News and articles
Seed Association: the proportion of metal-sealed cereal seeds should be increased
In the interest of varietal purity and crop safety, the proportion of metal-sealed cereal seeds should be increased – the Seed Association Interprofessional Organization and Product Council told MTI on...
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New Product Launches In Spain Hit New Low, Study Finds
Innovation in Spain’s FMCG sector is at a record low, having plummeted 48% over the past 15 years, according to Kantar’s latest Innovation Radar report. Only 75 new mass-market products...
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Samsung to showcase new technologies at IFA 2025
Samsung is returning to IFA (Innovation for all). Europe’s largest consumer electronics trade fair will be held in Berlin for the 101st time from September 5 to September 9, 2025....
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Auchan Romania Rolls Out Bulk Collection For Deposit Return System
Auchan Romania has introduced a new bulk collection system at its Militari hypermarket in Bucharest, as it seeks to enhance its commitment to the national deposit return system (SGR). The...
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Danone buys Belgian biotics firm The Akkermansia Company
In a statement, the owner of yogurt brand Activia said “expanding deeper into gut health is a key facet” of its corporate growth plans. Danone has acquired The Akkermansia Company,...
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Schwarz Group acquires Romanian big box operator La Cocoș
In a market shaped by hypermarket contraction and discount dominance, Schwarz Group’s majority acquisition of Romania’s La Cocoș signals a contrarian bet. While legacy players across Central Europe restructure oversized...
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Market Építő Zrt. is committed to the Smile Foundation for another four years
There are partnerships that go beyond all business interests and create a true community of values. This is exactly the relationship between Market Építő Zrt. and the Smile Foundation: they...
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Sunflower seeds become more expensive
In its June projection, Oil World expects a global sunflower seed harvest of 60.6 million tons in the 2025/2026 marketing year, 11 percent higher than in 2024/2025. Global consumption could...
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LG uses AI songs to spread the message of optimism
LG Electronics (LG) has launched a new global brand campaign, “Radio Optimism,” which aims to strengthen human connections and spread the message of optimism through shared musical experiences. The campaign...
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NKFH: poppy seeds recalled due to pesticide
Spar Hungary Ltd. has recalled edible poppy seeds due to an unauthorized pesticide – the National Trade and Consumer Protection Authority (NKFH) announced. It was announced that the best-before date...
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Farmers are being helped against drought with free water fees, water retention and irrigation modernization
While the government supports farmers by assuming the water service fee and developing irrigation, Brussels and the Tisza Party would make farmers pay for the cost of fighting the drought,...
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GKI analysis: Why do Hungarian households live more poorly than anyone else in the EU?
Imagine that the residents of every EU country shop in a large supermarket! Everyone tries to put the same amount in their basket, but not everyone ends up buying the...
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KSH: industrial producer prices decreased by 0.7 percent in May 2025 compared to the previous month, and increased by an average of 6.9 percent compared to a year earlier
In May 2025, industrial producer prices were 6.9 percent higher on average than a year earlier. Domestic sales prices were 3.9 percent higher and export sales prices were 8.3 percent...
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Consumption drives the economy
According to the latest forecast by the Balance Institute, the Hungarian economy is expected to grow by less than 1 percent this year – GDP could grow by only 0.8...
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This is how the Hungarian soft drink market developed in 2024
The domestic soft drink market saw spectacular turnarounds in 2024: while Coca-Cola and HELL Energy recorded spectacular sales growth and significant profit growth, Pepsi was stuck in the negative territory,...
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Baby Coupon Week is here again at Rossmann – 10% discount on all baby products for Rossmann+ members
Rossmann is committed to supporting families and parents with young children – which is why it is once again organizing its popular Baby Coupon Week between June 30 and July...
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Feminine hygiene is still considered a luxury in Hungary
While several EU member states have already reduced VAT on feminine hygiene products to zero, Hungary still charges the highest rate of 27% on essential items such as tampons and...
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Stability and strategic change at Zwack Unicum
Zwack Unicum remains a key player in the domestic premium spirits market, having managed to grow despite the difficulties of inflation and falling demand in the 2024–2025 business year. The...
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Climate change is not sparing grapes either, but its effects can be mitigated, according to Syngenta
Despite the decrease in the area under cultivation, grape growing on approximately 58 thousand hectares continues to play a decisive role in Hungarian agriculture. According to Syngenta, the weather this...
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One of the goals of MOHU is to further increase the return rate of beverage bottles
Former President János Áder also spoke with Zsolt Pethő, CEO of MOHU MOL Waste Management Zrt., about the first year of the new return system for beverage bottles in the...
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Retail trade walking on a new path
Bence Gerlaki, state secretary for taxation, consumer protection and trade at the Ministry for National Economy talked to Trade magazin. This article is available for reading in Trade magazin 2025/6-7. – What...
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New international partner at Baker McKenzie
Baker McKenzie has appointed Benedek Kovács, Head of the Real Estate and Investment Projects Practice in the Budapest office, as an international partner effective July 1, 2025. At the same...
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Pistachios to be grown in Hungary?
More and more signs indicate that pistachio cultivation is no longer just for Mediterranean countries and regions. This article is available for reading in Trade magazin 2025/6-7. Although cultivation is...
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New fusions, new experience: Fuze Tea is back with renewed flavors and image
Fuze Tea, a brand based on a harmonious combination of tea, fruits and herbs, has launched two new flavors and a fresh image on the Hungarian market. To mark the...
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Visit Hungary: The jury of the European Flower Towns and Villages visited Nyíregyháza and Varsány
Nyíregyháza and Varsány represent Hungary in the anniversary competition of the Entente Florale Europe, the European Floral Towns and Villages, whose jury of renowned experts visited our country at the...
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According to the Seed Association, the proportion of metal-sealed eared seeds should be increased for the sake of varietal purity and crop safety
Due to the difficulties in growing corn, winter wheat, grown on about 1 million hectares, has become the number one arable crop in Hungary. According to the position of the...
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Hungarian melons are gaining momentum again: the growing area has increased, exports are strengthening
Although the first melons of this summer have already appeared on store shelves – even at prices of 800–1200 forints per kilo – domestic producers are now preparing for the...
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Teaming up for thousands of paws – SPAR and the National Animal Protection Service together help animals in need
Thanks to the joint work of SPAR Hungary and the National Animal Welfare Foundation, thousands of shelter animals received help this year as well. In parallel with the “Paw in...
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Dr. Tamás Kozák: the diagnosis and the proposed treatment are not in harmony with the margin stop
The National Trade Federation (OKSZ) said it regrets that the government extended the official price system without professional consultation, as this swept under the rug the tensions lurking in the...
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China reopens its market to Japanese seafood
China is reopening its market to Japanese seafood, which was banned for nearly two years due to contamination by radioactive wastewater from the Fukushima nuclear power plant damaged by the...
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