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Retail sales of organic products in Hungary increased by 13.9% – our country is the second fastest growing market in the European Union
The latest statistics on global trends in organic farming have been released. The latest data for 2024 is summarized in the statistical yearbook “The World of Organic Agriculture”, which the...
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Nearly 140 domestic suppliers, 60% growth – SPAR Regions Treasures program accelerates with AI solutions
The SPAR Hungary Regions Treasures program expanded further and achieved significant growth in 2025, so a total of 569 products from 139 domestic small producers and businesses are now available...
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Davos 2026: the risk premium has appeared on store shelves
On 19-23 January 2026 the 56th annual meeting of the World Economic Forum (WEF) was held in Davos-Klosters, Switzerland. Nearly 3,000 participants from more than 130 countries attended, including some...
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SIRHA Budapest 2026 – The biggest domestic celebration of the HoReCa sector
The top international food industry and HoReCa trade fair in Central and Eastern Europe will open its doors on 3 March: SIRHA Budapest welcomes domestic and foreign professionals to the...
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Fewer employers plan to raise wages this year than last year
Employers’ wage development plans for this year are more cautious than last year. While on average nearly two-thirds of companies planned wage development in advance for 2025, only 55% of...
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Unexpected role reversal – in PreVital’s latest image campaign, cats go to work instead of their owners
PreVital’s latest image film was produced and developed domestically with the help of AI, which will be shown on screens in several countries. The client, Partner in Pet Food Hungária...
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The era of wage transparency is approaching
New European Union rules will fundamentally change how we advertise jobs, set salaries, manage salary secrecy, and address the gender pay gap. The author is Dr. Gergely Torma, attorney-at-law (DRG...
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New CEO at Magyar Suzuki Zrt.
As of March 1, 2026, Sakai Fumito is the new CEO of Magyar Suzuki Zrt. The new leader replaces Atsumi Masato, who managed the Esztergom-based company for almost five years...
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Retail accounts: banks are already warming up for summer fee increases
Although banks have agreed to a moratorium on retail bank account fees until the end of June, some players have already published the amount of fee increases applied from the...
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Focusing on fair competition and ethical advertising
The joint online workshop of the Advertising Self Regulatory Board (ÖRT) and the Hungarian Competition Authority (GVH) was held amid record interest. This article is available for reading in Trade...
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NOBILIS IMMUNO+ Apple chips with strawberries
Dried apple chips made from Hungarian apples from sustainable sources, with strawberries and rosehip extract. It is a clean label, gluten-free, vegan, fiber-rich product and a natural source of vitamin...
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Péter Oszkó also sees the future in the Hungarian labor market
After Sharks, a well-known economist has also joined: Hungarian HR-tech startup targets 1 million employees After Sharks’ investors, another heavyweight business player has voted in Giggle. Péter Oszkó’s venture capital...
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PURINA ONE HYDRALIFE
Just two pouches a day* of PURINA ONE HYDRALIFE complementary pet food help support your cat’s hydration with a great chicken/salmon taste. (*For a cat of 4kg.) Additionally, this formula...
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New EU study examines gender differences in deep tech investments
Egy új, EU által támogatott tanulmány rávilágít a befektetések nemek közötti különbségeire Európában, különös tekintettel a deep tech szektorra, arra az innovációs területre, amely kulcsszerepet játszik Európa hosszú távú versenyképességében,...
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Chocolate rabbits might be smaller now, but they are yummy
One of the “specialties” of the seasonal sweets category is that trends arrive here with a delay. This is why inflation still had a very strong influence last Easter. This...
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K&H: others break the rules, we follow the rules? A double picture of Hungarian motorists
Although the majority of drivers adhere to several basic rules, the picture is quite mixed, according to the K&H survey. The new draft of the Road Traffic Act provides an...
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THE LATEST ISSUE OF TRADE MAGAZIN HAS BEEN PUBLISHED!
This year, Trade Magazin celebrates its 20th anniversary, and we are pleased to announce that the first issue of this jubilee year (2026/2–3) has been released. The extended digital version...
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My love is trade marketing – Proven recipes and new waves
Three seconds on the shelf, two weeks during the Back to School season, nighttime shopping with QR codes and increasingly fragmented attention in social feeds – this is the environment...
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How to spend Valentine’s Day around here
Valentine’s Day is all about gift-giving and attention, which is also clearly reflected in bank card transaction data. K&H examined customers’ spending habits in the first two weeks of February:...
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OKSZ on the extension of the margin stop decree
The government – without any professional consultation – extended the margin reduction, i.e. the margin stop decree, until the end of May, which clearly indicates the unpredictability of the regulatory...
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PwC Consumer Loyalty Survey now available for pre-order
Loyalty has become one of the most stable sources of growth, but most companies do not exploit the full potential of loyal customers. PwC Hungary is conducting extensive research on...
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A Hungarian mineral water among the best in the world
Another significant international professional recognition strengthens the good reputation of the Hungarian food and beverage industry: PERIDOT naturally alkaline, low-deuterium ice age mineral water won the main prize of the...
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OTP Bank won the grand prize of the 20th Mastercard – Bank of the Year competition
OTP Bank won the grand prize of the Mastercard – Bank of the Year 2025 program. In one of the most prestigious professional competitions in the Hungarian banking sector, based...
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KSH: in January, consumer prices exceeded the values of the same month of the previous year by an average of 2.1 percent
In January 2026, consumer prices were 2.1 percent higher on average than a year earlier. Consumer prices rose by an average of 0.3 percent in one month, the Central Statistical...
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Oversized packaging not only deceives the customer, but also violates the principles of the circular economy
It often happens that a half-kilo meat product almost getting lost in a disproportionately large plastic tray. Although the indicated weight is correct, the visual appearance is deceptive: the product...
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Hungary also fits into the global commercial impact of Valentine’s Day
Many people associate Valentine’s Day with emotions, gifts and romantic dinners, but in practice it has now become one of the most important seasonal shopping impulses of the year. A...
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New business areas drive growth at CECONOMY – record customer satisfaction and online share
CECONOMY AG (CECONOMY) and MediaMarkt have made a strong start to the new financial year: the first quarter (i.e. October-December 2025), defined by Black November and the Christmas period, is...
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The 8th Meat Industry Professional Day will be held on Shrove Tuesday
We are increasingly confronted with the fact that the importance of consuming meat and animal products in general is being questioned. Moreover, often pseudoscientific misconceptions, sometimes the philosophical approaches of...
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Fashion, drones and sustainability – the new face of agriculture at the AgriTech InnoExpo event
Robots, artificial intelligence, solar panels, vertical farms – and a fashion show where the tractor is the main character. On March 5-6, 2026, one of the most beautiful locations in...
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Return comes first: this is how Hungarian households renovate today
Half of Hungarian households are currently thinking about some kind of housing project: moving, renovating or modernizing. Today, a home is not only a living space, but also a series...
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