News and articles
Festival buzz at the 60th anniversary EuroShop trade fair
Ildikó Kátai from the scene The tried and the new, the analog and the digital, the dazzling and the astonishing, the East and the West will all be on display...
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Historic price reduction at ALDI
ALDI is implementing the largest permanent price reduction in its Hungarian operations to date. Starting from March 5, the supermarket chain will reduce the prices of more than 600 products...
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A stable compass in the Hungarian FMCG sector for 20 years
An interview with Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. This article is available for reading in Trade magazin 2026/02-03 – Hungarian Product celebrates its 20th anniversary in 2026....
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God bless you, kitchen table: Hungarians are twice as likely to eat dinner in bed as the rest of the world
It seems that we can finally forget the image of a disciplined kitchen table: IKEA’s latest global research, the Cooking & Dining report, highlights that the millennial ritual of eating...
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A shower of awards at the POP competition
The judging stage of the 16th Hungarian POPAI Awards POP competition took place during the five days of the Business Days conference, where the entries on display were scored by...
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Half of employees do not support salary transparency
The clock is ticking: the EU’s wage transparency directive is about to come into effect, while three-quarters of companies (75%) and half of employees (51%) would not yet support making...
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There is a slice for everyone
Chilled, milk-based sweets have benefited from a government measure that reduced the VAT from 27% to 18% in Hungary from the beginning of 2024 for dessert-type cheese products defined in...
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Henkel celebrates its 150th anniversary this year
Henkel is celebrating a special anniversary this year: 150 years ago, on September 26, 1876, Fritz Henkel founded the company, which has developed into a global group of companies over...
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KSH: In January 2026, industrial producer prices were on average 2.9 percent lower than a year earlier and 0.9 percent higher than the previous month
In January 2026, industrial producer prices were on average 2.9 percent lower than a year earlier. Domestic sales prices decreased by 2.8 percent and export sales by 2.9 percent compared...
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Gorenje chooses football legend Luka Modrić as its brand ambassador
An iconic athlete joins Gorenje’s international communications: the leading European home appliance brand has entered into a strategic partnership with world-famous footballer Luka Modrić. The partnership brings together a brand...
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Tork at SIRHA Budapest: hygiene, efficiency and sustainability for the HoReCa sector
Tork, the leading manufacturer of hygiene solutions for the hospitality industry, will be present at the SIRHA Budapest exhibition, the leading food and hospitality trade fair in Central Europe this...
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Szallas.hu: Budapest, Hajdúszoboszló and Eger are the favorites of domestic travelers in spring
In the spring, Budapest, Hajdúszoboszló, Eger, and in the summer, Siófok, Hajdúszoboszló and Gyula may be the most common choices of domestic travelers – the Szallas.hu portal reported to MTI...
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Veganuary inspires millions of people in the UK
Veganuary continues to be an important sales period for British retailers: according to YouGov data, more than a third of British adults plan to buy plant-based products in January. This...
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GLP 1: passing hype or a lasting trend?
The rapid global adoption of GLP‑1-based weight‑loss drugs is already reshaping food consumption patterns. Originally developed for diabetes, these medications significantly reduce appetite, which in turn lowers calorie intake and...
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Hungarian world first: AI calculator calculates how much a company will lose during the flu season and how much can be saved by using preventive technologies
While 3.3 percent of GDP in Europe is lost due to sick leave, a Hungarian innovation, the joint development of Resysten and PeakX, is the first in the world to...
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New members are flocking to voluntary funds at an unprecedented rate
Voluntary pension funds registered more than 40 thousand new members last year, which has not been the case for many years: meanwhile, the number of members of health funds increased...
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Richter CEO: profitability improved in all business lines, high single-digit revenue growth possible
Cost levels and profitability have improved in all business lines, and this year pharmaceutical production revenues may achieve high single-digit growth adjusted for exchange rates – said Gábor Orbán, CEO...
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Apenta+ ISOTONIC
We are expanding the Apenta+ selection with a new range of isotonic sports drinks, in three flavours: mixed fruit, cactus and pineapple Contact: Maspex Olympos Kft. 6032 Nyárlőrinc, Fő u. 1....
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Apenta+ ACTIVE, Apenta+ KICK
The new addition to the Apenta+ non-carbonated range also comes in a new colour: purple Apenta+ ACTIVE in dragon fruit-guava-hibiscus flavour combination, containing 450mg of calcium per bottle, as well...
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The Store of the Future opens again at the SIRHA Budapest exhibition! (Part 4)
SIRHA Budapest is one of Central and Eastern Europe’s leading international food industry and HoReCa trade fairs, welcoming professionals for the seventh time between March 3 and 5, 2026 at...
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Spring whirlwind at the 60th anniversary EuroShop trade fair
Ildikó Kátai from the location The sudden spring sunshine also lured visitors to the outdoor areas of the Düsseldorf fairgrounds. On the benches and around the buffets, those who have...
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The economic sentiment index deteriorated in the euro area and the EU in February, but improved in Hungary
The economic sentiment index in the euro area and the European Union deteriorated in February compared to the previous month, while it improved in Hungary, according to final data released...
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The GKI business climate index rose in February
According to a survey by GKI Economic Research Ltd. – conducted with the support of the EU – consumers’ prospects improved noticeably in February, while those of companies remained practically...
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After 10 million orders shipped, a new era begins at Kifli.hu: Hungarian CEO takes over
A new chapter begins in the history of Kifli.hu. As of February 1, 2026, Dániel Szabó will fill the position of commercial director and managing director of Kifli.hu Shop Kft.,...
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Zsófia Bánhegyi is the marketing, communications and public relations director of HUN-REN
A strategically-minded, internationally recognized expert has joined the management of the HUN-REN Hungarian Research Network: the position of marketing, communication and public relations director of the organization is held by...
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KSH: in January, the number of guests increased by 5.3 percent and guest nights by 3.6 percent compared to a year earlier
In January 2026, nearly 1.1 million guests spent approximately 2.4 million guest nights in tourist accommodation (commercial, private and other). The number of guests was 5.3 percent higher and the...
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EU poultry meat rules are changing: the 12-week limit for “free-range” labeling is being relaxed during a pandemic
The European Commission has adopted a delegated regulation updating the marketing standards for poultry meat: the regulation supplements the EU framework regulations (2026/343/EU and 1308/2013/EU) and repeals the previous Commission...
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The domestic mushroom market is concentrating: the number of producers has dropped to under a hundred, exports remain strong
Hungarian mushroom production remains a significant sector: tens of thousands of tons of mushrooms are produced domestically every year, a significant portion of which is exported. At the same time,...
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Bonduelle achieves B Corp™ certification worldwide
Bonduelle has been awarded the B Corp certification, one of the most recognized international certifications for sustainable and responsible corporate governance. The recognition confirms that the company’s operations are centered...
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Timeless design with Porotherm bricks: Mammut’s new food court opens
The character of the renewed Mammut gastro space is defined by the raw, authentic use of materials, in which Porotherm bricks play a prominent role as visible interior design elements....
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