News and articles
Best Global Brands: the most valuable brands in 2025
According to Interbrand, brand equity is the interaction of three components: financial performance, the role of the brand in purchasing decisions and brand strength. This approach proves that a brand...
Read more
A digital milestone in the life of Ahold Delhaize USA
Ahold Delhaize USA has completed the rollout of its digital and e-commerce platform across all five of its US chains. The cloud-based system connects more than 2,000 stores and webshops,...
Read more
Tetra Pak unveils digital manufacturing platform
Tetra Pak has launched Factory OS, a modular and open smart factory platform that provides real-time, contextualised data to food and beverage manufacturers. The system aims to create an easy-to-implement,...
Read more
Podravka buys Zvijezda food group
Podravka-owned Žito has signed an agreement to acquire the Croatian and Slovenian food company Zvijezda from the Fortenova Group. Zvijezda primarily produces sauces, spreads and cooking oils, and its portfolio...
Read more
Barry Callebaut develops new chocolate recipes using AI
Swiss company Barry Callebaut is partnering with Chilean AI start-up NotCo, to optimise its chocolate recipes by using AI. The objective is to reduce costs and cocoa usage, as the...
Read more
Asda expands rapid delivery service with Uber Direct partnership
Asda is expanding its partnership with Uber Direct, making one-hour delivery available in even more British towns and cities next year. Uber Direct and Asda have been working together since...
Read more
M&S sells food products via Coles stores in Australia
British retailer Marks & Spencer (M&S) has begun the distribution of M&S Food products in Australia, in partnership with the supermarket chain Coles, starting on 19 November. The move is...
Read more
Coop Switzerland opens railway logistics hub in Zurich
Coop has established a new railway logistics hub in the Hartfeld district of Zurich, which will make it possible to supply more than 70 stores by freight train. By partially...
Read more
Belgium’s Colruyt Group launches data protection initiative
Thanks to the Colruyt Group’s new data protection initiative, more than 4 million Xtra card and app users can decide for themselves how their personal data is used for promotional...
Read more
Italy’s Granarolo expands in the UK
Italian dairy company Granarolo – which has been present in England since February 2018 –has acquired British company West Horsley Dairy. This move strengthens Granarolo’s presence on the London hospitality...
Read more
Quality comes at a price!
This article is available for reading in Trade magazin 2025/12-2026.01 The Hungarian Spirits Industry Association and Product Board focuses primarily on the market and regulatory environment, as well as promoting...
Read more
Danone to expand yogurt plant in Canada
Danone Canada is investing in the expansion of its yogurt plant in Boucherville, Quebec, in order to meet growing consumer demand and improve the factory’s energy efficiency. This is the...
Read more
Albert Heijn’s personal care brand revamped
Albert Heijn has revamped its private label personal care product range. This article is available for reading in Trade magazin 2025/12-2026.01 The Care brand offers more than 300 vegan, microplastic-free...
Read more
Layers of problems
Máté Varga, vice president of the National Council of Wine Communities (HNT) responsible for interprofessional affairs, spoke to our magazine about the current situation and the problems that Hungarian viticulture...
Read more
Kaufland tests telemedicine service in Germany
Kaufland Germany has launched a new telemedicine service at its Mosbach store, in collaboration with the Sana MVZ am Stiftsberg medical centre: the 54m² S Medical Room is located in...
Read more
Nestlé invests GBP 28m in British instant coffee factory
Nestlé is investing GBP 28m to upgrade its instant coffee factory in Dalston, northwest England. This article is available for reading in Trade magazin 2025/12-2026.01 The investment will be used...
Read more
Beer evolution
This article is available for reading in Trade magazin 2025/12-2026.01 Rather surprisingly, the domestic beer market contracted by 10% in 2025, but exports grew significantly thanks to the excellent quality...
Read more
dm-drogerie markt rolls out sustainable laundry detergent
dm-drogerie markt has launched a new, sustainable private label laundry detergent: the first two Denkmit detergents are already available in more than 2,150 dm stores. This article is available for...
Read more
Rapid changes, adaptive path
Sales of non-alcoholic beverages have declined recently – by approximately 15%. This article is available for reading in Trade magazin 2025/12-2026.01 “This happened because of the inflation, rising raw material...
Read more
Timeless flavours, new expectations
In 2025 the domestic confectionery industry continues to operate in a duality of challenges and adaptation. This article is available for reading in Trade magazin 2025/12-2026.01 The first half of...
Read more
Rossmann follows the Korean beauty philosophy
On 6 November Rossmann presented the world of Korean beauty care – K-beauty – at a special event at the Korean Cultural Centre. This article is available for reading in...
Read more
On a bumpy road, but heading in the right direction
This article is available for reading in Trade magazin 2025/12-2026.01 József Septe, president of the Hungarian Bakers’ Association gave our magazine a comprehensive overview of the baking industry in the...
Read more
Signature 40 – the region’s new common language: An interview with founders Márton Nagy and Ádám Vaszary on the new dimension of the Signature Platform in 2026
Signature 40 – the Hungarian list that is going to become a Central European format – in collaboration with Campaign magazine – involving five countries. This article is available for...
Read more
Csemege: the taste and essence of an era
Csemege wasn’t just a chain of grocery stores but the taste, smell and essence of an era. On the occasion of the opening of the Csemege exhibition, we talked about...
Read more
We took you on a flight! (Part 2)
On 22-26 September Trade Airlines took care of more than 1,100 passengers at the airport set up in Hunguest Hotel Pelion in Tapolca. At the Business Days conference organised by...
Read more
Coop: serving Hungarian families for 30 years
On 13 November the Coop retail chain celebrated its 30th anniversary. This article is available for reading in Trade magazin 2025/12-2026.01 The group has never lost sight of its core values...
Read more
Hungarian Product is 20 years old – a reliable compass in the domestic FMCG sector
In 2025 the awareness and role of Hungarian Product trademarks in consumer decisions continued to strengthen, according to the latest representative national survey by Hungarian Product Nonprofit Kft.: 90.6% of...
Read more
Time is running out…
“This race is happening now! Tomorrow will be tomorrow. This race can only be won today…” said the organiser of an international 800km ultra running race to Gábor Rakonczay, who...
Read more
More than just refrigeration
Three key trends are influencing the commercial refrigeration industry at a global level: the rise of natural refrigerants such as CO2 and propane (R290), manufacturing practices aimed at reducing energy...
Read more
The secret currencies of loyalty
PwC manager Virág Kiss told in her presentation that there is a great variety of loyalty programmes available on the Hungarian market – more than in other countries of the...
Read more
