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THE LATEST ISSUE OF TRADE MAGAZIN HAS BEEN PUBLISHED!
This year, Trade Magazin celebrates its 20th anniversary, and we are pleased to announce that the first issue of this jubilee year (2026/2–3) has been released. The extended digital version...
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My love is trade marketing – Proven recipes and new waves
Three seconds on the shelf, two weeks during the Back to School season, nighttime shopping with QR codes, and increasingly fragmented attention in social feeds – this is the environment...
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How to spend Valentine’s Day around here
Valentine’s Day is all about gift-giving and attention, which is also clearly reflected in bank card transaction data. K&H examined customers’ spending habits in the first two weeks of February:...
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OKSZ on the extension of the margin stop decree
The government – without any professional consultation – extended the margin reduction, i.e. the margin stop decree, until the end of May, which clearly indicates the unpredictability of the regulatory...
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PwC Consumer Loyalty Survey now available for pre-order
Loyalty has become one of the most stable sources of growth, but most companies do not exploit the full potential of loyal customers. PwC Hungary is conducting extensive research on...
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A Hungarian mineral water among the best in the world
Another significant international professional recognition strengthens the good reputation of the Hungarian food and beverage industry: PERIDOT naturally alkaline, low-deuterium ice age mineral water won the main prize of the...
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OTP Bank won the grand prize of the 20th Mastercard – Bank of the Year competition
OTP Bank won the grand prize of the Mastercard – Bank of the Year 2025 program. In one of the most prestigious professional competitions in the Hungarian banking sector, based...
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KSH: in January, consumer prices exceeded the values of the same month of the previous year by an average of 2.1 percent
In January 2026, consumer prices were 2.1 percent higher on average than a year earlier. Consumer prices rose by an average of 0.3 percent in one month, the Central Statistical...
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Oversized packaging not only deceives the customer, but also violates the principles of the circular economy
It often happens that a half-kilo meat product almost getting lost in a disproportionately large plastic tray. Although the indicated weight is correct, the visual appearance is deceptive: the product...
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Hungary also fits into the global commercial impact of Valentine’s Day
Many people associate Valentine’s Day with emotions, gifts and romantic dinners, but in practice it has now become one of the most important seasonal shopping impulses of the year. A...
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New business areas drive growth at CECONOMY – record customer satisfaction and online share
CECONOMY AG (CECONOMY) and MediaMarkt have made a strong start to the new financial year: the first quarter (i.e. October-December 2025), defined by Black November and the Christmas period, is...
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The 8th Meat Industry Professional Day will be held on Shrove Tuesday
We are increasingly confronted with the fact that the importance of consuming meat and animal products in general is being questioned. Moreover, often pseudoscientific misconceptions, sometimes the philosophical approaches of...
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Fashion, drones and sustainability – the new face of agriculture at the AgriTech InnoExpo event
Robots, artificial intelligence, solar panels, vertical farms – and a fashion show where the tractor is the main character. On March 5-6, 2026, one of the most beautiful locations in...
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Return comes first: this is how Hungarian households renovate today
Half of Hungarian households are currently thinking about some kind of housing project: moving, renovating or modernizing. Today, a home is not only a living space, but also a series...
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Chinese courier company comes to Europe: JD.com launches under the name Joyexpress, promises same-day delivery to Joybuy
JD.com has announced its European express delivery service, Joyexpress, which will be launched as part of Jingdong Logistics. The move will serve a new European online retail pilot project, Joybuy,...
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Kometa’s new giant investment in Kaposvár will create four hundred new jobs
The meat processing company Kometa 99 Zrt. is implementing a capacity expansion worth 45 billion forints in Kaposvár, which will create four hundred new jobs in the city – Minister...
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Slovenia’s largest brewery not affected by Heineken Group’s downsizing for now
Slovenia’s largest brewery, Pivovarna Lasko Union, will not be affected by the job cuts announced by the Heineken Group for the time being, the Slovenian company announced. The international brewing...
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New Hungarian record attempt at the jubilee 4 HÍLYSZÍN Kitchen Furniture Exhibition
This year, the country’s largest kitchen technology and home decoration event, the 4 HELYSZÍN Kitchen Furniture Exhibition, will open its doors for the fifth time. On the occasion of the...
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Valentine’s Day on Kifli.hu: in addition to classic favorites, everyday attentions are increasingly coming to the fore
What does Valentine’s Day look like in Hungarians’ shopping carts today, and what goes into it besides the classic gifts? According to Kifli.hu data, traditional favorites are still strong, but...
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January inflation data paves the way for February interest rate cut
Consumer prices in January exceeded the level of a year earlier by 2.1% in Hungary, which is 0.1 percentage point lower than our expectation and 0.3 percentage point lower than...
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Hays Hungary: Hungarian companies expect a much more cautious increase in staff numbers this year
Hungarian companies are expecting a much more cautious increase in staff numbers this year compared to previous years: while in 2025 47 percent of the companies surveyed planned expansion, by...
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SMEs expect a profitable year in 2026
Businesses are expecting financial performance to exceed inflation this year. According to the latest data from the K&H SME Confidence Index for the fourth quarter of 2025, companies are forecasting...
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The GVH is investigating the market for over-the-counter medicines.
The anti-competitive conduct and abuse of dominant position of certain market players may contribute to the high prices of over-the-counter medicines – this is what the Hungarian Competition Authority (GVH)...
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European Court of Auditors: EU Commission proposals affecting the common agricultural policy may cause uncertainty
In the European Union’s 2028-2034 budget, the European Commission’s proposals concerning the financing of the common agricultural policy (CAP) may cause uncertainty and unpredictability and delay the disbursement of funds...
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Walnuts are available at incredible prices
The price of walnuts has increased significantly in Hungary, while the sector is facing increasingly serious challenges. The poor harvest, extreme weather and increasing import pressure are simultaneously worsening the...
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CETIN International, N.V. appoints new CEO
CETIN International, N.V. (“CETIN International”) today announced that Jason King, currently CEO of Yettel Bulgaria, will become CEO of CETIN International, effective May 1, 2026, based in Prague. Jason King...
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The Ministry of Agriculture pays special attention to supporting the horticultural sector
The Ministry of Agriculture is supporting farmers who suffered frost damage last spring with several tools and new tenders, said Imre Hubai, the State Secretary responsible for agriculture at the...
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V4+ agricultural chambers protest European Commission plans
The Czech, Polish, Hungarian, Slovak, Latvian and Lithuanian agricultural chambers demand a decisive change of direction from the European Commission. Do not make it impossible for producers, do not risk...
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Local businessmen buy Carrefour’s Romanian chain
Carrefour is withdrawing from Romania, its retail network will be purchased by Paval Holding – profit.ro reports based on the company’s announcement. “The sale of Carrefour Romania reflects the fact...
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Society identifies with the krőzus tax for a reason, but reality demands a more sensible implementation
Will residents of the inner districts of Buda really be targeted by the new wealth tax? According to Blochamps’ analysis, the one-billion-forty-dollar “rich threshold” no longer represents exceptional wealth, but...
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