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According to VML’s The Future 100: 2026 trend report, crisis-aware optimism and human connection will be the most trendy trends this year
As the world is shaped by economic uncertainty, geopolitical tensions and health concerns, consumers are increasingly open to change and new opportunities, says international advertising agency VML in its trend...
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The jubilee Environmental Protection Awards were presented
One of the most prestigious professional awards in Hungarian environmental protection, for the 25th time this year, spotlighted those businesses and professionals whose innovative solutions and dedication are essential to...
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Puratos acquires Dawn Foods, combining the two companies’ complementary baking capabilities
Puratos and Dawn Foods announced that they have entered into an agreement under which Puratos intends to acquire Dawn Foods. The transaction is subject to the necessary regulatory approvals. For...
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National Restaurant Week begins on Thursday
The National Restaurant Week event begins on Thursday and runs until March 29, during which around 250 restaurants across the country will offer multi-course menus at a fixed price. According...
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FAO welcomes UN resolution on International Coffee Day
The Food and Agriculture Organization of the United Nations welcomes the UN General Assembly’s decision to designate October 1 as World Coffee Day. The resolution adopted in New York on...
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March 15th falls on Sunday: large chains are closed, shopping on Saturday
In 2026, the first public holiday, March 15th, falls on Sunday, so there will be no long weekend, and most shops will be closed due to the national holiday. According...
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Filtering out dangerous products – Hungary ranks sixth in the EU ranking
In 2025, the EU’s product safety alert system registered a record 4,671 alerts. In 2025, Hungarian authorities sent alerts about 317 dangerous products to the Safety Gate system, placing Hungary...
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Hungarian-Serbian food industry adult training program launched
A gap-filling adult training program launched with Hungarian and Serbian cooperation and EU support offers practical solutions to the most pressing challenges of the food industry – digitalization, sustainability and...
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AI is also transforming taxation
According to EY’s survey of 1,600 executives in 30 countries, AI could increase efficiency in taxation and finance by nearly 30%. This article is available for reading in Trade magazin...
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ESG in Hungary: measuring is the weakest link
According to K&H sustainability data from the second half of 2025, the main index stands at 35 points, while social responsibility is strengthening and strategic planning and measurement are weakening...
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NAV announces a short film competition for young people who can show how to say no to smoking
The National Tax and Customs Administration (NAV) is announcing a short film competition for students aged 13-18 entitled “Thank you, I’ll skip it!”. Applicants can submit short videos that show...
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Alensa: Leading the Central European market with new stores and cutting-edge technology
One of Europe’s largest optical retailers, Alensa, is dynamically expanding its network: in the first half of the year, it will open nearly ten new physical stores in four Central...
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Eggs may be on the Easter table at last year’s price
During the Easter period, the average consumer price of caged eggs (size M) is 90-95 forints, while deep-litter eggs can be between 100-110 forints per piece, which means that consumers...
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New milestone in food rescue: Auchan customers receive 100,000th Munch package
The cooperation between Auchan and Munch has reached another significant milestone: customers received the 100,000th Munch package in Hungary. The result clearly shows that Munch has now become an integral...
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Sustainability in focus: Hungarian food producer receives international award
Talking about sustainability is fashionable, yet we often put it behind our daily tasks and do little for it. Let’s face it, it often requires a lot of resources to...
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Slaughter pig prices fell further: February production levels were 23.7% lower
The producer price of slaughter pigs in Hungary decreased significantly at the beginning of 2026, while the pig population expanded slightly and live pig exports also increased. According to AKI...
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Cake of Hungary 2026 – here are the top 10 cakes of the second semi-final
The Hungarian Confectionery Industry Association announced the “Cake of Hungary” competition for the twentieth time to celebrate our national holiday on August 20, the feast of the founder of the...
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Dreher is expanding its portfolio with two new variants: Dreher Session IPA and Dreher Citrus are arriving
Dreher Breweries is expanding its range with two new products: Dreher Session IPA appeals to consumers with its characteristic, hoppy flavor, while Dreher Citrus appears on the market as a...
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Chocolate maker Lindt & Sprüngli’s profit rose 8 percent last year
The Lindt & Swiss premium chocolate manufacturer Sprüngli AG’s profit last year was 726.7 million francs (1 franc = 425.86 forints), 8 percent higher than in 2024, the company’s website...
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Spring steps against grapevine golden yellow disease
One of the most serious grape diseases of our time, grape golden yellows, can cause serious economic damage. The most important means of controlling the disease is effective action against...
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This year’s MBH Bank Gourmet Festival focuses on Hungarian flavors and dishes
Instead of the end of May, this year it will be June 4-7. The MBH Bank Gourmet Festival will be held at Millenáris between, this time with the focus on...
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EU compromise: “vegan burger” can remain, but “vegan steak” and “vegan bacon” cannot appear on labels
A provisional agreement has been reached in the EU on the naming of meat substitutes: the products can still bear the names “vegan burger” or “vegan sausage”, but in the...
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Cautious optimism among Hungarian companies: more are planning to expand their workforce, but uncertainty has increased
82% of Hungarian companies expect stable or increasing headcount in 2026, while uncertainty in the assessment of the economic outlook is increasing. In both cases, the proportion of those expecting...
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István Nagy: everyone can help domestic milk production survive by buying Hungarian dairy products
Amidst market difficulties, conscious purchasing is becoming more valuable, and the survival of milk production may now depend on more people choosing Hungarian dairy products – the Minister of Agriculture...
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Never seen anything like this before: anyone who quits smoking will receive a cash reward
Although the 3,000 forint cigarette price is slowly becoming a reality due to excise tax increases, smoking continues to be a significant problem in Hungary, which not only endangers the...
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Generation Z: They’re not job hoppers, they just know what they want
For Generation Z, it is particularly important that their workplace provides opportunities for development, is flexible and supportive. Erste surveys and our own experience show that if today’s 17-31 year...
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MNB: travel insurance can only provide limited help in a country at war
Travel insurance cannot help or can only help to a limited extent in a country at war – the Hungarian National Bank (MNB) drew attention to this in its analysis...
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Spring steps against grapevine golden yellow disease
One of the most serious grapevine diseases of our time, grapevine golden yellow disease, can cause serious economic damage. The most important means of controlling the disease is effective action...
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GVH President: the application of artificial intelligence raises numerous competition law and consumer protection issues
The application of artificial intelligence raises numerous competition law and consumer protection issues and concerns – explained Csaba Balázs Rigó, President of the Hungarian Competition Authority (GVH), at the conference...
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Agroinform: Eggs have not become more expensive compared to the previous year
Eggs have not become more expensive compared to the previous year, and can be purchased at about the same price as last year for Easter – Agroinform told MTI on...
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