Tesco chose a CR adviser and a PR agency

Tesco chose a CR adviser and a PR agency

From first of October, the B&P CSR management and the NetAktív Kommunikációs Ügynökség make together the internal and external communication of teh retail chain. In division of labor between the...

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New Sealed Air developing for packiging whole chicken

Cryovac BDF now offers increased consumer convenience after the launch of a new easy opening strip, totally unlike the traditional corner grip. A range of specifically designed trays that will...

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Coke Zero targets 007 fans

Not quite, but in Coca-Cola Zero’s first major promotional partnership since the product’s launch in 2005, the Atlanta-based Coca-Cola Co. has teamed the brand with the upcoming James Bond movie...

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GL Outlet to extend its profile

Soon appear some new, famous brands in the outlet center at Törökbálint, but this time not from the world of fashion, but electronics and furnitures. An outlet with miscellany profile...

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Metro AG cuts jobs in Germany

Hundreds of jobs will be cut at cash & carry wholesale hypermarkets in Germany over the next two years in an effort to increase profit, Frankfurter Allgemeine said, citing a...

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The trade confidence index came to halt

According to the survey conducted by GKI Economic research Co. (www.gki.hu) with the support of the European Union, the trend of business expectations remained unchanged.  In September, the confidence index...

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Heineken Hungária sponsors city programs in Sopron and in Marfű

According to the company's TCR program Heineken maintains the developing of the traditional brewery cities.  Heineken Hungária requested the mayor of Sopron, dr. Tamás Fodor and mayor of Martű, dr....

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From October new CEO at Dreher Brewery Hungary

For the English native Gary Whitlie the Hungarian market isn't unknow, he worked in Budapest several years ago.  Gary Whitlie joined S.A. Breweries Ltd (now SABMiller plc) in 1984 in...

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Three Electro World subsidiaries to sell in CEE

Britain's DSG international plc is to sell 33 stores in the Czech Republic, Hungary and Poland.  According to the information of Business Daily Világgazdaság, the EW units in the Czech...

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Melamine Detected in Milkshake in Austria

The Austrian health ministry has said that some illegally-imported Chinese milkshake containing melamine has been discovered on sale in in a Chinese restaurant.  The consignment found during a check in...

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Fanta Vérnarancs/Fanta

Flavours from different regions of the world are brought to you regularly with the help of Fanta....

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NaturAqua Emotion Citrus-Guarana, NaturAqua Emotion Őszibarack-Aloe Vera/NaturAqua

The refreshing flavour of NaturAqua Emotion makes the replenishment of liquid a joyful experience....

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Kinder Country

Kinder Country is a delicious bar of milk chocolate filled with 5 different kinds of corn flakes and filled with milk....

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Whiskas® Supreme

Whiskas® Supreme contains whole chunks of neatly processed meat and fish....

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Hygolet Sit Down higiénikus toalettülőke-rendszer

100% germ free automatic toilet seat system....

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Dr. Oetker Choco-Choco Forró Csokoládék

Following the enormously popular classic version, Dr. Oetker Choco-Choco Forró Csokoládé will also be available in banana and sour cherry flavours in the future....

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BIOPONT Bio tejcsokoládés kölesgolyó – megújult csomagolásban!

Fresh and crispy millet balls covered with the most delicious bio chocolate....

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Desszert Szaloncukor Szamos Csokoládé Műhely

Dessert fondants are a true innovation, bringing the two most successful Mátyás dessert flavours, chocolate and sour cherry to this Christmas sweet....

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Trident Splash dobozos eper-lime; zöld menta; barack-málna

The strawberry-lime, peppermint and new peach berry flavours of Trident Splash will also be available in innovative boxes in the future....

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Tchibo 3in1 Intense

An excellent choice for people who want a stronger, more intense instant speciality....

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Zwack Maximilian Tokaji Különlegesség

A spirit made from Tokaji wines, spiced with line-blossom....

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Clorox fehérítő

The animation used in the spot represents a new shade in the category. During their adventures, the children get all kinds of stains on their clothes, but these can be...

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kinder Country + promóció

kinder Country is hiding nothing. It is what it appears to be. Kinder Country. No secrets. + 4 promotional kinder products for 4 months 4 dream holidays, 4,000 guaranteed prizes....

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Whiskas® Supreme

Cats instinctively know what the real thing is. This is why Whiskas® Supreme made with chunks of real meat and packaged in aluminium pouches has been developed. Because cats would...

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Orbit Envelope Fruit

Smile and share it with others! The innovation by Orbit is 14 chewing gums packaged separately, in exciting raspberry, blackberry and grapefruit flavours, in addition to the well know peppermint...

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AMC at one of the world’s leading food exhibitions again

Attending the SIAL International Food industry Exhibition in Paris is one of the priorities in the international program of Agricultural Marketing Centre. Apart from the pavilion of national stands, collective...

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Pioneering in-store research: long live shopper marketing! (ECR Europe, part 2.)

For a long time, we have been waiting for a method to measure the effectiveness of POS marketing. We have seen a promising method at the annual ECR Europe conference...

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Quotes – from our correspondent in Berlin

„We have taught consumers to focus on prices” Kees Jacobs, director of Capgemini • „When the taxes on packaging materials are raised by politicians, they seem to forget that packaging...

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CIES conference in Budapest: providing knowledge and contacts

The eighteen presentations scheduled for the „CIES – The Food Business Forum” conference to be held in Budapest on 5-6. November will reflect the objectives of the organisation. CIES has...

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