News and articles
The Hungarian Food Book is 50 years old
The Hungarian Food Code (Codex Alimentarius Hungaricus) is one of the most important pillars of food safety and quality food production in Hungary, the foundations of which were laid in...
Read more
ZEW: Economic expectations worsened in Germany and the euro area in February
Economic expectations deteriorated in Germany and the eurozone in February, according to a report by the ZEW economic research institute on Tuesday. The ZEW – Leibniz Centre for European Economic...
Read more
NKFH: inspections focus on discount prices and customer deception
The National Trade and Consumer Protection Authority (NKFH) and the government agencies under its professional management will continue to inspect traditional retail units nationwide in 2026. The aim of the...
Read more
0.5 percent of Hungarian GDP is related to Nestlé’s domestic operations
Nestlé is present on the Hungarian market with three factories, 42 brands and more than 1,000 products, but the company’s impact on the economy is much greater than what would...
Read more
Ham seasons: the bad, the better and the good (?)
Two years ago the Easter season was still affected by rising prices, resulting in a significant decline on the ham market. Last year the mood was different, with this season...
Read more
Wolt’s financing program offered 1 million euros in loans domestically in six months
Since its launch in August last year, Wolt’s merchant partners have received a total of 1 million euros in loans from the company’s financing program – the company operating the...
Read more
PwC Global CEO Survey: CEO confidence at a five-year low
One of the strongest indicators in this year’s PwC Global CEO Survey is that the revenue expectations of CEOs have dropped to a five-year low: only 30% of respondents say...
Read more
Hungarian beer magazine celebrates with rosé beer
The Hungarian beer magazine is celebrating its tenth birthday with a truly special beer. The product, jointly produced by Beerporn.hu and the Etyeki Sörmanufaktúra, is dry, like champagne, and its...
Read more
Dubai Mochi rice cake recalled
Dubai Mochi rice cake labeled gluten-free has been withdrawn from circulation due to gluten content – the National Trade and Consumer Protection Authority (NKFH) drew attention to this in a...
Read more
The Year of the Horse – Culinary trends in 2026
According to Chinese astrology, 2026 is the Year of the Horse. Predictions foresee breakthroughs, innovations and rapid changes. Our annual trend forecast is based on the analyses of global food...
Read more
Cybersecurity, digital payment – new episodes added to the K&H Vigyázz, KáPé! vlog
New chapters have been added to the K&H Vigyázz, széll, pénz! vlog for students, starring KáPé, the animated vlogger who makes the world of modernity, including digital banking and conscious...
Read more
Gross from 600 thousand to 1.5 million: numbers also reduce the anxiety of career starters
On March 10–11, career anxiety will receive therapy: nearly 100 companies, starting salary ranges ranging from 600 thousand to 1.5 million forints gross, and real conversations await students at the...
Read more
KitKat F1 car icon
In 2026 KitKat is going to activate its Formula 1® partnership in Hungary. The iconic chocolate will also be available in an iconic shape from February: each bag will contain...
Read more
CINEMART COFFEE
CINEMART COFFEE brings the spirit of Southeast Asia to life with a cup of exotic brew. ECHO NOIR is a characteristic, low-acidity Robusta-based blend, while FLATLIGHT offers a softer, silkier...
Read more
Vision Express launches eyeglass subscription in Hungary
Vision Express is introducing a glasses subscription scheme in Hungary, which offers a monthly fee, predictable cost solution instead of the classic, one-time larger purchase of glasses, and pushes the...
Read more
Stagflation and structural erosion in transportation: the profit recession of the Hungarian SME transportation sector has been going on for nine quarters
NiT Hungary draws attention to the latest sector analysis, the DigiLog Consulting KFX report, that the domestic road freight transport sector, which provides a significant share of GDP, has reached...
Read more
EFO changes 2026: the 120-day ceiling could cause serious headaches for casual workers
Since March, the number of casual work opportunities has increased dramatically in many sectors, and employers often choose simplified employment (EFO) to fill them. However, few people expect that from...
Read more
It isn’t about Rossmann this time
This year Rossmann’s image campaign is based on a simple, relatable truth: it shows how the drugstore chain can be present and add value to its customers’ lives in everyday...
Read more
When can the boss call outside of working hours?
Communication outside of working hours is one of the most sensitive issues between the company and the employee everywhere. Corporate cultures differ, and although there are clear regulations for this,...
Read more
AM: Ministry of Agriculture pays special attention to supporting the horticultural sector
The Ministry of Agriculture is supporting farmers who suffered frost damage last spring with several tools and new tenders, the State Secretary responsible for agriculture said in a statement from...
Read more
Unilever and Google Cloud Partner to Pioneer Next Generation of Consumer Goods Technologies
Unilever and Google Cloud today announced a five-year partnership to accelerate Unilever’s business transformation through its use of Google Cloud’s advanced AI, data, platform and next-generation marketing capabilities. The partnership will help drive growth...
Read more
New B2B trade fair format for dog supplies launches in Cologne
Koelnmesse is expanding its trade fair portfolio: With spoga dog powered by ZZF, a new independent B2B trade fair format for the providers of dog supplies is being launched from...
Read more
Chinese walnuts are taking over the Hungarian market
According to data from the Hungarian Central Statistical Office, the walnut production area in Hungary is 8,050 hectares. The walnut harvest in 2024 was 4,680 tons, 15 percent less than...
Read more
Lidl Netherlands Aims For 46% Healthy Food Sales By 2030
Lidl Netherlands is aiming for 46% of its food sales to align with the Dutch ‘Wheel of Five’ dietary guideline by 2030. The updated goal, part of the retailer’s healthy...
Read more
II. Green Gastronomy – Marketing Communication Workshop organized by the MMSZ HoReCa and Green Section
The 2nd Green Gastronomy – Marketing Communications Workshop is jointly organised by the HoReCa and Green Sections of the Hungarian Marketing Association (MMSZ) within the framework of the SIRHA Budapest...
Read more
Retail sales of organic products in Hungary increased by 13.9% – our country is the second fastest growing market in the European Union
The latest statistics on global trends in organic farming have been released. The latest data for 2024 is summarized in the statistical yearbook “The World of Organic Agriculture”, which the...
Read more
Nearly 140 domestic suppliers, 60% growth – SPAR Regions Treasures program accelerates with AI solutions
The SPAR Hungary Regions Treasures program expanded further and achieved significant growth in 2025, so a total of 569 products from 139 domestic small producers and businesses are now available...
Read more
The keys to corporate growth in 2026: AI, acquisitions and rapid transformation
Despite global uncertainty, CEOs remain confident in their companies’ growth this year, according to EY-Parthenon’s latest international survey of 1,200 decision-makers in 21 countries. In an unpredictable geopolitical environment, respondents...
Read more
The Milk Product Council and the Hungarian Product Nonprofit Ltd. are organizing a campaign targeting consumers
Due to the increasingly serious milk market crisis, the Milk Interprofessional Organization and Product Council and the Hungarian Product Nonprofit Kft. are organizing a campaign targeting consumers – the participants...
Read more
Davos 2026: the risk premium has appeared on store shelves
On 19-23 January 2026 the 56th annual meeting of the World Economic Forum (WEF) was held in Davos-Klosters, Switzerland. Nearly 3,000 participants from more than 130 countries attended, including some...
Read more
