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Superbrands celebrated again in 2025
Hungary’s leading brands received the Superbrands and Business Superbrands awards at a gala event in November. The award is also a recognition of the consumer and business segments, symbolizing quality,...
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László Pekó: “Coop isn’t just a network, it is a way of life – and has been for 30 years”
This article is available for reading in Trade magazin 2025/12-2026.01 – Looking back after thirty years: how do you remember the launch of Coop? – It was a very good...
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(HU) Karácsonyi tv-reklámok 2025 – indul a közönségdíj szavazás
Sorry, this entry is only available in HU....
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McDonald’s restaurants will be closed nationwide on December 24-25
For the Hungarian McDonald’s restaurant chain, it is a priority this year that its employees can spend the holiday season with their families. To this end, all of the company’s...
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The Hortobágy fish farm delivers one hundred tons of fish to stores every day
As Christmas approaches, the Hortobágy fish farm is already delivering a hundred tons of live and processed fish to stores every day, and more fish is sold in December than...
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Price reduction at Lidl: Popular butters are available for less
Lidl Hungary continues its price reductions and will permanently reduce the price of another basic food product from December 16. The company is passing on the price advantage resulting from...
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Winners of the 2025 Retailer of the Year award announced
For the 11th time, Trade magazin invited sales outlets and retail chains registered in Hungary to compete. The results were announced on 25 September 2025, at the gala dinner of our...
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Domestic fish production is seeking a new balance
Today the situation of domestic fish farming is both promising and tense: in addition to production growth, water shortages, a price-sensitive market and EU regulations requiring adaptation fundamentally determine the...
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K&H: significant price drop in the pork market
The European pig market experienced a significant price drop during the autumn, which also affected Hungarian farmers. In the European Union, the price of carcass weight pork fell by about...
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In a luxurious environment, with unlimited tasting: the 9th Indoor Beer Festival is coming
The demand for premium gastronomic experiences is growing spectacularly in Hungary, and the 9th Indoor Beer Festival is building on this trend, which awaits visitors in the elegant spaces of...
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Nébih: labeling errors found in dry rosé sparkling wines
The National Food Chain Safety Authority (Nébih) tested dry rosé sparkling wines. The tested alcoholic beverages were suitable from a food safety perspective, but official proceedings were initiated against five...
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What are you eating today? – Focus on food packaging
How can we protect food from physical, chemical and biological effects? How can the shelf life of food be extended? How can we preserve the freshness of products and prevent...
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What makes a good advertisement today?
Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation on advertisements deemed successful by the company, at this year’s Business Days conference. This article is...
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If you want fresh pine, look for Hungarian-produced pine
Nearly two million pine trees will be sold nationwide in the coming days, and buyers can now typically find Hungarian-produced pine trees of all pine species. According to a joint...
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Allee’s operations are exemplary in terms of sustainability at a global level
Allee is the only shopping mall and building in Hungary to have achieved the highest level, Outstanding, in the BREEAM International In-Use Management Performance category, which is achieved by only...
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Careless corporate use of artificial intelligence can also violate trade secrets
The Hungarian law on artificial intelligence (AI) came into force on December 1, which allows companies to verify whether they are legally using AI systems, the international law firm Baker...
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The 7th Art is Business Awards were presented
On December 10, 2025, the National Dance Theatre hosted the 7th Art is Business Awards. The awards were presented – in a unique way in the country – to companies,...
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From hair roots to hair volume
Up until September 2025 the shampoo market expanded by 2.3% in value YTD – this growth was much more moderate than the dynamics of previous years. As shampoos account for...
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Italy’s Granarolo expands in the UK
Italian dairy company Granarolo – which has been present in England since February 2018 –has acquired British company West Horsley Dairy. This move strengthens Granarolo’s presence on the London hospitality...
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Large companies can plan in a more predictable environment again by 2026
For large domestic companies, the year 2026 will no longer be about continuous adaptation, but rather about a return to a predictable growth path. The expected pick-up in investments, the...
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We subjected hygiene products to laboratory testing
The National Trade and Consumer Protection Authority (NKFH) conducted a comprehensive investigation into newborn diapers and various sanitary napkins to reveal the actual liquid-absorbing capacity of the products and to...
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This is how humans and AI work together – the artificial intelligence revolution in the workplace
According to GKI research, 80 percent of the Hungarian population is not yet actively using the opportunities offered by artificial intelligence. However, employers are starting to recognize the benefits of...
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NKFH: Children’s dinnerware recalled due to inadequate consumer information
The Dinosaur World and Unicorn Magic dinnerware sets for children have been recalled due to inadequate consumer information, including because the products, contrary to the markings on them, cannot be...
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More convenient payment options and new features are coming to BudapestGO
The Budapest Transport Center will update the BudapestGO application with new features in December. The improvements offer users faster and easier payment options, even more practical trip planning and a...
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Skiers can expect an average travel insurance premium of around 870 forints per day this season.
This season, the average ski insurance premium is around 870 forints per day and per person, which is about 3 percent higher than the previous season’s average of 845 forints...
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Marketing Diamond Awards: Another record number of entries received – and you can still enter!
So far, nearly 500 agency and client entries have been received for this year’s Marketing Diamond Awards by the Hungarian Marketing Association (MMSZ), making it the most popular domestic professional...
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Buitoni Condensed Tomato Sauce with Onions
In the mouth-watering Buitoni concentrated tomato sauce the rich flavour of tomatoes meets the natural taste of gently sautéed onions. Carefully selected dried herbs make the experience complete: garlic, basil,...
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Billa Czechia Focuses On Quick Commerce
Billa Czechia has announced a shift in its online strategy, moving away from its traditional e-shop model to fully embrace quick commerce. This strategic pivot, driven by evolving customer behaviours...
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The number of ATMs has increased dramatically, but this is barely reflected in traffic
Banks are getting better at installing automatic teller machines (ATMs): at the end of September, well over 5,400 machines were operating nationwide, 6.4 percent more than a year earlier –...
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Retailers turn to AI for marketing, merchandising
AI investments are widespread across retail, but using the tech doesn’t automatically translate to business impacts, per a report from Berkeley Research Group. More than eight in 10 retailers have...
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