News and articles
The Store of the Future opens again at the SIRHA Budapest exhibition! (Part 4)
SIRHA Budapest is one of Central and Eastern Europe’s leading international food industry and HoReCa trade fairs, welcoming professionals for the seventh time between March 3 and 5, 2026 at...
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Spring whirlwind at the 60th anniversary EuroShop trade fair
Ildikó Kátai from the location The sudden spring sunshine also lured visitors to the outdoor areas of the Düsseldorf fairgrounds. On the benches and around the buffets, those who have...
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The economic sentiment index deteriorated in the euro area and the EU in February, but improved in Hungary
The economic sentiment index in the euro area and the European Union deteriorated in February compared to the previous month, while it improved in Hungary, according to final data released...
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The GKI business climate index rose in February
According to a survey by GKI Economic Research Ltd. – conducted with the support of the EU – consumers’ prospects improved noticeably in February, while those of companies remained practically...
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After 10 million orders shipped, a new era begins at Kifli.hu: Hungarian CEO takes over
A new chapter begins in the history of Kifli.hu. As of February 1, 2026, Dániel Szabó will fill the position of commercial director and managing director of Kifli.hu Shop Kft.,...
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Zsófia Bánhegyi is the marketing, communications and public relations director of HUN-REN
A strategically-minded, internationally recognized expert has joined the management of the HUN-REN Hungarian Research Network: the position of marketing, communication and public relations director of the organization is held by...
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KSH: in January, the number of guests increased by 5.3 percent and guest nights by 3.6 percent compared to a year earlier
In January 2026, nearly 1.1 million guests spent approximately 2.4 million guest nights in tourist accommodation (commercial, private and other). The number of guests was 5.3 percent higher and the...
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EU poultry meat rules are changing: the 12-week limit for “free-range” labeling is being relaxed during a pandemic
The European Commission has adopted a delegated regulation updating the marketing standards for poultry meat: the regulation supplements the EU framework regulations (2026/343/EU and 1308/2013/EU) and repeals the previous Commission...
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The domestic mushroom market is concentrating: the number of producers has dropped to under a hundred, exports remain strong
Hungarian mushroom production remains a significant sector: tens of thousands of tons of mushrooms are produced domestically every year, a significant portion of which is exported. At the same time,...
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Bonduelle achieves B Corp™ certification worldwide
Bonduelle has been awarded the B Corp certification, one of the most recognized international certifications for sustainable and responsible corporate governance. The recognition confirms that the company’s operations are centered...
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Timeless design with Porotherm bricks: Mammut’s new food court opens
The character of the renewed Mammut gastro space is defined by the raw, authentic use of materials, in which Porotherm bricks play a prominent role as visible interior design elements....
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Tuned to efficiency
In 2025 demand for digital solutions remained strong in the HoReCa sector, expanding in several areas while becoming more clearly targeted. This article is available for reading in Trade magazin...
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Unprecedented collaboration: more than 6,000 homeless and shelter animals receive support
Auchan Retail Hungary’s national pet food collection exceeded all expectations: in two days, an unprecedented collaboration was created in Auchan stores for homeless and sheltered animals. On February 14-15, 261...
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Sándor Czomba: net earnings are rising faster than gross earnings
For months now, it has been clear that net earnings have been growing at a higher rate than gross earnings, the State Secretary for Employment Policy at the Ministry of...
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Lovers flew to Budapest: 55% more foreigners arrived for Valentine’s Day weekend
This year, 55% more foreign travelers arrived in Hungary over the Valentine’s Day weekend than the same period last year, according to Kiwi.com data. Most of them traveled to the...
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NGM: Hungarian tourism started 2026 with vigor
In 2025, domestic tourism had a record year, with an ever-larger number of guests – 20 million – spending an ever-larger number of guest nights in Hungarian accommodation. This year...
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Generation Z: new rules on the labour market
A report entitled “Gen Z as Employees” was prepared by Quantum Digital Student Cooperative in August 2025, in collaboration with partners (Diverzum, SteiGen, PwC and DreamJobs). The report promises to...
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Albert Heijn adds 100 new gluten-free products
Albert Heijn is introducing at least 100 new gluten-free products this year for customers with gluten sensitivity and coeliac disease. This article is available for reading in Trade magazin 2026/02-03...
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Monster Viking Berry
Viking Berry was inspired by wild northern berries and Scandinavian fruits, blending real fruit juices and exotic flavours to create a completely new taste experience. Contact: Coca-Cola HBC Magyarország Kft. Contact...
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Carlsberg, PepsiCo set out Poppi UK launch plans
The brand will be produced and distributed in the UK by Carlsberg Britvic, PepsiCo’s bottling partner and the local arm of Carlsberg. PepsiCo is launching its prebiotic soda brand Poppi...
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Austria to Label “Shrinkflation” Starting in April
Austria will introduce mandatory labeling for shrinkflation from April, requiring major supermarkets and drugstores to warn customers when product quantities decrease without a corresponding price reduction. The law, passed by...
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Masterplast closed the last quarter of 2025 with record turnover
Masterplast Plc. achieved consolidated sales revenue of 60.9 million euros in the fourth quarter of 2025, an 83 percent increase over the previous year, which is the highest quarterly turnover...
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Spain to ban sale of energy drinks to under 16s
Spain would ban the sale of energy drinks to those under 16, Pablo Bustinduy, the minister responsible for social rights and consumer protection, announced in Barcelona on Wednesday. “It has...
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K&H: the best digital bank, easy and fast
For the third consecutive year, K&H Group has won the “Best Digital Bank in Hungary” award from the renowned British financial magazine, Global Banking and Finance Review. The citation emphasized...
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Every second German drinks plant-based
According to a recent survey by Danone, done in collaboration with market research institute Innofact, 49% of the German population drinks some form of plant-based milk substitute. This article is...
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Carrefour Poland Doubles Retail Media Revenue
Carrefour Poland doubled its retail media revenue in 2025, reflecting the rapid growth of this channel within its sales-and-communications strategy. In partnership with adQuery, the retailer now allows advertisers in...
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Tourism Business Index: improving sentiment, but the sector remains in the red
In February 2026, the Tourism Business Index (TKI) stood at -5 points on a scale between -100 and +100, meaning that sector players perceived their situation as slightly negative. The...
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Levente Balogh announces a revolution in the quality dairy products market
Levente Balogh joins A2 Tej Trade Kft. as a strategic investor and managing director, which is launching innovative, premium quality A2 dairy products on the domestic market. The professional background...
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Lamb Days – Gastronomic Adventure is coming again on March 28–29!
Lamb Days will be held again on March 28–29, during which restaurants across the country will welcome guests with unique, special dishes created for the occasion. The program series, which...
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Table reservations for National Restaurant Week start with unchanged prices
The 29th DiningCity National Restaurant Week will start this spring with unchanged prices. This time, for 18 days, between March 12 and 29, excellent representatives of domestic restaurants will present...
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