Events
Through the eyes of the researcher
Date: 2020-10-01 13:20:54
Dr. Gedeon Totth, head of the Marketing Department at the Budapest Business School and tutor of Borkollégium talked about the latest trends on the Hungarian wine market: A shift in...
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Nearly half of Hungarian websites aren’t secure
Date: 2020-10-01 13:18:18
Usernet has analysed more than 75,185 Hungarian websites and found that 34,000 of them aren’t secure. These are still using HTTP connection without any kind of encryption. Google checks whether...
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Extraordinary general meeting
Date: 2020-10-01 13:12:57
POPAI Hungary Association held its annual general meeting online. The award ceremony of the Hungarian leg of the Shop! Global Awards contest was also part of the programme. Members first...
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Official social media page for Hungarian wines
Date: 2020-10-01 13:04:25
The Agricultural Marketing Centre (AMC) and the Hungarian Tourism Agency (MTÜ) have teamed up to start collective wine marketing activities in social media, under the ‘Wines of Hungary – Personally’...
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Protection for Hungarian wines
Date: 2020-10-01 13:00:48
Adulterated wines from outside of Europe that turn up in European shops harm the sales of Hungarian wines very much. It is the national economy’s interest to protect Hungarian wines...
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Coronavirus pandemic generated record-level sales growth in e-commerce
Date: 2020-10-01 12:58:21
According to a joint survey by GKI Digital and Árukereső.hu, in the first six months of 2020 domestic online sales exceeded gross HUF 355 billion, which constitutes a 35-percent growth...
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Shopping experience and stable operation is the key to success in e-commerce
Date: 2020-10-01 12:43:10
Between mid-March and the end of April more than 50,000 new shoppers appeared in e-commerce, while the average order value and the number of basket items both grew – reveals...
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Experience, but a frustrating one
Date: 2020-10-01 12:42:48
For 58 percent of the nearly 3.5 million online shoppers shopping in the digital space is a frustrating experience – reveals the Mastercard-commissioned Payment Experience Report. The report points out...
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Hungarian products promoted on Coop Days
Date: 2020-10-01 12:12:10
On the COOP Hungarian Day events of Tisza-Coop Zrt. the products of Prima Maroni Kft., Ceres Zrt., Abonett Kft., Gyulahús Kft. and Sofidel Hungary Kft. were in the spotlight. Tisza-Coop...
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Mountain villages: there will be less wine this year, but can be an excellent vintage
Date: 2020-10-01 11:55:23
This year, the harvest began in all wine regions later than last year, with 15-20 percent yield loss expected for varieties affected by drought and spring fros – Légli Otto,...
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Trend change is around the corner in freight transport
Date: 2020-10-01 11:53:27
The pandemic is likely to generate a trend change in freight transport: while Hungarian – mainly international-destination – road transport produced a major drop in the first half of 2020,...
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Online marketplaces can save Hungarian businesses
Date: 2020-10-01 11:30:00
During the pandemic, more than a third of SMEs increased their sales in online marketplaces, according to representative research by GKI and eMAG. The survey examined, among other things, how...
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Focusing on food chain safety
Date: 2020-10-01 11:29:07
The Chief Veterinary Officer (CVO), thus the entire food chain supervision is directly subordinated to the Minister of Agriculture as of October 1, 2020. In the future, Dr. Lajos Bognár...
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GKI: half of the teleworkers workked for a company based in Budapest or Pest County in September
Date: 2020-10-01 11:26:59
In September, GKI Zrt. conducted a survey of the domestic employment situation among Hungarian enterprises. The questions were answered by 820 companies, the survey did not cover large multinationals. Compared...
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There is a special tax risk in the home office
Date: 2020-10-01 11:25:37
Because of the coronavirus, a significant number of companies have switched to working from home. However, home office processes designed without due diligence can involve significant tax risks – EY...
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Mobile apps – Nike in 3-digit growth
Date: 2020-10-01 11:25:35
Mobile experiences have become a vital part of Nike’s marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers. Nike drives...
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Frostkrone launches new free-from range, Green Date
Date: 2020-10-01 11:25:30
Frostkrone Food Group has launched a new free-from product line under the Green Date label inspired by fresh green vegetables. The products are not pre-fried and are free from gluten,...
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Student display competition 2020
Date: 2020-10-01 11:25:14
POPAI Student Design Awards student display competition was announced this year, organized by POPAI Hungary in cooperation with Zewa as theme sponsor and the main sponsor of SPAR Group. Online...
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Analysts: dynamic wage increase remain this year
Date: 2020-10-01 11:20:59
Until the end of this year, the rate of wage growth will remain around 10 percent, which will also be helped by the composition effect, with the exclusion of part-time...
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Aldi UK launches PL liquid cleaning concentrates and reusable bottles
Date: 2020-10-01 11:19:34
Under its own Power Force label, Aldi UK rolls out recyclable cleaning concentrate liquids and reusable spray bottles that can be refilled up to four times without compromising on the...
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Constellation Brands acquires the American brandy company, Copper & Kings
Date: 2020-10-01 11:17:57
For an undisclosed sum, Constellation Brands has bought the Kentucky-based American craft brandy company, Copper and Kings, whose portfolio includes also absinthe, gin and Destillaré liqueurs. The acquisition that followed...
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Tesco tests drone deliveries in Ireland
Date: 2020-10-01 11:15:47
In an effort to reach ever more customers, Tesco trials drone delivery in Ireland, where its partner, Manna has already received a licence. The trial is limited to a few...
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No more plastic lid on Penny’s 500gramm yoghurt cups
Date: 2020-10-01 11:13:16
Penny removes plastic lids from its private-label 500 gramm yoghurt cups, thereby eliminates some 50 tons of plastic waste in its yearly operations. In return, the German discounter offers its...
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Dinner in 20 minutes from Valdor!
Date: 2020-10-01 11:06:13
Hungerit Zrt. has put a new ready-to-cook dinner on the market. Valdor Fresh marinated meats with various side dishes can be prepared simply, in just 20 minutes. There are four...
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Pampers campaign to help premature babies
Date: 2020-10-01 11:06:09
Pampers Hungary has been helping pre-term baby care in Hungary for years, by donating special nappies to most premature baby intensive care units in the country. In its latest campaign,...
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Cofidis: people spend an average of 15,000 forints a month on health products
Date: 2020-10-01 11:03:24
In Hungary, people spent an average of 15,000 HUF a month on the purchase of health-related products, mostly medicines, according to the August Cofidis Credit Monitor. According to the credit...
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Tesco wades into grocery price war
Date: 2020-10-01 11:00:58
Tesco’s latest Clubcard campaign is exclusively available for Clubcard customers who can thereby save up to 50 per cent on products of brands such as Carte D’Or, Birds Eye and...
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Molson Coors launches non-alcoholic beverages
Date: 2020-10-01 11:00:41
In association with L.A. Libations, Molson Coors rolls out a new non-alcoholic range. This autumn, the flavoured seltzer HUZZAH with added probiotics will come out in California followed by the...
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Pringles chips in new recyclable paper packaging
Date: 2020-10-01 10:56:49
With the intent to accomplish its pledge to favour reusable 100 per cent recyclable/compostable packaging by the end of 2025, Pringles has unveiled a new, recyclable paper tube. It is...
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Triple-caffeine Espresso Monster
Date: 2020-10-01 10:52:13
Most Ready-To-Drink (RTD) coffees in the market contain 25-40mg caffeine, while an espresso brewed with a machine has three times as much, 60-70g in it. Thanks to its triple portion...
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