News and articles
Around 3,000 listeriosis cases per year in the EU: the “cruel survivor” of cold stores
According to the latest data from the European Food Safety Authority (EFSA), listeriosis has become one of the most dangerous foodborne infections in the European Union. The statistics are dramatic:...
Read more
While the world changes, the shared experience is eternal: Unicum’s new commercial debuts with a journey across universes
Zwack Unicum reaches a visual and technological milestone this spring. The brand’s latest commercial is not just an advertisement, but a journey that spans generations, evoking a cinematic experience, in...
Read more
LEGO Group sets record sales and profit in 2025
The LEGO Group set a sales and profit record in 2025, with sales up 12 percent to 83.5 billion Danish kroner (about 4,300 billion forints) and net profit up 21...
Read more
Smart shoppers in Hungary: AI shapes spending decisions
According to research by Revolut and Dynata, 20% of Hungarians feel that AI has a greater impact on their spending decisions than it did last year. This trend is most evident...
Read more
Tamás Négyesi is the new marketing manager of Polcz Food
Tamás Négyesi, an experienced professional from an agency background, joins Polcz Food as Marketing Manager. The appointment aims to bring the brand’s awareness and market weight to a new level...
Read more
Talent does not start with equal opportunities – Waberer’s helps seven young women start their careers in the labor market
In the European Union, there is an increasingly strong regulatory focus on equal opportunities in the labor market: the Pay Transparency Directive and the women’s quota rules both aim to...
Read more
The value of foreign trade in pork fell at the beginning of the year
According to the Central Statistical Office (KSH), 2.87 million pigs were kept in Hungary on December 1, 2025, the population increased by 2.4 percent compared to a year earlier and...
Read more
Contactless payment will soon be available on all metros
On March 11, the Budapest Transport Center (BKK) will begin installing new ticket validators on the capital’s metro network, necessary for the expansion of the Pay&GO bank card payment pilot...
Read more
Emarsys marketing automation system continues to run under the name SAP Engagement Cloud
SAP announced that the solution previously known as SAP Emarsys will continue to operate as SAP Engagement Cloud. The new name reflects the strategic direction that customer engagement should not...
Read more
K&H: From Monopoly to Minecraft: it’s not – just – a game
Could the management skills learned in Minecraft be the key to later, confident financial decisions? For more than a decade and a half, the K&H Vigyázz, szét, pénz! financial contest...
Read more
From hacking school to AI-based stress relief: young innovators can solve the burning problems of the future
This year’s finalists of the Solutions for Tomorrow challenge, a joint competition between Samsung Electronics and EdisonKids, will not only bring theoretical answers, but also inventive and practical solutions to...
Read more
The volume of fertilizer sold did not change in 2025
Fertilizer distributors sold 1.39 million tons of fertilizer directly to farmers in 2025, which was the same as the volume a year earlier. Fertilizer prices were, according to the calculations...
Read more
A new era in the retail real estate market: Westend fully digitalizes the leasing of special areas
Westend is the first in Hungary to introduce a proptech-based digital solution that puts the leasing of shopping center advertising and promotional areas on a fully digital basis. The new...
Read more
Poultry meat exports increased significantly, imports decreased sharply
According to data from the Central Statistical Office, Hungary’s poultry meat exports increased by 34 percent to almost 23 thousand tons in the first month of 2026 compared to January...
Read more
Let’s preserve the health of our kidneys: what damages them, what protects them, and what can we do in our everyday lives?
The kidneys work “silently”: they regulate the body’s salt and water balance, participate in blood pressure control, acid-base balance, red blood cell formation and bone metabolism. Their dysfunction can be...
Read more
Careless AI use by companies can also violate trade secrets
On 1 December the Hungarian AI Act came into force, which makes it possible to check whether companies are using artificial intelligence legally. This article is available for reading in...
Read more
No need to pay agricultural water service fees this year either
As a result of the hard work of recent years, domestic water management has been put on new foundations: cooperation between sectors and shaping social attitudes can together achieve real...
Read more
PENNY builds on partnership-based CSR
In 2025 PENNY Magyarország continued to build its social responsibility programmes on long-term partnerships. This article is available for reading in Trade magazin 2026/02-03 The focus was on helping children...
Read more
Circular Economy Summit: global circularity rate drops to 6.9%
On 20 November 2025 the eighth Circular Economy Summit was held in the Öbölház, where business leaders, researchers and policymakers discussed the challenges and opportunities of the circular transition. This...
Read more
NGM: from March, domestic businesses can apply for the fixed 3 percent SME loan with a higher loan amount and loan redemption option
The government is doing everything it can to support and protect the development of domestic small and medium-sized enterprises. In order to facilitate the financing of planned investments and increase...
Read more
HP Enterprise quarterly profit falls, revenue rises
The American Hewlett Packard Enterprise (HPE), a manufacturer of computer servers, networking equipment and data storage systems, reported a 29 percent drop in quarterly profit, while revenue rose 18 percent,...
Read more
Why won’t AI replace marketers?
Economic uncertainty, declining purchasing power, and the AI-accelerated marketing environment have put Hungarian small and medium-sized businesses on a completely new path. Based on the experiences of marketing strategy expert...
Read more
Hugo Boss’s profit rose 16 percent last year
The German clothing and fashion retailer Hugo Boss reported a profit after tax of 259.3 million euros in 2025, up 16 percent from a year earlier, the company said in...
Read more
The number of animal slaughters in domestic slaughterhouses increased in 2025
Domestic slaughterhouses produced nearly 476 thousand tons of pork, 28.7 thousand tons of beef and 562 thousand tons of poultry meat in 2025 (carcassed weight, cut in poultry, cleaned weight)....
Read more
Surprise from China: exports jumped by 21.8%, chip exports grew significantly
China started 2026 much stronger than expected: according to customs statistics, exports increased by 21.8% year-on-year in January-February, while the analyst consensus expected a much lower expansion. The picture was...
Read more
Henkel Opens New Research Centre In Brazil
Consumer goods giant Henkel has opened its new ‘Inspiration Center’ in Jundiaí in Brazil. The company aims to support the research and development of new adhesive technologies for the Latin...
Read more
The government strengthens the domestic agriculture with more than 1,000 billion forints of development resources
The implementation of the Common Agricultural Policy Strategic Plan has reached an important milestone: within the framework of the investment calls for the new EU agricultural support cycle, support decisions...
Read more
Nébih lifts bird flu surveillance zone in the Great Plain
Nébih has lifted the bird flu restrictions in a larger, contiguous Great Plain area. The size of the restricted area has been significantly reduced in Békés, Csongrád-Csanád and Bács-Kiskun counties,...
Read more
SPAR Austria Advances Sugar Reduction In Own-Brand Products
SPAR Austria removed approximately 5,300 tonnes of sugar from more than 380 own-brand products by the end of 2025, continuing its long-term commitment to sugar reduction. This achievement is part...
Read more
The pre-tax profit of agricultural cooperatives was heterogeneous in 2024
The number of agricultural cooperatives decreased by 4.5 percent to 8,570 in 2024. The income of the sector decreased at a slower rate, by 2.7 percent, changing from HUF 201.4...
Read more