News and articles
KSH: The volume of exports of food, beverages and tobacco increased by 6.8 percent, while imports increased by 9.8 percent
In December, the trade balance surplus was 333 million euros, a decrease of 28 million euros compared to a year earlier. The volume of exports was 3.8 percent higher and...
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Almost 6 thousand products now bear the 20-year-old Hungarian Product trademark
The trademark system has developed cooperation with more than 250 domestic enterprises over 20 years, and today almost 6 thousand products and services bear the Magyar Termék trademark – Magyar...
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Food industry sales prices increased by 2.4 percent
In December 2025, industrial producer prices were on average 3.4 percent lower than a year earlier. Domestic sales prices decreased by 1.9 percent and export sales by 4.1 percent compared...
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The GKI business climate index started 2026 with a minimal decline
According to a survey by GKI Economic Research Ltd. – conducted with the support of the EU – consumers’ prospects in January did not change compared to December, but those...
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BioTech USA investment program creates 100 new jobs
One hundred new jobs have been created thanks to BioTech USA’s latest investment program of approximately 9.5 billion forints, which clearly demonstrates how much domestic companies have been able to...
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Gábor Berkó is the new Managing Director of Mondelēz International in Hungary
Mondelēz International announced that it has appointed Gábor Berkó as Managing Director of Hungary, effective January 2026. Gábor Berkó has more than two decades of international experience in the consumer...
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SZÉP card reached its peak in December
The SZÉP card reached its peak in December, with usage increasing by 42 percent – the Ministry of National Economy (NGM) announced on Thursday. According to the ministry, the SZÉP...
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Fewer contracts, higher value: the share of SMEs has increased
The Public Procurement Authority has published its 2025rapid report, which provides a comprehensive picture of the operation of the domestic public procurement market, its main trends, and the development of...
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The confectionery industry association initiated a consultation to extend the 5+1 government package of measures to pastry shops
The Hungarian Confectionery Industry Association initiated negotiations with the government and contacted Minister of National Economy Márton Nagy to achieve the extension of the recently announced 5+1 government package of...
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Tourism had an outstanding year
Last year was a strong year for tourism: tourist accommodation registered 7.3% more guests, a total of nearly 19.5 million, and their total revenue was also 12% higher than in...
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East meets West: 17 Hungarian companies at Gulfood in Dubai
The Agricultural Marketing Center will once again participate with an independent community stand at the Gulfood International Food Industry Exhibition in Dubai, one of the world’s most significant food industry...
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Safety net for Hungarian consumers – broad cooperation with authorities
A comprehensive cooperation agreement has been signed by ministries and authorities playing a key role in the consumer protection institutional system in order to ensure faster and more coordinated action...
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Szallas.hu: Lake Balaton was a determining factor among domestic travelers last year
The popularity of Lake Balaton among domestic travelers continues to be decisive, last year the ranking of settlements was led by Budapest, Siófok and Eger; More than a quarter of...
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Stability is at a standstill: a difficult year awaits Hungarian workers
While the economic environment is more uncertain than at any time in recent years, the sense of security and vision of the future of Hungarian workers has also been shaken....
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K&H: one of the most important documents of the “financial lesson” arrives
In January, banks send their customers a unified fee statement. Although its name sounds official and complicated at first, it is actually a simple summary of how much the services...
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IBM’s revenue and profit both grew in the final quarter of last year
The revenue of the American technology company International Business Machines (IBM) increased more strongly than analysts expected in the last quarter of last year, while its profit also increased. According...
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Half of Germans Would Order More Online if Same‑Day Delivery Were Guaranteed
A recent YouGov survey shows that nearly half of German consumers would shop online more frequently if they could receive their orders on the same day. The study, conducted on...
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Mobile networks also receive extra attention in the unusual cold
The harsh weather experienced in recent weeks poses challenges not only for us. The extreme cold can also affect the mobile network, so the infrastructure provider must be prepared so...
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Garden thyme is the herb of the year in 2026
The Medicinal Plant Section of the Hungarian Society of Pharmacology has chosen garden thyme as the herb of the year in 2026, continuing the initiative launched in 2013, which aims...
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A new player has appeared on the Hungarian online insurance brokerage market, simplebiztos.hu is launched
A new player has appeared on the Hungarian online insurance brokerage market, SimplePay Zrt. and Hungarikum Biztosítási Alkusz Zrt. have launched simplebiztositas.hu, a new, fully online insurance brokerage platform –...
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The number of Hungarians visiting Croatia has slightly decreased
The number of Hungarian guests decreased by less than one percent and the number of guest nights by three percent in Croatia last year, where overall record tourist traffic was...
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Absolut and Tabasco unite for spicy vodka as consumers crave heat
Absolut Vodka and Tabasco are launching a co-branded spicy vodka, combining the Swedish distiller’s premium spirit with a natural essence derived from the fermented, aged red pepper mash used in...
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Auchan Retail Advances Plan To Franchise Majority Of French Supermarkets
Auchan Retail is moving forward with its transformation project with Groupement Mousquetaires in France, aimed at revitalising its supermarket format. The project, announced in November 2025, which aims to address...
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Agrometeorology: soil recharge is slow in the central part of the country
The central part of the country is in great need of further precipitation, because the autumn-winter recharge of the soils here is quite slow, with a lot of moisture still...
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“Proven recipes and new waves” – trade marketing in the coming years (online, free conference)
Thursday, February 12, 2026 9:00-16:00 This year, we invite you to time travel in trade marketing: we’ll look at what has worked well for decades and is still delivering stable...
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Hungarians view smart homes as an investment – MediaMarkt research
We can forget the image that the smart home is a toy for the rich, where the electricity is turned on by clapping. By 2026, technology will be pure mathematics...
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We gained 4,500 years back in six years – this is how Kifli.hu changed shopping
Kifli.hu was launched six years ago. The online supermarket has now completely transformed the way many people think about shopping. Kifli has delivered more than ten million orders so far,...
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Price reduction: Milk under 200 HUF at PENNY
From January 29, Cirmi UHT milk with a fat content of 1.5% will be available at an exceptionally favorable price in PENNY stores. The product will be available on shelves...
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NGM: Domestic tourism closed another record year in 2025
In 2025, domestic tourism closed another record year: nearly 20 million guests spent about 47 million guest nights in Hungarian accommodations – the Ministry of National Economy (NGM) highlighted in...
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Hungarian food industry companies present themselves in Dubai
Seventeen Hungarian food industry companies will be presenting themselves in Dubai, at one of the world’s most significant professional events organized by the Agricultural Marketing Center (AMC), AMC announced to...
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