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Zewa Eco Comfort household paper towels
New ZEWA Eco Comfort household paper towels are made from 100% recycled paper, they are 100% biodegradable and unbleached, offering an environmentally friendly solution in the usual Zewa quality. A...
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Get into holiday mood with Mizo cinnamon roll-flavored milk!
In addition to the excitement of Christmas preparations, it is especially nice to enjoy flavours that evoke the holidays. Mizo’s latest limited edition cinnamon roll flavoured milk drink can make...
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Man plans…
After 18 years, in June I left Eisberg and I thought I should write about the positive effects of slowing down. This article is available for reading in Trade magazin...
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Baileys Toffee Popcorn, caramel popcorn flavoured Irish cream
Baileys Toffee Popcorn is a limited edition special flavour experience that combines the aromas of buttery caramel popcorn with the classic sweet creaminess of Baileys, in a bottle – the...
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Werther’s Original Caramel Popcorn and Werther’s Original Salted Caramel Popcorn
Werther’s Original Popcorn has arrived, offering the perfect combination of crispy popcorn and rich, creamy caramel. The product is available in classic caramel and salted caramel flavours. Contact: Distributor: Storck...
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Changing habits
I have written it down quite a few times – just like others did – that life consistently proves: apart from death, the only other certainty in life is change....
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Regina XXL 3 ply kitchen rolls
With its extra-long rolls and maxi-sized, strong but soft sheets, Regina XXL kitchen rolls will be your true companion in the kitchen. Contact: Sofidel Hungary Kft.; e-mail: infohu@sofidel.com...
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Johnnie Walker Black Label Cocktail Kit
The Johnnie Walker Black Label cocktail kit is the perfect gift for festive moments spent together. This stylishly designed box contains the iconic Johnnie Walker Black Label, plus an elegant...
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Eleplant, 75% plant-based spread 200 g
Thanks to its soft texture, the new Eleplant can be spread easily straight from the refrigerator, so the product is ready to be used in any kitchen adventure without having...
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Delhaize rolls out private label hybrid products in Belgium
This fall Delhaize Belgium is introducing a new private label hybrid product line, in which some of the animal ingredients are replaced with plant-based ones. This article is available for...
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Aldi Belgium’s energy drink begins European conquest
Since its launch in 2002 Aldi Belgium’s private label energy drink, Golden Power, has grown to become Belgium’s most popular and biggest drink brand. This article is available for reading...
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Lidl unveils its largest logistics centre in Spain
Lidl has opened a new logistics hub in Martorell, Barcelona, built with an investment of EUR 140m. This article is available for reading in Trade magazin 2025/11. This is the...
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Food waste in Hungary has dropped by a third in eight years
According to a 2024 survey by the National Food Chain Safety Office (Nébih), Hungarian households throw away an average of 21.5kg of food unnecessarily each year, which represents a 35%...
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The decade of uncertainty
Ipsos has surveyed the opinions of people in more than 40 countries in its study “The Uneasy Decade – Reshaping Society, Technology and the Global Economy”, with the goal of...
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British retailer Tesco helps visually impaired shoppers with new technology
Tesco is the first in the UK to introduce the Be My Eyes app, which provides live video assistance to blind and visually impaired shoppers. This article is available for...
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Ministry of Agriculture eases conditions for Agro-ecological Programme
The Ministry of Agriculture is simplifying the rules of the Agro-ecological Programme (AÖP), which supports sustainable farming: minor errors won’t result in sanctions and the payment rate for partially completed...
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Hungarian webshops under pressure
Although 80% of domestic webshops still expect growth in 2025, the entry of international marketplaces is putting pressure on them: one-third is already experiencing a decline in sales. This article...
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Unbroken growth in smart device payments
Among K&H customers the popularity of smart device payments keeps growing rapidly. This article is available for reading in Trade magazin 2025/11. According to the latest data from the bank,...
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New programme to support the digitalisation of Hungarian businesses
Visa is launching a Digital Payment Programme in Hungary, which aims to prepare micro- and small businesses for a world where consumers are increasingly shopping online and paying digitally. This...
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The digital space is the new mailbox
For Hungarian consumers fast, simple and mobile-friendly interfaces are more important than spectacular visual solutions. This article is available for reading in Trade magazin 2025/11. Research conducted by Shopfully and...
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Latest global phenomena discussed in the Mesterművek business club
Participants gathered on 7 October 2025 in the Mesterművek business club – organised by Hungarian Product Nonprofit Kft. – to listen to presentations that gave an insight into the latest...
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Close to consumers
This article is available for reading in Trade magazin 2025/11. “We have seen stable growth in both the wine and sparkling wine categories over the past year and a half”,...
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Winners of the 2025 Hungaropack Hungarian Packaging Competition
The Hungarian Association of Packaging and Materials Handling (CSAOSZ) announced the 42nd Hungaropack Hungarian Packaging Competition in 2025. This article is available for reading in Trade magazin 2025/11. This year...
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New secretary general at KOZMOS
This article is available for reading in Trade magazin 2025/11. A long and successful period has come to an end in the career of István Murányi, secretary general of KOZMOS,...
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Trade magazin: 2025 brought another shower of awards
We are proud to inform our readers and partners that Trade magazin’s work has been recognised with several awards in recent weeks. This article is available for reading in Trade...
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Duality in wine
This article is available for reading in Trade magazin 2025/11. Domestic wine consumption is declining, says László Romsics, the CEO of Csányi Pincészet Zrt., and this trend can also be...
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Sparkling wine 2025
This article is available for reading in Trade magazin 2025/11. According to András Csomay, marketing manager of Törley Sparkling Wine Cellars, in recent years the company’s sales have shifted towards higher-value products....
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Wineries reloaded: the second generation is coming
Our magazine interviewed Pálma Koch, the president of Junibor – Young Winemakers’ Association. This article is available for reading in Trade magazin 2025/11. How does the professional attitude and vision...
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Could there be a turnaround?
Contrary to many other analyses of consumption among younger generations, data from this year’s representative survey commissioned by the National Council of Wine Communities (HNT) reveals: young adults are turning...
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Style, language and tools
One of the biggest problems the wine industry is facing is the aging consumer base. This article is available for reading in Trade magazin 2025/11. Younger generations find it harder...
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