News and articles
Tariffs, protection and pipe dreams
György Jaksity, chairman of the board at Concorde once again gave a presentation at the Business Days conference. The speaker called attention to the fact that the world’s economic and...
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Trade magazin projects at the SIRHA Budapest 2026 trade show
The official journal of the SIRHA Budapest 2026 trade fair is once again Trade magazin. The 2026/2-3 issue of the magazine will provide Sirha visitors with details of the event and we...
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Trend-following milk desserts
Despite economic hardship and shoppers spending more cautiously, the milk dessert category is growing. About 40% of sales is realised in the discount supermarket channel. This article is available for...
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Safe vegetable fermentation
Home fermentation is undergoing a renaissance, adding variety to the winter diet./ This article is available for reading in Trade magazin 2025/11. Sauerkraut, kimchi and beet kvass aren’t only healthy...
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Kaufland tests telemedicine service in Germany
Kaufland Germany has launched a new telemedicine service at its Mosbach store, in collaboration with the Sana MVZ am Stiftsberg medical centre: the 54m² S Medical Room is located in...
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Sparkling wine 2025
This article is available for reading in Trade magazin 2025/11. According to András Csomay, marketing manager of Törley Sparkling Wine Cellars, in recent years the company’s sales have shifted towards higher-value products....
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Új FINO VEGAJÓ plant-based yogurt alternative for gut health
Fino’s new Vegajó’s product line is a plant-based yogurt alternative for those who can’t consume dairy products or would like to try something new and vegan. It is available in...
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The Hungarian Confederation of Economic Workers also spoke out regarding the inflation data
The consumer price index has decreased further, within which the inflation figure for food excluding catering services is particularly low at 0.6. The ideal moment has come to eliminate the...
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KSH: in November, consumer prices exceeded the values of the same month of the previous year by an average of 3.8 percent
In November 2025, consumer prices were 3.8 percent higher on average than a year earlier. Compared to October, prices were 0.1 percent higher on average, the Central Statistical Office (KSH)...
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In addition to jelly and marzipan Christmas candy, there are more and more specially flavored Christmas desserts on offer
Shoppers can choose from a wide range of Christmas candy in Hungary this year, with manufacturers offering not only traditional flavours but also many special new products for the holiday...
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FAO: International food prices have been declining since September
The Food and Agriculture Organization of the United Nations (FAO) has released its latest report on the World Food Commodity Index, which shows that food prices continued to decline in...
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Holiday shopping rush: Prices in domestic stores are updated within seconds
This has been a busy year for retail: shifting consumer sentiment, intensifying competition, and accelerating technological developments have shaped the market. As the year-end shopping season approaches, the role of...
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Stuffed cabbage is the most Christmassy dish of Hungarians
Half of Hungarians are obsessed with fish soup at Christmas, and even more with stuffed cabbage. The majority would be fine without Zserbó and gingerbread, but a holiday is not...
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We took you on a flight! (Part 2)
On 22-26 September Trade Airlines took care of more than 1,100 passengers at the airport set up in Hunguest Hotel Pelion in Tapolca. At the Business Days conference organised by...
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This is how Hungarians prepare for holiday shopping
The majority of Hungarian households are preparing for the festive season thoughtfully this year as well: most of them put together a Christmas menu for 20-40 thousand forints, while poultry,...
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The big winners of Hungarian e-commerce are the customers: GLS and DPD have signed a strategic partnership for even more flexible package collection
The domestic logistics sector has reached a significant milestone: GLS Hungary has opened its ATM network to other service providers, and DPD Hungary is the first partner to enter this...
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Auchan is offering special holiday opening hours
Auchan is preparing for the Christmas season in a special way this year: their fresh and ready-to-cook fish selection includes 11 freshwater and 13 marine fish species, and 16 stores...
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The margin freeze changed things in the bologna and other cold cut categories
While the margin freeze favoured manufacturer brands in the bologna category, private labels strengthened among cold cuts, which weren’t affected by the government measure. This article is available for reading...
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Companies exporting holiday decorations could have achieved a profit of up to 17% this year – if they had hedged their currency risk at the beginning of the year
Although December is all about Christmas lights, glittering decorations and trade, for companies exporting holiday decorations, it is actually just the final step in a process that began months earlier....
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Plant-based dairy market could grow to USD 34bn by 2030
According to a recent forecast by MarkNtel Advisors, the global plant-based dairy market could reach USD 34bn by 2030. This article is available for reading in Trade magazin 2025/12-2026.01 It...
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NKFH-NAV action at the customs border – goal: to filter out dangerous products ordered from online platforms
The National Trade and Consumer Protection Authority (NKFH) and the National Tax and Customs Authority (NAV) inspected products ordered from third countries on online platforms at Liszt Ferenc International Airport....
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Kifli.hu is expanding eastward
From December 8, the service of Kifli.hu will be further expanded, so customers can now enjoy the benefits of convenient, fast and reliable online shopping at 23 new locations in...
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The “Catch it!” fish campaign is in full swing
The “Kapj rá!” fish consumption campaign continues with renewed vigor, aiming to make fish dishes a part of everyday nutrition. During the promotion, which will restart in 2025, fish consumption...
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Visa Black Friday elemzés: kiemelkedő vásárlási kedv és fokozott biztonság
This year’s Black Friday brought outstanding traffic again: according to data from Visa, one of the world’s leading digital payment service providers, consumer spending in Hungary increased by 18% compared...
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Companies’ recruitment plans predict a gradual economic recovery
Domestic companies have slowly improving employment plans for the beginning of next year: in the first quarter of 2026, 29 percent of Hungarian employers plan to expand their current workforce,...
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DélKERTÉSZ: A bottle of love
The most beautiful gift is often the one that takes a little time and attention. With the help of the experts at DélKertÉSZ, we have collected three recipes that are...
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Some of SIRHA’s partners
This article is available for reading in Trade magazin 2025/12-2026.01 Italy is the guest country Italy will be the guest country at Sirha Budapest 2026, as ITA celebrates its 100th anniversary. The...
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Already a reality in Prague, Budapest next? – foodora tested robot delivery
Foodora is starting a new era in the Czech Republic: it is launching robotic delivery of hot meals and groceries in Prague. The test project is taking place in the...
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Nestlé invests GBP 28m in British instant coffee factory
Nestlé is investing GBP 28m to upgrade its instant coffee factory in Dalston, northwest England. This article is available for reading in Trade magazin 2025/12-2026.01 The investment will be used...
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Could there be a turnaround?
Contrary to many other analyses of consumption among younger generations, data from this year’s representative survey commissioned by the National Council of Wine Communities (HNT) reveals: young adults are turning...
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