Airwaves Menthol&Eukaliptusz Tube

Airwaves Menthol&Eukaliptusz Tube

Since May 2009, the market leading Airwaves Menthol&Eukaliptusz chewing gum has also been available in new and innovative packaging so far unseen in Hungary....

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PICK Májpástétom natúr, chilis, mézes és sülthagymás ízekben

The practical PICK Májpástétom product line sold in diverse flavour versions is a fine innovation in the local market of liver pastes....

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Radler Lemon, Radler Bodza

Beer specialities made with natural lemon and elder extract....

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Sidol tisztítószer

It is recommended for cleaning ceramic glass and stainless steel surfaces....

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Somat Perfect Gel

Multi-functional dish washer liquid with cleaning, rinsing and salt functions in a single product. It also helps to protect glass and makes stainless steel dishes shiny....

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Rauch IceT Mojito

Rauch IceT Mojito is an innovation for the summer by Rauch....

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Bravo

Two new fruit flavours have been added to the Rauch Bravo product range....

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Bravo

Two refreshingly fruity flavours from Bravol! Bravo Perfect pear is an excellent thirst quencher for hot summer days, with a perfectly harmonic combination of pear and apple. Bravo Pink grapefruit...

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(HU) Flora

„Love your heart throughout your life because this is what drives you” – we want to encourage and inspire consumers to pay attention to cardiac health and also to adopt...

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Győri Édes keksz

It is made for the first time in Hungary, from 100 percent natural ingredients, without artificial additives, so that families can enjoy the well known sweet flavours. New brand value...

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SIÓ

The new campaign of SIÓ focuses on all the small parts, which make our life a whole, just like SIÓ itself. „All these mean, I am at home. Our World....

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Awards for last year’s best promotions

So far, no answer existed to the question of what was or what is going to be the best promotional campaign of the year in the FMCG sector. This is...

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Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!

In the dynamic campaign conducted by Pöttyös Túró Rudi in the spring of 2008, the Pöttyös packaging turned into a currency buying over 80 kinds of crazy gifts supplied by...

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Third place: Coke ZERO – Lauritzen Marketing – The impossible is possible

The spectacular sampling campaign organised to support the introduction of Coke Zero was a great success among consumers and members of the jury as well. Young urban males were stopped...

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Consumers not turning to cheaper products yet, but buying less

This quarter’s meeting of the Trade Marketing Klub held on 23. April was dedicated to an assessment of the preceding period given by chief executives of Nielsen and GfK. The...

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In May, the first time in a nine-month period the economic index of GKI has been improved.

The seasonally adjusted values of the GKI consumer confidence index has been appreciably increased after last October’s fall and April’s stagnation. According to the survey of GKI Economic Research Co....

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Agreement between the Brand Allience and FEOSZ

The Hungarian Brand Allience (Márkaszövetség) and the National Federation of Consumer Associations signed a cooperation agreement. On the general meeting of Brand Allience held on 25 May, Deák Ferenc the...

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Hungary became first on the list of Forbes Magazine

Forbes Magazine recommends Hungary in the first place for the American tourists in its list based of the price per performance ratio – reports Magyar Turizmus Ltd. Forbes Magazine ranked...

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The international SPAR organization reports about strong turnover growth

The SPAR countries held their annual international congress in Switzerland between 25 and 27 May 2009. SPAR organizations of the world's increased their turnover by 6.3 percent to 27 billion...

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Every third Hungarian purchases in small stores

According to the datas of GfK Hungária, the long-term change in consumer habits, seems to strengthen due to the economic crisis. The number of high rate shopping has been decreased,...

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Demeter Winery won a gold medal with its IQ 2006 wine

IQ 2006 Cuvée blanc received a gold medal on the world's most prestigious wine challenge, the Challenge International du Vin in Bordeuax, in the country of wine. Demeter Winery situates...

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Increasing demand for private accommodation

While in Transdanubia, and at Lake Balaton the landlords expects a bad season seems like that Zimmer Frei will rise up again – reports Napi Gazdaság. The dozens of lodging...

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New advertising interface at Interspar

A new device has been added to the portfolio of Media Target Instore business: From June 15 2009 in the stores of Interspar a new advertisement on shopping cart handle...

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Danone to raise assets

Danone plans a private asset increase in order to reduce its debt and increase its financial flexibility. According to the company's chief executive officer Emmanuel Faber the transaction will take...

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The European Commission to examine food shop prices

It is observed in many European countries that the decrease in prices in the food market does not follow by a decline in consumer prices. While a large number of...

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Retail trade turnover has been decreased in March

The volume of retail sales decreased by 3.6 percent in March, and declined with 3.2 percent in the first quarter compared to the same period of previous year – states...

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The small meat-processing companies are in hopeless situation

Those domestic meat industries can survive the crisis whivc has own raw material production, has significant opportunities for domestic sales, and has export markets. The smaller companies working with imported...

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Economic Competition Authority inspects the ethical code of food

The ethical code of food was signed by a number of professional organizations and associations in mid-April. The ECA started an inspection because of the suspicion is that there is...

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The joint exhibition of Hispack, and Alimentaria Barcelona ended with great success

Fira de Barcelona's International Packaging Show, Hispack, and Alimentaria Exhibitions' Barcelona Food & Beverage Technologies, Bta, closed their doors last 15th. May with a very positive balance of their first...

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With the heart and soul for our home

The joint action program of CBA and the Procter & Gamble called ” With the heart and soul for our home ” will end 31 May. The CBA campaign started...

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