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Challenges of the retail sector: retail has become more crisis-resistant
The retail sector – especially food retail – is going through a turbulent period in Europe and Hungary: post-Covid shocks, inflation, and a hectic regulatory environment have simultaneously transformed demand...
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How to avoid the hassles of online shopping?
Hungarian online stores generate 25-30%, and in some cases nearly 50%, of their turnover in the 6 weeks leading up to Christmas. Despite the drastically increased load, packages ordered from...
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It’s time for company Christmas parties: a waste of money or a good party?
Hungarian employers continue to stick to their company Christmas traditions: where there was a festive event in the past, the vast majority will organize it this year as well, and...
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Price isn’t enough, promotions and re(in)novation are lifting the plane
On the fourth day of Business Days Erik Vágyi, managing director of NielsenIQ (NIQ) told in his presentation that the economic regulations of recent years have stabilised the price environment,...
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Scientific compass in logistics: Logistics Yearbook 2026 published
The Logistics Yearbook 2026, the latest volume of the scientific publication published by the Hungarian Logistics Association (MLE) for decades, debuted on December 11. This year, it contains a total...
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The preferential loan program for the SME sector also improves the situation of large companies
The preferential, 3 percent interest corporate loan program announced for SMEs has been available for two months now, and its indirect effects are now starting to trickle down to the...
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MediaMarkt welcomes a new leader
MediaMarkt has appointed István Mezei as Omnichannel Sales Director. The new leader is responsible for coordinating the company’s entire online and offline sales operations and for the unified development of...
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Csemege: the taste and essence of an era
Csemege wasn’t just a chain of grocery stores but the taste, smell and essence of an era. On the occasion of the opening of the Csemege exhibition, we talked about...
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Danone to expand yogurt plant in Canada
Danone Canada is investing in the expansion of its yogurt plant in Boucherville, Quebec, in order to meet growing consumer demand and improve the factory’s energy efficiency. This is the...
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Cautious consolidation on the market after a demand-driven period
In 2025 the performance of the domestic poultry sector was shaped by a combination of market, health and regulatory factors. This article is available for reading in Trade magazin 2025/12-2026.01...
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The challenges of the retail sector, or can problems be transformed into solutions?
The retail sector – and food retail in particular – is not experiencing its best period in Europe or Hungary, say Forvis Mazars’ industry clients. The closures caused by the...
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Vegan scrambled eggs at 30,000 feet
On 5 October American Airlines expanded its in-flight menu with a new vegan breakfast option: Just Egg plant-based scrambled eggs with hash browns, vegan cheese, spinach, corn and California peppers....
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The taste of luxury
In the super-premium and super-premium+ spirit categories consumers are increasingly looking for experience, authentic origin and special production methods. This article is available for reading in Trade magazin 2025/12-2026.01 In...
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What can someone following a paleo diet eat during the holidays?
Free of dairy, gluten and added sugar. For most people, that’s what the paleo diet means, and it’s still very popular in Hungary after many years. Perhaps there is more...
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The time has come for domestic professional asset management.
Geopolitical tensions, fluctuating interest rates and tax policy uncertainty are rewriting previous security models of asset management worldwide. – points out Balázs Horváth, member of the board of directors of...
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Gyermelyi Cake Flour
Gyermelyi Cake Flour is the ideal choice for any recipe that requires shortcrust pastry, but it can also be used for other cakes that you want to give a soft...
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Record-breaking Black Friday in online orders
Hungarians have been more daring this year: Black Friday and the Christmas shopping season far exceeded modest preliminary estimates, and the volume of spending reached 260 billion forints. According to...
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Campaign launched to dispel misconceptions about meat and dairy products
There are many misconceptions about meat consumption and animal husbandry, and the National Chamber of Agriculture is dispelling these in its campaign titled “Facts to Taste” by presenting scientific facts...
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The newest PENNY store opened in downtown Szolnok
The newest PENNY store in Szolnok opened its doors on December 11th in the Pelikán Shopping Center. The new unit is now the third PENNY in the city, further expanding...
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Another butter price cut: ALDI halved the prices of several popular butters this year
ALDI is reducing the prices of several of its popular butter products again from today. As a result of the price drop in the international butter market, the supermarket chain...
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The heritage of flavors, tradition and innovation – Stühmer’s story that sweetened Hungary
Stühmer, Hungary’s iconic chocolate brand, has created something unique again. In his book titled “The One Who Sweetened the Country’s Life,” Balázs Hornyák tells the story of the Hungarian confectionery...
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The 2024 tourism record was achieved in 11 months this year
Hungarian tourism continues to soar: after the unprecedented success of last year, the number of guests registered in accommodation facilities exceeded 18,226,413 on December 2 this year. This broke the...
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Univer is building on export-led growth
Despite the challenging economic environment, in response to steadily growing domestic and export market demand, Univer Product Zrt. is strengthening its supply chain with a new, modern logistics center. The...
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Donate simply and securely: digital innovation in fundraising with Mastercard and Ecumenical Relief
Digitalization does not stop during the Advent period: just as in everyday life, electronic payment solutions are taking over the role of cash in donations. In order to create and...
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Milestone in Hungarian sustainable architecture: PENNY opened the country’s first purely wooden store in Aba
A unique development has been added to Hungarian retail: PENNY opened a store in Abán that, among other modern solutions, is made of renewable materials, with a wooden support structure....
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Power in every sip
In 2025 the volume and value of sports drink sales varied by product type. In the case of bottled and canned drinks, revenues remained at the previous year’s level despite...
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Protein intake: underrated plant sources in the Hungarian diet
According to a nationwide survey commissioned by Danone Magyarország, half of adults are unsure whether they consume enough protein, while plant-based protein sources continue to be less important in public...
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The Joy of Giving has begun! – thousands of volunteers are waiting for donations nationwide
The personal collection phase of the Adni Öröm! fundraising campaign has started: between December 11 and 16, 2025, thousands of volunteers will be waiting for customers’ non-perishable food donations in...
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Kärcher’s “Clean Shelter” public vote has closed – three animal shelters have received support in the company’s new social responsibility program
Kärcher Hungary launched its new social responsibility program in 2025, the “Animal Mission”, which aims to contribute to creating a cleaner, safer and more dignified environment for animals. The first...
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Close to consumers
This article is available for reading in Trade magazin 2025/11. “We have seen stable growth in both the wine and sparkling wine categories over the past year and a half”,...
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