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By maintaining the margin freeze for too long, the government overshot the target, but the harmful effects are now becoming more pronounced.
February inflation fell below the lower end of the central bank’s target range (2-4 percent), and the retail food price index was negative. This definitively confirmed that the government overshot...
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KSH: in February, consumer prices exceeded the values of the same month of the previous year by an average of 1.4 percent
In February 2026, consumer prices were 1.4 percent higher on average than a year earlier. Consumer prices rose by an average of 0.1 percent in one month, the Central Statistical...
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GVH: The Price Watchdog also keeps food prices under control
Food prices practically stagnated in February 2026 compared to the data from a year earlier, the Central Statistical Office (KSH) announced on Tuesday. The online Price Monitor system operated by...
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A new initiative to serve people, pets and the planet
Mars launches $85 million Impact Fund to build community resilience, expand scientific opportunities and support pet welfare. Mars, Incorporated, a global leader in snack, food and pet food, today...
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Manpower: More than a third of domestic companies plan to increase staff in the next quarter
The employment plans of domestic companies show improving prospects: in the second quarter of 2026, 35 percent of Hungarian employers plan to expand their current workforce, while only 17 percent...
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Coca-Cola Zero Zero is the new caffeine- and sugar-free version of Coca-Cola.
Coca-Cola Zero Caffeine Zero Sugar is hitting the shelves of Hungarian stores with a new, sophisticated visual appearance, which the soft drink manufacturer also recommends for evening occasions, so that...
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February inflation data is being overshadowed by the current market situation
Consumer prices in Hungary in February exceeded the level of a year earlier by 1.4%, which is 0.2 percentage points lower than our expectation and 0.3 percentage points lower than...
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Around 3,000 listeriosis cases per year in the EU: the “cruel survivor” of cold stores
According to the latest data from the European Food Safety Authority (EFSA), listeriosis has become one of the most dangerous foodborne infections in the European Union. The statistics are dramatic:...
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While the world changes, the shared experience is eternal: Unicum’s new commercial debuts with a journey across universes
Zwack Unicum reaches a visual and technological milestone this spring. The brand’s latest commercial is not just an advertisement, but a journey that spans generations, evoking a cinematic experience, in...
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LEGO Group sets record sales and profit in 2025
The LEGO Group set a sales and profit record in 2025, with sales up 12 percent to 83.5 billion Danish kroner (about 4,300 billion forints) and net profit up 21...
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Smart shoppers in Hungary: AI shapes spending decisions
According to research by Revolut and Dynata, 20% of Hungarians feel that AI has a greater impact on their spending decisions than it did last year. This trend is most evident...
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Tamás Négyesi is the new marketing manager of Polcz Food
Tamás Négyesi, an experienced professional from an agency background, joins Polcz Food as Marketing Manager. The appointment aims to bring the brand’s awareness and market weight to a new level...
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Talent does not start with equal opportunities – Waberer’s helps seven young women start their careers in the labor market
In the European Union, there is an increasingly strong regulatory focus on equal opportunities in the labor market: the Pay Transparency Directive and the women’s quota rules both aim to...
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The value of foreign trade in pork fell at the beginning of the year
According to the Central Statistical Office (KSH), 2.87 million pigs were kept in Hungary on December 1, 2025, the population increased by 2.4 percent compared to a year earlier and...
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Contactless payment will soon be available on all metros
On March 11, the Budapest Transport Center (BKK) will begin installing new ticket validators on the capital’s metro network, necessary for the expansion of the Pay&GO bank card payment pilot...
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Emarsys marketing automation system continues to run under the name SAP Engagement Cloud
SAP announced that the solution previously known as SAP Emarsys will continue to operate as SAP Engagement Cloud. The new name reflects the strategic direction that customer engagement should not...
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K&H: From Monopoly to Minecraft: it’s not – just – a game
Could the management skills learned in Minecraft be the key to later, confident financial decisions? For more than a decade and a half, the K&H Vigyázz, szét, pénz! financial contest...
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From hacking school to AI-based stress relief: young innovators can solve the burning problems of the future
This year’s finalists of the Solutions for Tomorrow challenge, a joint competition between Samsung Electronics and EdisonKids, will not only bring theoretical answers, but also inventive and practical solutions to...
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The volume of fertilizer sold did not change in 2025
Fertilizer distributors sold 1.39 million tons of fertilizer directly to farmers in 2025, which was the same as the volume a year earlier. Fertilizer prices were, according to the calculations...
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A new era in the retail real estate market: Westend fully digitalizes the leasing of special areas
Westend is the first in Hungary to introduce a proptech-based digital solution that puts the leasing of shopping center advertising and promotional areas on a fully digital basis. The new...
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Poultry meat exports increased significantly, imports decreased sharply
According to data from the Central Statistical Office, Hungary’s poultry meat exports increased by 34 percent to almost 23 thousand tons in the first month of 2026 compared to January...
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Let’s preserve the health of our kidneys: what damages them, what protects them, and what can we do in our everyday lives?
The kidneys work “silently”: they regulate the body’s salt and water balance, participate in blood pressure control, acid-base balance, red blood cell formation and bone metabolism. Their dysfunction can be...
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Careless AI use by companies can also violate trade secrets
On 1 December the Hungarian AI Act came into force, which makes it possible to check whether companies are using artificial intelligence legally. This article is available for reading in...
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No need to pay agricultural water service fees this year either
As a result of the hard work of recent years, domestic water management has been put on new foundations: cooperation between sectors and shaping social attitudes can together achieve real...
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PENNY builds on partnership-based CSR
In 2025 PENNY Magyarország continued to build its social responsibility programmes on long-term partnerships. This article is available for reading in Trade magazin 2026/02-03 The focus was on helping children...
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Circular Economy Summit: global circularity rate drops to 6.9%
On 20 November 2025 the eighth Circular Economy Summit was held in the Öbölház, where business leaders, researchers and policymakers discussed the challenges and opportunities of the circular transition. This...
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NGM: from March, domestic businesses can apply for the fixed 3 percent SME loan with a higher loan amount and loan redemption option
The government is doing everything it can to support and protect the development of domestic small and medium-sized enterprises. In order to facilitate the financing of planned investments and increase...
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HP Enterprise quarterly profit falls, revenue rises
The American Hewlett Packard Enterprise (HPE), a manufacturer of computer servers, networking equipment and data storage systems, reported a 29 percent drop in quarterly profit, while revenue rose 18 percent,...
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Why won’t AI replace marketers?
Economic uncertainty, declining purchasing power, and the AI-accelerated marketing environment have put Hungarian small and medium-sized businesses on a completely new path. Based on the experiences of marketing strategy expert...
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Hugo Boss’s profit rose 16 percent last year
The German clothing and fashion retailer Hugo Boss reported a profit after tax of 259.3 million euros in 2025, up 16 percent from a year earlier, the company said in...
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