Events
Virtual makeup and AI assistant: L’Oréal unveils the future of the beauty industry
In June 2025 L’Oréal introduced its largest beauty innovation portfolio to date at the VivaTech conference in Paris, showcasing the technological future of the beauty industry. This article is available...
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Amazon: office worker numbers may reduce
Amazon CEO Andy Jassy said in an internal memo that the introduction of generative AI and smart agents could lead to a reduction in the number of office workers at...
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Hungary’s first AI handbook is available
Twelve professional organisations, including the Association of Hungarian Communication Agencies, the Hungarian Publishers’ Association and the Hungarian Marketing Association have published a Hungarian AI handbook. This article is available for...
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Trigo to use AI in fighting shoplifting
With a solution based on AI and computer vision, Israeli company Trigo is taking the fight against shoplifting to a new level. This article is available for reading in Trade...
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Lidl: technology also helps on the road to climate neutrality
Lidl is testing an AI-powered tool in Switzerland that measures the CO2 emissions of products across the entire value chain, using a standardised methodology. This article is available for reading...
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Google and the German Retail Federation join forces to train retailers
Google and the German Retail Federation (HDE) have launched a joint initiative to prepare German retailers for AI use. This article is available for reading in Trade magazin 2025/8-9. As...
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British retailers prioritise AI in technological development
According to a survey by Pricer, 67% of British retailers are prioritising AI over other previously planned in-store technology investments. This article is available for reading in Trade magazin 2025/8-9....
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Consultation on the EU Code of Practice on AI concluded
The European Commission has published the final draft of its Code of Practice on General- Purpose AI. This article is available for reading in Trade magazin 2025/8-9. The document is structured around three main...
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Competitive advantage or risk?
According to EY’s international research, there is a sharp divide between senior executives and users when it comes to the reliability of AI. While most managers believe their companies have...
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MARTINI® has a new look
MARTINI, the high-quality Italian vermouth with a 160-year history, is now available in a new, stylish and distinctive bottle that reflects the premium quality of the drink. The portfolio offers...
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New products in the Price Monitoring System
The online Price Monitoring System operated by the Hungarian Competition Authority (GVH) has been expanded with 42 new product categories. This article is available for reading in Trade magazin 2025/8-9....
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New opening and store modernisation from SPAR across Hungary
SPAR Magyarország has opened its latest supermarket in Szombathely, as a result of an investment of more than HUF 1bn. This article is available for reading in Trade magazin 2025/8-9....
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Gergely Gulyás: margin freeze extended until November 30
The margin freeze will be extended until November 30, the minister leading the Prime Minister’s Office announced on Monday in Budapest, on the Kormányinfo. Gergely Gulyás said that at its...
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The tightening of the mall ban affects a narrower circle, but it can still put a burden on retailers
According to a recent analysis by international law firm Taylor Wessing, the amendment to the retail regulation known as the mall stop will ultimately apply to a much narrower range...
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World instant noodle soup consumption sets new record – Hungary stable in TOP50
The world’s instant noodle soup consumption has reached a new peak: according to data from the World Instant Noodles Association (WINA), more than 123 billion servings were consumed globally in...
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German business sentiment improved in August, ifo survey finds
Business sentiment in Germany improved more strongly than analysts had expected in August, according to the latest survey by the ifo Institute for Economic Research at the University of Munich,...
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Retail sales growth accelerated in Poland in July
Poland’s retail sales growth accelerated more than expected in July on an annual basis. Retail sales rose 4.8 percent year-on-year in July after a 2.1 percent increase in June, the...
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French winemakers worried about US tariffs
The newly announced EU-US trade deal, which excludes wines and spirits from US import duties, has sparked serious concerns in France. This means that French exporters will have to pay...
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Driving safety and sunglasses: what does the latest research show?
Choosing the wrong pair of sunglasses can significantly jeopardize road safety. The wrong lens color or a shade that is too dark slows down the driver’s reaction time and impairs...
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New research: Vegetarians are not more docile, but more ambitious
A new study challenges the widespread stereotype that meat-free dieters are more peaceful and gentle than meat-eaters. According to psychological research published in the prestigious journal PLOS One, vegetarians, on...
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István Nagy: We must protect EU funds for farmers
Farmers will go bankrupt if the new European Union budget comes into effect in its current form. Brussels wants to give the funds for farmers to Ukraine – stated István...
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Nestlé develops novel technique to get more yield from cocoa fruit
Nestlé has developed a novel patented technique that utilizes up to 30% more cocoa fruit to produce chocolate while maintaining a great taste. This approach not only minimizes waste but...
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Training of trainers: a new era of earth observation has begun at the University of Sopron
A unique program supported by the European Space Agency (ESA) has begun at the University of Sopron. The one-week training, launched within the framework of the HunEdu project, focuses on...
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Rossmann launches wine in paper bottle
Rossmann has become the first major retailer in Germany to introduce a Weißburgunder (pinot blanc) wine in an innovative paper bottle, marking a bold step toward sustainability. The new packaging...
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MediaMarkt taking marketplace to Switzerland and Hungary
The trading volume of MediaMarkt’s marketplace was 90 percent higher than in the same quarter last year. The platform is contributing to the improved profitability of parent company Ceconomy. The...
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Ministry of Agriculture takes action to protect vineyards
The government is committed to strengthening the competitiveness of the domestic grape and wine sector, and producers can also count on the Ministry of Agriculture’s help in the fight against...
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GVH: margin reduction reduced prices, OKSZ disputes the effect
According to the Hungarian Competition Authority (GVH), the margin cap has been effective, as it contributed to lowering the prices of the affected products. Citing data from the online Price...
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OKSZ has spoken out regarding the extension of the margin freeze
Viktor Orbán announced the extension of the margin freeze. The National Trade Association has drawn attention to the eroding and dispersing effect of margin regulation on the economy on several...
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The government has extended the margin freeze
Viktor Orbán announced in the Facebook group Harcosok Klubja that the government has made another decision on the regulation of margins on food and household goods: the margin freeze will...
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Counterfeit food: a serious health and economic risk
Many people believe that primarily luxury goods are counterfeited, but in reality, any type of food can be affected – from pastries and sweets to pasta, cheese, olive oil, chips,...
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