News and articles
21st European Commerce Day: the market and politics sitting at the same table
On the 21st European Commerce Day the representatives of the National Association of Entrepreneurs and Employers (VOSZ), the government and trade associations discussed issues of partnership, digitalisation and competitiveness. This article is...
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A digital milestone in the life of Ahold Delhaize USA
Ahold Delhaize USA has completed the rollout of its digital and e-commerce platform across all five of its US chains. The cloud-based system connects more than 2,000 stores and webshops,...
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Tetra Pak unveils digital manufacturing platform
Tetra Pak has launched Factory OS, a modular and open smart factory platform that provides real-time, contextualised data to food and beverage manufacturers. The system aims to create an easy-to-implement,...
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Podravka buys Zvijezda food group
Podravka-owned Žito has signed an agreement to acquire the Croatian and Slovenian food company Zvijezda from the Fortenova Group. Zvijezda primarily produces sauces, spreads and cooking oils, and its portfolio...
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Barry Callebaut develops new chocolate recipes using AI
Swiss company Barry Callebaut is partnering with Chilean AI start-up NotCo, to optimise its chocolate recipes by using AI. The objective is to reduce costs and cocoa usage, as the...
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Asda expands rapid delivery service with Uber Direct partnership
Asda is expanding its partnership with Uber Direct, making one-hour delivery available in even more British towns and cities next year. Uber Direct and Asda have been working together since...
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M&S sells food products via Coles stores in Australia
British retailer Marks & Spencer (M&S) has begun the distribution of M&S Food products in Australia, in partnership with the supermarket chain Coles, starting on 19 November. The move is...
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Coop Switzerland opens railway logistics hub in Zurich
Coop has established a new railway logistics hub in the Hartfeld district of Zurich, which will make it possible to supply more than 70 stores by freight train. By partially...
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Belgium’s Colruyt Group launches data protection initiative
Thanks to the Colruyt Group’s new data protection initiative, more than 4 million Xtra card and app users can decide for themselves how their personal data is used for promotional...
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Italy’s Granarolo expands in the UK
Italian dairy company Granarolo – which has been present in England since February 2018 –has acquired British company West Horsley Dairy. This move strengthens Granarolo’s presence on the London hospitality...
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Quality comes at a price!
This article is available for reading in Trade magazin 2025/12-2026.01 The Hungarian Spirits Industry Association and Product Board focuses primarily on the market and regulatory environment, as well as promoting...
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Layers of problems
Máté Varga, vice president of the National Council of Wine Communities (HNT) responsible for interprofessional affairs, spoke to our magazine about the current situation and the problems that Hungarian viticulture...
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Beer evolution
This article is available for reading in Trade magazin 2025/12-2026.01 Rather surprisingly, the domestic beer market contracted by 10% in 2025, but exports grew significantly thanks to the excellent quality...
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Rapid changes, adaptive path
Sales of non-alcoholic beverages have declined recently – by approximately 15%. This article is available for reading in Trade magazin 2025/12-2026.01 “This happened because of the inflation, rising raw material...
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Timeless flavours, new expectations
In 2025 the domestic confectionery industry continues to operate in a duality of challenges and adaptation. This article is available for reading in Trade magazin 2025/12-2026.01 The first half of...
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Rossmann follows the Korean beauty philosophy
On 6 November Rossmann presented the world of Korean beauty care – K-beauty – at a special event at the Korean Cultural Centre. This article is available for reading in...
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On a bumpy road, but heading in the right direction
This article is available for reading in Trade magazin 2025/12-2026.01 József Septe, president of the Hungarian Bakers’ Association gave our magazine a comprehensive overview of the baking industry in the...
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Signature 40 – the region’s new common language: An interview with founders Márton Nagy and Ádám Vaszary on the new dimension of the Signature Platform in 2026
Signature 40 – the Hungarian list that is going to become a Central European format – in collaboration with Campaign magazine – involving five countries. This article is available for...
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Coop: serving Hungarian families for 30 years
On 13 November the Coop retail chain celebrated its 30th anniversary. This article is available for reading in Trade magazin 2025/12-2026.01 The group has never lost sight of its core values...
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More than just refrigeration
Three key trends are influencing the commercial refrigeration industry at a global level: the rise of natural refrigerants such as CO2 and propane (R290), manufacturing practices aimed at reducing energy...
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The secret currencies of loyalty
PwC manager Virág Kiss told in her presentation that there is a great variety of loyalty programmes available on the Hungarian market – more than in other countries of the...
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What makes a good advertisement today?
Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation on advertisements deemed successful by the company, at this year’s Business Days conference. This article is...
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Replanning for export markets
In Hungary the volume of wheat milling is currently around 1 million tonnes per year, compared to the pre-2022 processing level of approximately 1.2 million tonnes. This article is available...
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Growth with limits
The annual output of the refrigeration and canning industry is close to HUF 400bn, from which approximately two-thirds is directed to export markets. A cikk a Trade magazin 2025/12-2026.01. lapszámában...
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Shop! Ideation – conference and challenge
The Shop! Ideation conference is a joint event organised by the Shop! Association and the IRDC (Industries Research and Development Council, USA), which was held in Providence (USA) on 20-21...
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The fruit and vegetable sector needs improvement
Domestic fruit and vegetable production has been declining for some time: production volumes are dropping, domestic self-sufficiency is weakening and the foreign trade balance is deteriorating. The basis for maintaining...
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Turning point in the dairy sector
According to AKI data, domestic milk purchases were up 5% last year and a further 3% rise was observed in the first three quarters of 2025. In 2024 the average...
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Domestic fish production is seeking a new balance
Today the situation of domestic fish farming is both promising and tense: in addition to production growth, water shortages, a price-sensitive market and EU regulations requiring adaptation fundamentally determine the...
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Nine out of ten companies already use boxed GenAI tools
In its first flash survey, the Joint Venture Association’s (JVSZ) newly created AI & Automation Forum mapped out where domestic companies stand in the application of generative AI GenAI). This...
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Foxfilm teaches entrepreneurs how to make videos
As a reaction to market demand, Foxfilm has launched its domestic AI video editing course, which offers practical knowledge to small business owners and marketing managers – in a world...
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