketing Department at the Budapest Business School and tutor of Borkollégium talked about the latest trends on the Hungarian wine market: A shift in...

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Nearly half of Hungarian websites aren’t secure

Usernet has analysed more than 75,185 Hungarian websites and found that 34,000 of them aren’t secure. These are still using HTTP connection without any kind of encryption. Google checks whether...

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Extraordinary general meeting

POPAI Hungary Association held its annual general meeting online. The award ceremony of the Hungarian leg of the Shop! Global Awards contest was also part of the programme. Members first...

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Official social media page for Hungarian wines

The Agricultural Marketing Centre (AMC) and the Hungarian Tourism Agency (MTÜ) have teamed up to start collective wine marketing activities in social media, under the ‘Wines of Hungary – Personally’...

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Protection for Hungarian wines

Adulterated wines from outside of Europe that turn up in European shops harm the sales of Hungarian wines very much. It is the national economy’s interest to protect Hungarian wines...

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Coronavirus pandemic generated record-level sales growth in e-commerce

According to a joint survey by GKI Digital and Árukereső.hu, in the first six months of 2020 domestic online sales exceeded gross HUF 355 billion, which constitutes a 35-percent growth...

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Shopping experience and stable operation is the key to success in e-commerce

Between mid-March and the end of April more than 50,000 new shoppers appeared in e-commerce, while the average order value and the number of basket items both grew – reveals...

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Experience, but a frustrating one

For 58 percent of the nearly 3.5 million online shoppers shopping in the digital space is a frustrating experience – reveals the Mastercard-commissioned Payment Experience Report. The report points out...

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Hungarian products promoted on Coop Days

On the COOP Hungarian Day events of Tisza-Coop Zrt. the products of Prima Maroni Kft., Ceres Zrt., Abonett Kft., Gyulahús Kft. and Sofidel Hungary Kft. were in the spotlight. Tisza-Coop...

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Mountain villages: there will be less wine this year, but can be an excellent vintage

This year, the harvest began in all wine regions later than last year, with 15-20 percent yield loss expected for varieties affected by drought and spring fros – Légli Otto,...

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Trend change is around the corner in freight transport

The pandemic is likely to generate a trend change in freight transport: while Hungarian – mainly international-destination – road transport produced a major drop in the first half of 2020,...

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Online marketplaces can save Hungarian businesses

During the pandemic, more than a third of SMEs increased their sales in online marketplaces, according to representative research by GKI and eMAG. The survey examined, among other things, how...

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Focusing on food chain safety

The Chief Veterinary Officer (CVO), thus the entire food chain supervision is directly subordinated to the Minister of Agriculture as of October 1, 2020. In the future, Dr. Lajos Bognár...

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GKI: half of the teleworkers workked for a company based in Budapest or Pest County in September

In September, GKI Zrt. conducted a survey of the domestic employment situation among Hungarian enterprises. The questions were answered by 820 companies, the survey did not cover large multinationals. Compared...

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There is a special tax risk in the home office

Because of the coronavirus, a significant number of companies have switched to working from home. However, home office processes designed without due diligence can involve significant tax risks – EY...

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Mobile apps – Nike in 3-digit growth

Mobile experiences have become a vital part of Nike’s marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers. Nike drives...

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Frostkrone launches new free-from range, Green Date

Frostkrone Food Group has launched a new free-from product line under the Green Date label inspired by fresh green vegetables. The products are not pre-fried and are free from gluten,...

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Student display competition 2020

POPAI Student Design Awards student display competition was announced this year, organized by POPAI Hungary in cooperation with Zewa as theme sponsor and the main sponsor of SPAR Group. Online...

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Analysts: dynamic wage increase remain this year

Until the end of this year, the rate of wage growth will remain around 10 percent, which will also be helped by the composition effect, with the exclusion of part-time...

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Aldi UK launches PL liquid cleaning concentrates and reusable bottles

Under its own Power Force label, Aldi UK rolls out recyclable cleaning concentrate liquids and reusable spray bottles that can be refilled up to four times without compromising on the...

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Constellation Brands acquires the American brandy company, Copper & Kings

For an undisclosed sum, Constellation Brands has bought the Kentucky-based American craft brandy company, Copper and Kings, whose portfolio includes also absinthe, gin and Destillaré liqueurs. The acquisition that followed...

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Tesco tests drone deliveries in Ireland

In an effort to reach ever more customers, Tesco trials drone delivery in Ireland, where its partner, Manna has already received a licence. The trial is limited to a few...

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No more plastic lid on Penny’s 500gramm yoghurt cups

Penny removes plastic lids from its private-label 500 gramm yoghurt cups, thereby eliminates some 50 tons of plastic waste in its yearly operations. In return, the German discounter offers its...

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Dinner in 20 minutes from Valdor!

Hungerit Zrt. has put a new ready-to-cook dinner on the market. Valdor Fresh marinated meats with various side dishes can be prepared simply, in just 20 minutes. There are four...

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Pampers campaign to help premature babies

Pampers Hungary has been helping pre-term baby care in Hungary for years, by donating special nappies to most premature baby intensive care units in the country. In its latest campaign,...

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Cofidis: people spend an average of 15,000 forints a month on health products

In Hungary, people spent an average of 15,000 HUF a month on the purchase of health-related products, mostly medicines, according to the August Cofidis Credit Monitor. According to the credit...

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Tesco wades into grocery price war

Tesco’s latest Clubcard campaign is exclusively available for Clubcard customers who can thereby save up to 50 per cent on products of brands such as Carte D’Or, Birds Eye and...

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Molson Coors launches non-alcoholic beverages

In association with L.A. Libations, Molson Coors rolls out a new non-alcoholic range. This autumn, the flavoured seltzer HUZZAH with added probiotics will come out in California followed by the...

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Pringles chips in new recyclable paper packaging

With the intent to accomplish its pledge to favour reusable 100 per cent recyclable/compostable packaging by the end of 2025, Pringles has unveiled a new, recyclable paper tube. It is...

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Triple-caffeine Espresso Monster

Most Ready-To-Drink (RTD) coffees in the market contain 25-40mg caffeine, while an espresso brewed with a machine has three times as much, 60-70g in it. Thanks to its triple portion...

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