Promotions to meet special needs
Promotions to meet special needs
Date: 2006-11-20 08:00:00
With international trade and international brands, the conscious and well-informed cosmopolitan has also appeared. European customers wish to see behind the wide assortment of products available to them. This is...
Read more
Vénusz, goddess of the kitchen
Date: 2006-11-20 08:00:00
1952 – Stalinism is still raging in Hungary when the first bottle of Vénusz cooking oil comes off the production line. How such a name could be chosen in those...
Read more
Sponsorship step by step
Date: 2006-11-20 08:00:00
Based on the consequences drawn from Megasztár, TV2, at the launch of Megatánc, put an emphasis on the exclusive presence of the sponsors. As a new element TV2 integrated two...
Read more
Answers to puzzles at Packforum®
Date: 2006-11-20 08:00:00
This is the third year that Packforum®, the packaging technology demonstration centre of Sealed Air Cryovac has hosted a commercial press day on 21. September. The subject presented was the...
Read more
Sial: Food and science
Date: 2006-11-20 08:00:00
Sial, held between 22-26 October, was referred to as the global review of the power of commerce by Peter Hazelzet, chairman of the board of the company organising the fair....
Read more
New pace in market research
Date: 2006-11-20 08:00:00
Times are changing in market research. It is no longer enough to have campaign leaflets scanned and processed according to product, period and retail chain, but more data and details...
Read more