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Record-breaking Black Friday in online orders
Hungarians have been more daring this year: Black Friday and the Christmas shopping season far exceeded modest preliminary estimates, and the volume of spending reached 260 billion forints. According to...
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Campaign launched to dispel misconceptions about meat and dairy products
There are many misconceptions about meat consumption and animal husbandry, and the National Chamber of Agriculture is dispelling these in its campaign titled “Facts to Taste” by presenting scientific facts...
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The newest PENNY store opened in downtown Szolnok
The newest PENNY store in Szolnok opened its doors on December 11th in the Pelikán Shopping Center. The new unit is now the third PENNY in the city, further expanding...
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Another butter price cut: ALDI halved the prices of several popular butters this year
ALDI is reducing the prices of several of its popular butter products again from today. As a result of the price drop in the international butter market, the supermarket chain...
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The heritage of flavors, tradition and innovation – Stühmer’s story that sweetened Hungary
Stühmer, Hungary’s iconic chocolate brand, has created something unique again. In his book titled “The One Who Sweetened the Country’s Life,” Balázs Hornyák tells the story of the Hungarian confectionery...
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The 2024 tourism record was achieved in 11 months this year
Hungarian tourism continues to soar: after the unprecedented success of last year, the number of guests registered in accommodation facilities exceeded 18,226,413 on December 2 this year. This broke the...
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Donate simply and securely: digital innovation in fundraising with Mastercard and Ecumenical Relief
Digitalization does not stop during the Advent period: just as in everyday life, electronic payment solutions are taking over the role of cash in donations. In order to create and...
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Milestone in Hungarian sustainable architecture: PENNY opened the country’s first purely wooden store in Aba
A unique development has been added to Hungarian retail: PENNY opened a store in Abán that, among other modern solutions, is made of renewable materials, with a wooden support structure....
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Power in every sip
In 2025 the volume and value of sports drink sales varied by product type. In the case of bottled and canned drinks, revenues remained at the previous year’s level despite...
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Protein intake: underrated plant sources in the Hungarian diet
According to a nationwide survey commissioned by Danone Magyarország, half of adults are unsure whether they consume enough protein, while plant-based protein sources continue to be less important in public...
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The Joy of Giving has begun! – thousands of volunteers are waiting for donations nationwide
The personal collection phase of the Adni Öröm! fundraising campaign has started: between December 11 and 16, 2025, thousands of volunteers will be waiting for customers’ non-perishable food donations in...
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Kärcher’s “Clean Shelter” public vote has closed – three animal shelters have received support in the company’s new social responsibility program
Kärcher Hungary launched its new social responsibility program in 2025, the “Animal Mission”, which aims to contribute to creating a cleaner, safer and more dignified environment for animals. The first...
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Close to consumers
This article is available for reading in Trade magazin 2025/11. “We have seen stable growth in both the wine and sparkling wine categories over the past year and a half”,...
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The future of AI agents: key predictions and trends for 2026
In 2025, such corporateAI appeared, going beyond simple instructions and reactive text generation, creating a new reality where digital agents not only talk, but also act. The “vibe codingappearance, i.e. the workslop,...
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No more “pig in a poke” in hospitality: How Eventrend Group reformed workforce management with the help of Giggle
One of the biggest challenges in the hospitality and event planning industry is managing seasonal fluctuations and high turnover. However, Eventrend Group, one of Hungary’s leading hospitality groups (operator of...
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Artificial intelligence will also transform taxation
Across the world, finance and tax leaders are looking to artificial intelligence (AI) to solve the challenges facing the business world, according to EY’s latest global survey covering 30 countries....
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Domestic meat industry in a market turmoil
The restructuring of international export opportunities, investment constraints arising from funding systems and income-based shifts in consumer decisions are all contributing to the need for strategic adaptation by players in...
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The global climate crisis will become serious by 2025: never before have so many alarming signs pointed in one direction
It has been 10 years since the adoption of the Paris Climate Agreement. According to a recently published international summary, more than two-thirds of the Earth’s systems are now in...
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K&H: the phone has become the most practical Christmas payment method
At Christmas, along with the lights, our expenses can easily “surge”, especially when we pay with a bank card or mobile phone, and the forints slip out of our pockets...
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AI-körkép 2025: kilépett a csetablakból, belépett az életünkbe a mesterséges intelligencia
The year 2025 has proven that artificial intelligence is not only an increasingly popular and smarter conversation partner, but it is also fundamentally rewriting the world around us and our...
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Brand Footprint – the celebration of brands
Once again the joint Brand Footprint research by YouGov and WorldPanel made an attempt this year to measure the role of brands, using easily interpretable and logical metrics. On the...
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Let’s taste the vibrant experiences! – Asian-Hungarian fusion experience in the heart of the city center
Budapest’s new, modern gastronomic meeting place, Celsius, has officially opened its doors in one of the most unique buildings in the city center, within the iconic walls of the former...
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The most expensive mistake in logistics is the “it’s the way we used to do it” mentality
The Hungarian and Central European logistics sector has now established operating patterns that reproduce cost increases, capacity shortages and unnecessary environmental burdens every day. According to a recent analysis by...
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New Pizza Hut: the robot waiter, Bella, and the self-service ice cream counter are coming
Pizza Hut opens its new restaurant in the main square of Szombathely. The unit’s special feature is the serving robot named Bella, and the self-service ice cream counter called Ice...
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Andrea Prohászka: The whole family had to learn to play different roles – Future Talks, Trade magazin’s Business Podcast continues
Szilvia Krizsó has interviewed Andrea Prohászka, managing director of Tutti Kft. This article features excerpts from Trade magazin’s Future Talks podcast series. You can watch the full interview at futuretalks.hu....
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Albert Heijn’s personal care brand revamped
Albert Heijn has revamped its private label personal care product range. This article is available for reading in Trade magazin 2025/12-2026.01 The Care brand offers more than 300 vegan, microplastic-free...
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Columbia’s first Hike Society program had a successful year
Columbia Sportswear launched its internationally successful Columbia Hike Society program in Hungary for the first time in 2025, aiming to engage a wider audience in the world of hiking and...
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A mobile phone for Christmas? These are the things you should pay attention to when choosing your first phone
As Christmas approaches, many families are getting their first smartphone under the tree, and it is at the same time a gift, a responsibility and a huge milestone – as...
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Protein Waffle Bar / MaxiNutrition
Snacking with premium quality protein and minimal sugar content. The Protein Waffle Bar is an essential snack for anyone who is conscious about their diet and wishes to support muscle...
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Mondelez adds US to markets for zero-sugar Oreos
The US snacks giant sells the snacks in China and in markets in Europe. Mondelez International is rolling out its zero-sugar Oreos in the US next month, the snacks giant’s...
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