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Packaging market sitting on a roundabout
At the moment the packaging market is shaped primarily by EU and domestic legal requirements. The most important regulatory factors include the PPWR (the EU’s new Packaging and Packaging Waste...
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New standards and new directions in cardboard packaging
In 2025 everything is about renewal in the packaging sector. This article is available for reading in Trade magazin 2025/11. The tightening of EU and domestic regulations is fundamentally shaping...
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Are you in the book? – Superbrands evaluated once again in 2025
In Hungary the Superbrands Programme has been recognising brands that stand out from their competitors since 2004. In 2025 the programme awarded the Superbrands and Business Superbrands titles to 500...
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“The reverse vending machine system is 20th century technology in the 21st century”
An interview with Miklós Nagy, technical secretary of the Hungarian Association of Packaging and Material Handling (CSAOSZ). This article is available for reading in Trade magazin 2025/11. What do you...
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Food & Label Trade Day for the fourth time
On 16 September Ökosys Zrt. and Dr Ágnes Szegedyné Fricz organised the Food & Label Trade Day. Guest writers: Éva Sebestyénné Szakál (Ökosys Zrt.) és dr. Ágnes Szegedyné Fricz This...
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Conscious choices instead of reactions: what matters to European consumers today
According to data from the YouGov Household Panel and the Behaviour Change research, while some consumers feel that the financial pressure on them has eased, others continue to face persistently...
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There is still room for growth in Hungarian stores
There was a small growth in retail sales in August. According to calendar-adjusted data, volume sales increased by 2.4% year-on-year and by 0.8% compared to July. This article is available...
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Export champions and innovative candies
In October the Association of Hungarian Confectionery Manufacturers (Hunbisco) and the Committee of European Sugar Users (CIUS) held a roundtable discussion in Budapest. This article is available for reading in...
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Global supply outlook favourable for key food commodities
According to a report released on 3 October by the Food and Agriculture Organization of the United Nations (FAO), the global market index for food commodities declined a bit in...
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No promotions, no shopping
The majority of Hungarian shoppers prefer to spend when they see a promotion. This article is available for reading in Trade magazin 2025/11. According to a survey by Árukereső.hu, 57%...
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Industrial production is still declining in Hungary, but it is growing in the EU
Industrial production in the EU grew by 1.8% in July 2025 compared to July 2024, according to a recent analysis by GKI. This article is available for reading in Trade...
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Onions have become much more expensive
According to data from AKI PÁIR, the producer price of brown-skinned onions (harvested this year) at the Budapest Wholesale Market was HUF 276/kg, exceeding the average price in the same...
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NÉGYOSZ did a lot for plant-based foods in the summer
The summer of the National Association of Plant Based Food Manufacturers and Distributors (NÉGYOSZ) was busy with elections, festivals and professional events. This article is available for reading in Trade...
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Vegan scrambled eggs at 30,000 feet
On 5 October American Airlines expanded its in-flight menu with a new vegan breakfast option: Just Egg plant-based scrambled eggs with hash browns, vegan cheese, spinach, corn and California peppers....
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Protein intake: underrated plant sources in the Hungarian diet
According to a nationwide survey commissioned by Danone Magyarország, half of adults are unsure whether they consume enough protein, while plant-based protein sources continue to be less important in public...
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Safe vegetable fermentation
Home fermentation is undergoing a renaissance, adding variety to the winter diet./ This article is available for reading in Trade magazin 2025/11. Sauerkraut, kimchi and beet kvass aren’t only healthy...
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Saveggy develops edible plant-based cucumber packaging
Swedish start-up Saveggy has developed a breakthrough solution to replace plastic packaging for cucumbers: the edible plant-based coating is made from rapeseed oil and gluten-free buckwheat oil, keeping the product...
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Demand for plant-based protein is the engine of the European nut market
In 2024 the European Union maintained its leading position on the global nut market, importing around EUR 6bn worth of nuts. This article is available for reading in Trade magazin...
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Responsible Gastro Hero Foundation: a sourdough and kombucha sharing campaign
Marking World Food Day on 16 October, the Responsible Gastro Hero Foundation is launching a community fermentation campaign, titled “Share your kombucha! Share your sourdough!” This article is available for...
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In Germany more than half of ALDI SÜD’s offering is plant-based
ALDI SÜD’s latest Nutrition Report reveals that 56.4% of the chain’s food selection is now plant-based, while animal-based products account for 43.6%. WWF’s extended calculation method was used to determine...
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Premium drink, premium literature
In early November a truly special event took place in the Unicum House: at the beck@grecsó musical duo’s evening prose, poems and songs – written jointly by songwriter and writer...
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Hungary among the leaders in European fresh vegetable exports
According to data from the International Trade Center (ITC), Hungary retained its place in the top 10 of European fresh vegetable exporters in 2024, with total exports worth EUR 412.4m....
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IKEA celebrates the 40th birthday of Swedish meatball with a plant-based falafel
IKEA’s iconic Swedish meatball, the köttbullar, is celebrating its 40th anniversary this year, which the company is commemorating with the introduction of a new dish: chickpea-based falafel will be available in...
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The power of fragrances
On the domestic perfume market demand continued to strengthen in 2024, realising outstanding growth in both value and volume. According to NIQ data, the category developed by 14.3% in value...
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Makeup trends reimagined
Hungary’s decorative cosmetics market has shown spectacular growth in recent years, but in the first half of 2025 the previous momentum slowed down a bit. This article is available for...
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KSH: retail turnover increased by 3.0 percent compared to the same period of the previous year, while remaining unchanged compared to the previous month
2025. In September, the volume of retail trade turnover increased by 3.4 percent according to raw data, or 3.0 percent adjusted for calendar effects, compared to the same period of...
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Annual inflation in the OECD accelerated to 4.2 percent in September
The annual average increase in consumer prices in the member countries of the Organization for Economic Co-operation and Development (OECD) accelerated to 4.2 percent in September from 4.1 percent in...
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Beyond the bottle
2025 brought moderate but stable growth for the shower gel market. According to Nielsen data, sales of women’s shower gels rose by 3% in value and 7% in volume by...
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Eurozone retail sales fell month-on-month, but rose year-on-year in September
Retail turnover in the eurozone fell in September compared to the previous month, but increased in annual comparison. According to data published on Thursday by the statistical office of the...
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NIQ – a new office with a variety of views
A family atmosphere and a “housewarming” vibe welcomed POPAI members to NIQ’s (NielsenIQ) new office on Deák Square. This article is available for reading in Trade magazin 2025/11. Customer relations...
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