Events
Brands in the ring
On Thursday afternoon Gábor Tolnai, head of marketing insight division at Kantar Hoffmann, gave a presentation titled “Brand Footprint 2023 – The best FMCG brands in the world and in...
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Around the world in 30 minutes – the horizon through NIQ binoculars
It has been a turbulent year – this is how Erik Vágyi, managing director of NIQ began his presentation on the fourth day of the Business Days. This article is...
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First Marketing Trendbook published!
What is the Marketing Trendbook? A compass for business and social value creation. This article is available for reading in Trade magazin 2023/12-01 Marketing Trendbook 2023-24 features the thoughts of...
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NRF lays down principles for AI use in retail
As retailers are adopting more AI tools, in the US the National Retail Federation’s centre for digital risk and innovation has formulated and published a set of principles, entitled “Principles...
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MBH Bank: Despite the low prices, the outlook for the Hungarian food industry has become more favorable
After the strengthening experienced in the first half of 2023, the prospects for the Hungarian food industry improved further in the third quarter, according to the MBH AgrarTrend Index, a...
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The Hungarians pile up the gifts
Fewer and fewer people are leaving the purchase of gifts to the last minute, and in addition to classic gifts, pets are still one of the most popular surprises, according...
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KPMG: Achieving net zero emissions by 2050 is at risk
KPMG published the Net Zero Readiness Index in 2021,1 a few weeks before the COP26 UN climate change conference in Glasgow. The event resulted in 153 countries putting forward new emissions...
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Nationwide return system for drinks packaging is ready to launch
Soon a nationwide return scheme for single-use beverage containers will be launched, and is expected to result in the return of approximately 3 billion cans, PET and glass bottles per...
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ICCO World PR report: first in ESG and MI
The most investments are expected in the field of ESG in 2024, and the acquisition of artificial intelligence skills is considered the most important thing for the future by the...
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Bence Tuzson: consumer protection can be one of the priority areas of the Hungarian EU presidency
Consumer protection is one of the most significant challenges for Europe, so it can be one of the priority areas during the Hungarian EU presidency as well – the Minister...
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First “Flexi Forum” organised
According to a national survey by Danone and market research agency NMS, Generation Z is the most open to substituting dairy and meat products with plant-based alternatives and to considering...
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The horticulture sector received almost HUF 200 billion in support
The government has supported nearly seven thousand horticultural investments with around HUF 185 billion in recent years, which, in addition to helping farmers, has created a huge opportunity to reduce...
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The charity campaign of MBH Bank and Mastercard invites bank card customers to make a joint donation
MBH Bank and Mastercard launched a joint donation program involving customers to support the Ecumenical Aid Organization. During the charity campaign, the amount donated to the aid organization by MBH...
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A várakozások fölött a Magyar Termék védjegyet használók éves árbevétele
Az utóbbi időszak gazdasági fejleményei hatására a korábbiaknál is magasabb szintet ért el a hazai fogyasztók árérzékenysége. Ennek következtében a vásárlók egyre megfontoltabban és tudatosabban választanak, aminek köszönhetően keresettebbé váltak...
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KSH: Agricultural output value increased by 6.5 percent
In 2023, the total output value of agriculture exceeded HUF 4.3 thousand billion, which is 6.5 percent more than a year earlier. A 25 percent increase in total production volume...
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Europe’s Day in Commerce – for the nineteenth time
The National Association of Entrepreneurs and Employers (VOSZ) has organised the 19th edition of Europe’s Day in Commerce. The participants of the event were welcomed by László Krisán, CEO of KAVOSZ...
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F&B innovations in the Hungarian reality
Siemens Zrt. and Trade magazin organised their first joint conference on food innovations on 8 November. Zsuzsanna Hermann, CEO and editor-in-chief of Trade magazine was the moderator. This article is...
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GKI’s economic sentiment index stagnated in October
In October consumer expectations improved markedly, while business prospects deteriorated a little, according to a survey conducted by GKI Economic Research, with the support of the EU. This article is...
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More questions than answers in the packaging sector
On 30 November 2022, the European Commission published a draft regulation on packaging and packaging waste, the so-called PPWR Regulation. The legislative process is ongoing and expected to enter into...
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Hogyan változtatta meg a lakosság vásárlási szokásait az infláció?
Alig van olyan háztartás Magyarországon, amely az elmúlt években ne kényszerült volna változtatni élelmiszer-vásárlási szokásain. Az NMS Hungary idén május és augusztus között több olyan online kutatást is végzett, melyben...
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Bio-waste: A massive change of attitude is required!
From January 2024, in accordance with European Union directives, the selective collection of organic waste generated in households will be mandatory in Hungary, although there is still little information available...
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On the occasion of World Soil Day, the ecological research institute draws attention to the alarming rate of reduction of topsoil
The Ecological Agricultural Research Institute (ÖMKi) draws attention to the importance of healthy soils and the alarming rate of reduction of topsoil in its statement published on Tuesday on the...
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Growing consumer interest in new payment technologies
Mastercard’s Digital Payments Index – launched in 2020 – continued to grow in 2022, scoring 61 out of 100. This article is available for reading in Trade magazin 2023/12-01 This...
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Fogyasztás egy válságos időszakban
A Reacty Digital két évet is felölelő összehasonlító kutatása szerint a 18–79 éves lakosság háromnegyede nagyobb értékű vásárlás előtt mindig alaposan tájékozódik. Különösen igaz ez a diplomásokra és a nyugdíjasokra, míg...
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The spread of dynamic pricing could bring big changes
Dynamic pricing introduced by DODO, a provider of artificial intelligence-based logistics services, could mean increased sales for many e-commerce retailers and lower shipping costs for customers. This article is available...
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Allianz: 6 out of 10 electric cars are owned by the company
The demand for electric vehicles is constantly growing in Hungary – according to the latest statistics of the Ministry of the Interior, 82,277 cars with green license plates are driving...
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Few sweet chestnuts were produced in Europe this year, the processing industry is in trouble
This year was not favorable for sweet chestnuts, the European harvest is far below the average, which also affects the amount of processed products – according to the overview of...
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With Yettel, you can remove thick concrete walls with a free service
After business customers, from December 2023, Yettel will also make the VoWiFi (Voice over WiFi) service available free of charge to its residential customers. With the help of the technology,...
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The government has already helped 136,000 farmers by paying the advance
The first advance payment period of the new period of the Common Agricultural Policy has ended, in the framework of which almost 136,000 farmers received nearly HUF 194 billion in...
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Unilever Teams Up With Accenture On ‘Next-Generation AI’ Project
Unilever has announced it is partnering with Accenture on a project that will ‘explore new applications to scale generative AI’, which will be based at the former’s Horizon3 Labs, recently...
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